Category: Marketing

Links which could be interesting for you


All articles from this category


Knowing your competitors is not only a matter of inspiration for your business. Whether you are starting a new venture or simply reviewing your current online shop, checking on your competitors is a must. A quick search into your competitors, who they are and what their strengths and weaknesses are will help you having a better understanding of your market, as well as of your product proposition and profit. In this article we will give you some tips and tools on how to research and gather data from your competition, while developing market intelligence for your online business.
Selling directly from your WordPress site or blog has just become much easier: With the new ePages plugin for WordPress, you can easily turn your site into an online shop.
As a business owner it’s so easy to be pulled in multiple directions and spend time doing things that don’t generate sales or accelerate the growth of your business.
A trustful and close relationship to the visitors of your online shop can turn them into repeat customers. But wouldn’t it be even better to regard them as friends and treat them as such? Symon Edmonds from MonkeyData gives helpful advice on this topic.
Sales promotions are fantastic at driving more revenue and chances are, you’re probably running some sort of promotion right now. Grant Thomas from Justuno describes in this article which kinds of promotion are the best for your business.
When starting a new project, one of the first steps on your way to success is a well-defined plan. It sounds basic, doesn’t it? But you should not only think about the structure of your business, but also about the people who will buy what you offer.
Dana Roth from Shopial gives advice on how to use Instagram to boost your sales.
In this guest article, Anna Buchalova from MonkeyData tells you how to grow the revenue of your online shop by analysing the most important KPIs.
One of the biggest benefits of social media is that it’s free. This is true from a monetary perspective, but often what it doesn’t cost you in money it will cost you in time. What I mean is; if you really want to achieve success on social media with unpaid (organic) content alone, you’ll need to share relevant updates on a regular and consistent basis.
E-mail Marketing may seem a rather intrusive marketing practice, but it is actually considered one of the most effective techniques for increasing your sales. E-mails are sent straight to the customer's smartphone, tablet or computer, and therefore reach the user directly. In this article, we will look at the different types of e-mails that you can send to your customers in order to create a more special relationship with them.