Entries by Efe von Thenen

Increase your revenue with up-selling and cross-selling

Up-selling and cross-selling are the hook to present customers complementary or alternative products to what they are currently interested in. The cross-selling or upselling function works as a traditional and well-trained sales assistant: its goal is to suggest products or recommend similar items that complement the article already chosen by the customer.

New EU regulations for the energy efficiency labelling of certain product groups

New energy labelling requirements apply for online retailers who sell certain types of electrical goods. In this article we explain what these new requirements are all about.Since the start of the year, the rules for the energy labelling of certain product groups (e.g. household washing machines) have changed. Information on energy consumption must be displayed […]