Grow Your Business with Contact Management Solutions

If you are a merchant and business owner, no doubt you spend hours every day thinking of ways to grow your business. You constantly review production and supply chain standards, marketing strategies, sales goals, and a myriad of other things that combine to make your business more profitable. However, in the category of marketing and sales, are you taking advantage of every available tool to help you reach your goals? In this guest article, Frank Bunte from Act! explains how you can grow your business.

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Use a SaaS CRM to Create an Effective E-Mail Marketing Strategy

Are you incorporating an effective e-mail strategy into your marketing plan? According research gathered by the Chief Marketing Officer Council Worldwide, e-mail marketing was the most effective digital marketing channel for customer retention in 2014. In this guest article, Frank Bunte from Act! gives tips on how to engage your customers via email.

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Simple incorporation of the Trusted Shops Trustbadge

Trust is a key factor in e-commerce: you must be able to convince potential buyers that they can trust you with their money. Thanks to the Trusted Shops Trustbadge, this is now even easier than before.

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6 effective cross-selling strategies

If you want to increase the basket value of your customers, cross-selling is the most effective way to achieve that. Many successful online – and offline – players have been using cross-selling for many years and know how to get the most out of it. Read more

Social networks: Getting customers inside your online shop

Social networks like Twitter and Facebook are increasingly influencing your customers’ purchasing habits. Consumers enjoy referring to products and their latest purchases. Take advantage of this. In this post, we’ll offer you some tips to help you direct visitors from social networks to your online shop, acquire new customers and establish a loyal customer base.

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Sell more through professional online shop design (Part 1)

Payment Google checkout endsYour shop’s design plays a vital role for your success. In a new series, we reveal what makes a good visual appearance. The first part is about the basic layout of your website: Where is the right place for the most important elements? We also present our design services for merchants who prefer to rely on professional web designers.

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Review your online shop before autumn and Christmas arrive

Snowflakes - KopieSure, it’s only the beginning of September but you cannot start early enough thinking about your autumn and Christmas campaigns in your online shop. We recommend reviewing your ePages shop well in advance. In this article, we present some tips to check your texts, images and settings, but also, to improve your e-commerce strategy. Act now and achieve more sales in the last campaigns of  2013.

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Analyse the traffic in your online shop: Tips to increase your sales

Suchmaschinen_optimierungAre you familiar with web controlling? Do you already use Google Analytics or etracker in your online shop? Analysing the behaviour of the users on your site can give you many clues to increase your sales. In this article we will explain how to improve your page with this data.

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SEO for your Facebook fanpage

Most of the bigger companies own a Facebook fanpage nowadays which is maintained by the marketing team. But in the Google search engine results these fanpage still don’t show up at all. The reason for that: While doing search engine optimization for the companies website is custom nowadays the Facebook fanpage still get’s neglected. Looking at Facebooks growth rate this has to change. So, what can an online merchant do, to boost his Facebook fanpage?

 

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New Google product categories in ePages – important changes for merchants on September 22

On September 22, 2011 Google Shopping will change its guidelines. Products that you would like to continue to have listed in the Google product search in Germany, UK, France and the USA will require additional information for the Google product categories after this cut-off date. If product data is transferred to Google without this information it will no longer be listed in the Google product search. The ePages blog will explain what you need to do to fulfill Google’s requirements in order to still be able to sell via Google Shopping after September 22. Read more

Fishing in the social network – How you can sell on Facebook using ePages

With over 600 million registered users, Facebook is by far the largest social network in the world. On average, Facebook users spend over three hours a day on the platform. Measured by visitor times, the network from Palo Alto California far outranks Internet top dog Google. All this makes Facebook one of the largest channels through which online merchants can generate customers. We’ve taken all of this into account, and included a Facebook integration to ePages in version 6.11. The ePages blog explains which level of integration is possible. Read more

Fit for Christmas Part 3 – The home straight

The last critical phase of the holiday shopping season has begun. For online merchants, it is now or never to reach all those who haven’t decided yet and steel need a last minute gift for a their loved ones. So what’s for you to do in the last week before the Christmas holidays? The ePages blog gives answers. Read more