Category: Marketing

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Why do customers buy? Is the attractiveness of an offer the only trigger for a positive buying decision? Are there further triggers that make customers hit the call-to-action button? Are there perhaps even certain motives, feelings or rules behind it? And if so, what are the psychological conversion boosters?
Email marketing is still going strong. In this guest article, our app partner CleverReach provides you with great tips that you can use to boost the success of your newsletters.
The trend of content marketing is here to stay - and it is also a great opportunity for small and medium sized businesses to get new customers and keep old ones. Katrina from LeadPath took some time to break it down for you to give you a kickstart in content marketing.
Considering some advertising to boost your ecommerce revenues? Over 2 billion people worldwide are monthly active on Facebook and 42% of marketers report that Facebook is critical or important to their business. Although having a business page on Facebook and sharing organic content is a must, a little advertising budget is the key to reaching a much wider audience. Here is an introduction to Facebook ads for driving traffic and sales to your online shop.
You have set up your online store, uploaded products and written product descriptions? Congratulations, your website is now open for business! But how to get your first customer, your first sale? We know that the beginnings are not always easy. Therefore we would like to present you a list of marketing ideas that will enable you to make your store known online and offline.
Let’s start off by pointing out that the title of this article has 3 words in it: Sex AND Shopping. Although it is tempting to skip it, the “and” is quite an important word for what we are going to talk about today. This article aims at honoring one of our favorite speakers, Graham Jones, who made a mind-blowing presentation at the Commerce Summit in Hamburg. Graham is a psychologist who specializes in Internet use and behavior. Here he explains how shopping and sex are related and how to take advantage of this perspective to succeed online.
With the ePages shop software, retailers can sell via their own online shop as well as through marketplaces like eBay. Changes to the eBay policies now require merchants to review their eBay listings.
For many online merchants, the last weeks of the year mean the strongest sales. But wouldn't it be great to boost your Christmas sales even further, without having to put a lot of work into it? In this article, we present you 5 apps from the ePages App Store that can be easily setup and used to give your Christmas business the finishing touch.
In this article, StoreYa CEO Yariv Dror explains what merchants need to know about starting their ad campaigns with Google AdWords.
Experience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.