Category: Search engines (SEO)
Google has already announced several times that they will switch their index to "mobile-first" or even "mobile-only". This means that only content easily visible on mobile devices will be indexed, I.e. be prioritised in the search results. The background to this is that more than half of all search queries now come from mobile devices, predominantly smartphones. A classic desktop view cannot be displayed well on smartphones and would therefore appear far down in the index or not at all. As a result, websites may not only lose visitors using smartphones, but possibly desktop users as well. This change by Google could come into effect as early as April 2021. In this article, we explain how Google proceeds with indexing and why merchants are best prepared for that switch with ePages Now.
Search engine optimisation (SEO) is the process of improving the visibility of a website or online shop’s ranking in the organic results of a search engine. Charles Mechri from rankingCoach explains the most important elements of SEO to help you getting more traffic from Google and other search engines.
SEO in 2018 involves a large number of contributing factors. It is no longer acceptable to simply stuff your website with keywords and expect it to be highly ranked on Google, Bing, or Yahoo.
Many merchants are underestimating the relevance of internal links – but these links are one of the most important measures for optimising the ranking of a website on Google and other search engines. In our article, we present you five mistakes that you should avoid to make.
In this article, Larissa Murillo from MarketGoo offers useful advice on how to optimise your shop for search engines without spending a lot of money.
As we already introduced a few weeks ago, SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.
SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.
When writing texts for your online shop – like product descriptions or FAQ pages for instance – you should always have some SEO rules in mind to improve your rankings. In this article, we show you which factors you should consider.
In our new series on search engine optimisation (SEO) for your online shop, we present you the most important tips and tricks you should consider in order to improve your search engine rankings. In this article, we show you what a title tag is and how to use it for your SEO.
Getting links to your website is one of the main ways to improve the ranking of your website in search engines, and get more people visiting your website. There are a number of ways you can do this, but one thing you must not do is buy links to your website.