Digitization is advancing in leaps and bounds, incorporating more aspects of everyday life. The use of artificial intelligence (AI) in e-commerce is particularly undeniable. But fear not, even small online retailers can benefit from AI technology. We present seven free AI tools that can assist you with content creation and optimization.
https://blog.epages.com/wp-content/uploads/2023/07/AI-TB.png 314 848 Sarah Böhm https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Sarah Böhm2023-07-03 11:46:312023-07-05 07:03:07AI-assisted tools to optimize your online shop: 7 unbeatable helpers
https://blog.epages.com/wp-content/uploads/2022/06/Performance-Max-TB.png 314 848 Nils Kitzmann https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Nils Kitzmann2022-08-09 13:21:432023-06-29 13:04:23How to boost your performance with Shopping ads on Google
With the shop integration of Shopping ads on Google, you gain access the latest technology in online marketing, which is time saving and beneficial for both beginners and ambitious online merchants. We present all important features of the tool and show you how your online marketing can be easily optimised across channel with Google’s new Performance Max campaigns*.
https://blog.epages.com/wp-content/uploads/2022/04/SEO_TB_2.png 314 848 Sarah Böhm https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Sarah Böhm2022-03-31 13:21:582022-04-22 13:22:23Boost your SEO with these ranking factors for 2022 and beyond
Search engine optimisation (SEO) is an important discipline in digital marketing to adapt your online shop for search engines. This is the basis for a good ranking, high impressions of your pages and a growing clientele. However, this is not done with the basic settings, because Google and other search engines regularly adjust their criteria for ranking. Find out what are the latest factors that will become increasingly important for a good ranking in 2022 and beyond in this article.
https://blog.epages.com/wp-content/uploads/2021/07/Mobile-first-TB.png 314 848 Sarah Böhm https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Sarah Böhm2021-02-28 14:15:462022-01-10 16:36:32Google’s mobile-first indexation: What merchants should know
Google has already announced several times that they will switch their index to “mobile-first” or even “mobile-only”. This means that only content easily visible on mobile devices will be indexed, I.e. be prioritised in the search results. The background to this is that more than half of all search queries now come from mobile devices, predominantly smartphones. A classic desktop view cannot be displayed well on smartphones and would therefore appear far down in the index or not at all. As a result, websites may not only lose visitors using smartphones, but possibly desktop users as well. This change by Google could come into effect as early as April 2021. In this article, we explain how Google proceeds with indexing and why merchants are best prepared for that switch with ePages Now.
https://blog.epages.com/wp-content/uploads/2021/07/seo-linkbuilding.jpg 314 848 lsuzanne25 https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg lsuzanne252019-07-15 11:19:382019-07-15 11:19:38The 6 key elements of a good SEO strategy
Search engine optimisation (SEO) is the process of improving the visibility of a website or online shop’s ranking in the organic results of a search engine. Charles Mechri from rankingCoach explains the most important elements of SEO to help you getting more traffic from Google and other search engines.
https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg 0 0 ramenr https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg ramenr2017-02-10 11:00:442017-02-10 11:00:44Internal links: Avoid these mistakes to get a better Google ranking
Many merchants are underestimating the relevance of internal links – but these links are one of the most important measures for optimising the ranking of a website on Google and other search engines. In our article, we present you five mistakes that you should avoid to make.
https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg 0 0 patriciadiazblanco https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg patriciadiazblanco2016-12-19 13:55:342016-12-19 13:55:34SEO on a budget for your online shop
https://blog.epages.com/wp-content/uploads/2021/07/seo-linkbuilding.jpg 314 848 mrouet6 https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg mrouet62016-10-25 15:10:512016-10-25 15:10:51Essential SEO Tips for Shop Owners (Part II)
https://blog.epages.com/wp-content/uploads/2021/07/seo-linkbuilding-1.jpg 314 848 mrouet6 https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg mrouet62016-09-27 09:30:332016-09-27 09:30:33Essential SEO Tips for Shop Owners (Part I)
SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.
https://blog.epages.com/wp-content/uploads/2021/07/seo-linkbuilding.jpg 314 848 lsuzanne25 https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg lsuzanne252016-06-08 19:15:372016-06-08 19:15:375 link building tips to help you get found on Google
Getting links to your website is one of the main ways to improve the ranking of your website in search engines, and get more people visiting your website. There are a number of ways you can do this, but one thing you must not do is buy links to your website.
https://blog.epages.com/wp-content/uploads/2021/07/coupons-1.png 268 599 Efe von Thenen https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Efe von Thenen2013-08-14 10:05:132021-10-13 15:37:26Analyse the traffic in your online shop: Tips to increase your sales
Are you familiar with web controlling? Do you already use Google Analytics or etracker in your online shop? Analysing the behaviour of the users on your site can give you many clues to increase your sales. In this article we will explain how to improve your page with this data.
https://blog.epages.com/wp-content/uploads/2021/03/visual_SEO_Facebook.jpg 157 157 Volker Schwarz https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Volker Schwarz2011-10-11 09:02:072022-01-10 22:10:17SEO for your Facebook fanpage
Most of the bigger companies own a Facebook fanpage nowadays which is maintained by the marketing team. But in the Google search engine results these fanpage still don’t show up at all. The reason for that: While doing search engine optimization for the companies website is custom nowadays the Facebook fanpage still get’s neglected. Looking at Facebooks growth rate this has to change. So, what can an online merchant do, to boost his Facebook fanpage?