The power of colours in ecommerce: How to use them effectively for your online shop

Did you know that the right use of colours can have a positive impact on your sales? The main reason behind this are psychological patterns associated with colours that you can benefit from. Our design experts will give you valuable tips on the right combination of colours and show you how to use them for your company, your products and your online shop.

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How to design your Base Shop with the new editor in ePages Now

ePages Now comes with many new features. One area that has been revised and made more user-friendly is the new, intuitive drag and drop editor. Using the editor, you can choose from one of the many new design templates and flexible content elements. In this article, we will introduce to you some of the features and show you how to design your Base Shop even better with the editor in ePages Now.

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Buttons, background colours and more: These are the new features in the editor of ePages Now

Using the features available in the editor of ePages Now, you can give your online shop a more personal touch. Find out below how  to individualise colours in your online shop. And we’ve just made it even easier to navigate through the pages of your online shop. In this article, we present the latest developments available for your ePages Now shop.

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Online shop design: Do it yourself or have it done?

The abbreviations DIY, DIWM and DIFM are often mentioned when talking about running an online shop and working on optimising a shop design. Find out below what these abbreviations actually mean and which design approach is exactly the right one for your own shop.

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How to increase sales with a simple search box

The vast majority of online stores have the same problem; not everyone who visits will buy something. Indeed, 92% of people who visit an online shop have no immediate intention of buying anything. Worse still, of those who choose to buy something and load up their shopping cart, a large number will abandon their intended purchase. Thus, getting people to buy from your website can sometimes be a struggle.

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Building trust in your shop with your “About us” page

In conjunction with detailed product descriptions and high-quality images, an effective “About us” page can provide users with important information as they decide whether to buy from your online shop. This article describes how to create a personal page of this type and thereby gain the confidence of your customers. Read more

5 tips for an optimal online shop design

The e-commerce market is highly competitive. What should merchants consider if they are to beat their competition?

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The right typography for your online shop

Designers often say that the text makes up 90% of a website’s design. Whether or not that’s true, textual aspects certainly contribute to the user experience. In this article by our Product Manager User Experience Lukas Rathmann, you can read about the things to watch for with regard to text and learn how effective typography can improve your shop’s conversion rate.

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New design templates for your online shop

The new ePages version 6.17 offers four new design templates for your shop.

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Video tutorial: The content slider for your website

Do you want to display special offers, new products or special promotions prominently on your website? Then simply use the content slider. This is available in your ePages online shop with version 6.15 onwards. This version has already been installed for all of our partners and providers.

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Why web design is important for your online shop

In this article you’ll learn how the design of your shop has a role to play in the sales success.

The success of your shop depends on many factors. In addition to attractive products, effective marketing and good customer service, the design of your shop is equally crucial. The following establishes relevant aspects to achieve this.  Read more

Higher sales with professional shop design

The visual appearance of your eShop has a fundamental role to play in terms of your success. We’ll let you into a few secrets of shop design. Read more