Boost your SEO with these ranking factors for 2022 and beyond

Search engine optimisation (SEO) is an important discipline in digital marketing to adapt your online shop for search engines. This is the basis for a good ranking, high impressions of your pages and a growing clientele. However, this is not done with the basic settings, because Google and other search engines regularly adjust their criteria for ranking. Find out what are the latest factors that will become increasingly important for a good ranking in 2022 and beyond in this article.

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Google’s mobile-first indexation: What merchants should know

Google has already announced several times that they will switch their index to “mobile-first” or even “mobile-only”. This means that only content  easily visible on mobile devices will be indexed, I.e. be prioritised in the search results. The background to this is that more than half of all search queries now come from mobile devices, predominantly smartphones. A classic desktop view cannot be displayed well on smartphones and would therefore appear far down in the index or not at all. As a result, websites may not only lose visitors using smartphones, but possibly desktop users as well. This change by Google could come into effect as early as April 2021. In this article, we explain how Google proceeds with indexing and why merchants are best prepared for that switch with ePages Now.

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The 6 key elements of a good SEO strategy

Search engine optimisation (SEO) is the process of improving the visibility of a website or online shop’s ranking in the organic results of a search engine. Charles Mechri from rankingCoach explains the most important elements of SEO to help you getting more traffic from Google and other search engines.

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Internal links: Avoid these mistakes to get a better Google ranking

Many merchants are underestimating the relevance of internal links – but these links are one of the most important measures for optimising the ranking of a website on Google and other search engines. In our article, we present you five mistakes that you should avoid to make.

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SEO on a budget for your online shop

In this article, Larissa Murillo from MarketGoo offers useful advice on how to optimise your shop for search engines without spending a lot of money.

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Essential SEO Tips for Shop Owners (Part II)

As we already introduced a few weeks ago, SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.

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Essential SEO Tips for Shop Owners (Part I)

SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.

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5 link building tips to help you get found on Google

Getting links to your website is one of the main ways to improve the ranking of your website in search engines, and get more people visiting your website. There are a number of ways you can do this, but one thing you must not do is buy links to your website.

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Analyse the traffic in your online shop: Tips to increase your sales

Suchmaschinen_optimierungAre you familiar with web controlling? Do you already use Google Analytics or etracker in your online shop? Analysing the behaviour of the users on your site can give you many clues to increase your sales. In this article we will explain how to improve your page with this data.

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SEO for your Facebook fanpage

Most of the bigger companies own a Facebook fanpage nowadays which is maintained by the marketing team. But in the Google search engine results these fanpage still don’t show up at all. The reason for that: While doing search engine optimization for the companies website is custom nowadays the Facebook fanpage still get’s neglected. Looking at Facebooks growth rate this has to change. So, what can an online merchant do, to boost his Facebook fanpage?

 

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New Terms of Use for Google Base: Verifying Your ePages Shop by 18 May 2010

The terms of use have changed for Google Base, the popular product-search technology offered by California’s search-engine provider. Merchants must therefore verify and claim their website URLs without delay. If merchants fail to do so, they will no longer be able to export products to Google Base. Merchants who already have a Google Base link must verify their online shop by 18 May 2010. Continue reading this ePages blog to find out how to do this. Read more

Advertise with YouTube – Become a Seller Once Again

People have loved moving images since the advent of motion pictures. Thanks to DSL and other broadband connections, videos have become an integral part of the Internet. Unleash the multimedia potential of your ePages software by incorporating product videos into your shop. Our YouTube gadget makes it easier than ever before to tap the multimedia power of your shop. The ePages blog will help you get started.

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