Considering some advertising to boost your ecommerce revenues? Over 2 billion people worldwide are monthly active on Facebook and 42% of marketers report that Facebook is critical or important to their business. Although having a business page on Facebook and sharing organic content is a must, a little advertising budget is the key to reaching a much wider audience. Here is an introduction to Facebook ads for driving traffic and sales to your online shop.
You have set up your online store, uploaded products and written product descriptions? Congratulations, your website is now open for business! But how to get your first customer, your first sale? We know that the beginnings are not always easy. Therefore we would like to present you a list of marketing ideas that will enable you to make your store known online and offline.
Let’s start off by pointing out that the title of this article has 3 words in it: Sex AND Shopping. Although it is tempting to skip it, the “and” is quite an important word for what we are going to talk about today. This article aims at honoring one of our favorite speakers, Graham Jones, who made a mind-blowing presentation at the Commerce Summit in Hamburg. Graham is a psychologist who specializes in Internet use and behavior. Here he explains how shopping and sex are related and how to take advantage of this perspective to succeed online.
With the ePages shop software, retailers can sell via their own online shop as well as through marketplaces like eBay. Changes to the eBay policies now require merchants to review their eBay listings.
For many online merchants, the last weeks of the year mean the strongest sales. But wouldn't it be great to boost your Christmas sales even further, without having to put a lot of work into it? In this article, we present you 5 apps from the ePages App Store that can be easily setup and used to give your Christmas business the finishing touch.
In this article, StoreYa CEO Yariv Dror explains what merchants need to know about starting their ad campaigns with Google AdWords.
Experience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.
“Who is my target audience?” This question is one that merchants should ideally consider before they even open their online shop. Admittedly, it can be hard to come up with the right answer, particularly to start with. Even so, it remains a worthwhile exercise. You should therefore make time initially to think about your target audience in some detail. In this article, we provide you with further relevant background information and suggest some ways in which you can get to know your target audience better.
For you as an online merchant, acquiring customers for your shop is one of the most exciting tasks. There are many marketing channels available for directing potential customers to your shop. But which of them are the most promising ones and are worth the effort?
The Videolean app for your ePages shop makes it easy to create beautiful videos for your shop.