If you are a merchant and business owner, no doubt you spend hours every day thinking of ways to grow your business. You constantly review production and supply chain standards, marketing strategies, sales goals, and a myriad of other things that combine to make your business more profitable. However, in the category of marketing and sales, are you taking advantage of every available tool to help you reach your goals? In this guest article, Frank Bunte from Act! explains how you can grow your business.
More than ever before, businesses must think globally in order to succeed. Why is this? Consumers are increasingly looking for information via the internet, and companies that do not include internet marketing strategies lose a valuable tool in driving traffic to their products or services.
So, how do you tap into the potential of the Internet even if you are not heading a global corporation? By creating an online shop with the easy-to-use tools provided by ePages, filling it with high quality content, and driving traffic to your shop, you can already achieve spectacular results. But with customer and contact management software small or mid-sized businesses can really optimise the message sent out to potential leads and clients, thereby harnessing the same type of power wielded by much larger companies.
How does contact management software work to achieve results? With contact management software, you can manage your customer contacts via any channel. This means that this type of software keeps track of whether your leads are interacting with you via phone, email, social media, or face-to-face interaction. This is important because having this knowledge at your fingertips helps you to see where to put your efforts most wisely. This saves both time and money, as it clearly delineates the preferences of your potential and existing customers. You can fully utilise areas of strength in your marketing strategy, while cleaning up areas of weakness.
What else does a robust contact management solution do? It allows you to design a targeted, focused marketing strategy and implement it in stages which can be pre-defined by your top marketing strategists. Then, it automates the process for you. You can set trigger points within your system to prompt certain actions at a pre-determined point. As an example, when a potential lead interacts with your online shop, you can automate the process of sending a follow-up email to that lead. At every customer touch-point, this type of software can smooth the way and optimise each customer interaction to best effect.
Customer and contact management software supports email marketing and social media marketing. By maintaining your customer database effectively, it provides tools that can also help with your direct mail marketing efforts and any newsletter distribution for your client base. All these methods keep your company brand and message foremost in the minds of your customers, which helps with customer retention and loyalty efforts.
Additionally, contact management software contains a task and workflow management component. You can use this to send automatic reminders and alerts to yourself and, if applicable, to your employees so that everyone knows exactly what needs to be done with each lead at every stage of the process. This is particularly helpful if your lead volume is large, because the software helps prioritise tasks, it promotes productivity and profitability.
If you have not already done so, set up your ePages online shop and use the helpful Act! Essentials tool to manage your customer and contact database in the most productive and profitable way. In the latest version of ePages you can find Act! Essentials also in the App & Theme Store under Apps & Themes >> Store.