Up-selling and cross-selling are the hook to present customers complementary or alternative products to what they are currently interested in. The cross-selling or upselling function works as a traditional and well-trained sales assistant: its goal is to suggest products or recommend similar items that complement the article already chosen by the customer.
About Efe von Thenen
ist Head of Marketing bei ePages.
Entries by Efe von Thenen
Shipping options and speed of delivery are two crucial aspects for conversion in your online store. There is nothing that customers like more than free delivery. However, what’s good for them does not mean it will be good for you as the merchant. It’s important to clearly inform your costumers about your shipping terms. This […]
The payment options you present to your customers are part of your offer. Displaying them on your home page and product pages is simple to do and very powerful, especially for first time customers. This means: if your customers, either existing or potential, do not find the proper payment methods to checkout, it is very […]
When you are selling online, there’s a huge variety of channels to promote your business. There’s not only your online shop but also many other channels, such as marketplaces. In this article, we explain the benefits of selling though marketplaces and product portals as well as the possibilities of this from your ePages shop.
Products such as books or CDs can be sold using any online shop software, but what about digital products like eBooks or MP3s? With ePages it’s easy to sell these products too.
Since the start of the year, new rules apply to the energy labelling of certain electronic products. Here we explain how you can make the changes in your online shop.
New energy labelling requirements apply for online retailers who sell certain types of electrical goods. In this article we explain what these new requirements are all about.Since the start of the year, the rules for the energy labelling of certain product groups (e.g. household washing machines) have changed. Information on energy consumption must be displayed […]
The new ePages version 6.17 offers four new design templates for your shop.
The dashboard of your online shop provides a good overview of the most important key figures and news in relation to your shop. A new widget lets you see your top-selling products.
It is now possible to create, so called anchors, on pages of your shop with which you can create a table of contents. If someone clicks on one of the headlines in the table of contents, they jump to the paragraph in question. For instance, you can use this on your page on withdrawal making […]
The new consumer rights directive contains many legal implications. In some cases the customer should confirm during the order process that they know that the right of withdrawal disappears in some cases. Thanks to a new feature, this is now possible in your shop.
To keep in line with the new consumer rights directive coming into effect on June 13th, we have added a new feature to your shop. You are now able to attach the information on withdrawal to various e-mails which your customers receive automatically from your shop.