Sex and Shopping: 5 insights for online shop owners

Let’s start off by pointing out that the title of this article has 3 words in it: Sex AND Shopping. Although it is tempting to skip it, the “and” is quite an important word for what we are going to talk about today. This article aims at honoring one of our favorite speakers, Graham Jones, who made a mind-blowing presentation at the Commerce Summit in Hamburg. Graham is a psychologist who specializes in Internet use and behavior. Here he explains how shopping and sex are related and how to take advantage of this perspective to succeed online.

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Google AdWords for online shops: How to create campaigns that convert

In this article, StoreYa CEO Yariv Dror explains what merchants need to know about starting their ad campaigns with Google AdWords.

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Personas for online shops: a helpful tool for audience analysis

Experience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.

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Google My Business for your shop

Google My Business allows you to present your physical store directly on Google. This has many benefits and can drive new customers to your online shop as well. Larissa Murillo from MarketGoo lets you know in this guest article what you should pay attention to when creating your Google My Business page.

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How online merchants can inspire their customers

Internet psychologist Graham Jones gives valuable insights on how to inspire your visitors and understand your audience.

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4 ways selling ideas will earn you more than just selling products

Ever wondered why some companies are worth so much and others so little when on the surface they all sell the same things? Well, it’s because some simply sell products and others package their products in meaning; they sell a lifestyle, an experience or a philosophy. Read more

Keeping loyal customers: the “holy grail” of business

According to the “Pareto principle”, 80% of the effects come from 20% of the causes. This can also be the case for ecommerce, where business leaders often find out that 80% of their profits come from 20% of their customers. In order to assure their profitability, these merchants just have to ensure that 20% continue to buy from their shop. In this guest article, Internet psychologist Graham Jones presents advice on how to keep loyal customers.

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What’s your Black Friday strategy? Sources of analysis & inspiration

Black Friday, Small Business Saturday, Cyber Monday – the next days will be an extremely busy period in the retail calendar. These days have now become the official kick off to the Christmas shopping season. Last month, we reported on the different measures you can take to prepare your store for the increase in traffic and interest from online shoppers.

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3 tips to focus your marketing efforts and attract more customers

As a business owner it’s so easy to be pulled in multiple directions and spend time doing things that don’t generate sales or accelerate the growth of your business.

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Improve your relationships with your customers – turn them into friends!

A trustful and close relationship to the visitors of your online shop can turn them into repeat customers. But wouldn’t it be even better to regard them as friends and treat them as such? Symon Edmonds from MonkeyData gives helpful advice on this topic.

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The 6 highest converting e-commerce sales promotions

Sales promotions are fantastic at driving more revenue and chances are, you’re probably running some sort of promotion right now. Grant Thomas from Justuno describes in this article which kinds of promotion are the best for your business.

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Do you know your customers? Define your target audience

When starting a new project, one of the first steps on your way to success is a well-defined plan. It sounds basic, doesn’t it? But you should not only think about the structure of your business, but also about the people who will buy what you offer.

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