Marketing | ePages blog

AI tools and tips for Black Friday and Cyber Monday 2023

2. October 2023/0 Comments/in Marketing /by Sarah Böhm

Did you know that one in five Germans starts thinking about Christmas presents as early as late summer? Around the holidays, two days in particular are dominated by the desire to buy: Black Friday and Cyber Monday, or BFCM for short. Consumers know that these days offer the best deals. As a retailer, these days offer great sales potential. However, thousands of online stores compete for the attention of potential customers with voucher codes, discounts and other individual promotions. With the growing importance of Artificial Intelligence (AI) and advanced integrations in the ePages Now shop system, merchants now have the opportunity to prepare for these days. What does BFCM mean and what tools can you use to best encourage your customers to buy and inspire them to find the right gift ideas? In this article you will find 5 tips.

AI-assisted tools to optimize your online shop: 7 unbeatable helpers

3. July 2023/in Online shop & ecommerce, Marketing, Search engines (SEO), Shop Design /by Sarah Böhm

Digitization is advancing in leaps and bounds, incorporating more aspects of everyday life. The use of artificial intelligence (AI) in e-commerce is particularly undeniable. But fear not, even small online retailers can benefit from AI technology. We present seven free AI tools that can assist you with content creation and optimization.

From Universal to Google Analytics 4: How to switch to the new tracking tool now

21. June 2023/in Marketing /by Sarah Böhm

For online retailers in any industry, it is vital to continuously analyse the success of your online shop. An important part of this is tracking and analysing user behaviour. Google Analytics, a popular analysis tool, can provide you with valuable insights. In this blog post, we’ll look at the differences between the old version, Google Universal Analytics, and the new version, Google Analytics 4. According to Google, Universal Analytics will no longer receive data from 1 July 2023. Learn what steps you should take to successfully transition to the new version, Google Analytics 4, and secure your tracking.

How to boost shop sales through clever online marketing tools: Merchant interview with Harry Woodman from Depot2U

3. April 2023/in Merchant stories, Marketing /by Sarah Böhm

How can smaller businesses build a sustainable online marketing strategy with almost no prior knowledge? Depot2U launched as an online business in 2017. We had the chance to interview Harry Woodman from Depot2U to talk about success factors of their online store and online marketing insights on AI-driven tools for merchants who are just starting to sell online. Read more

Low effort, maximum performance: boost your online marketing with AI tools

9. March 2023/in Marketing /by Sarah Böhm

These days, everyone is talking about tools like ChatGPT, that are based on artificial intelligence (AI). Many of them have already been determining our lives for a long time: What we wear, what news we consume, who we are dating online.

The consequences which can be drawn from AI are immense. This also applies to challenges in the ecommerce ecosystem: online marketing tools equipped with artificial intelligence bring great potential for small and medium-sized businesses. For example, through automatically controlled Performance Max campaigns, merchants can maximise their success on Google without much prior knowledge. We’ll show you how to connect relevant Google ads features to your online shop and take your sales to the next level with the help of AI.

Fine-tune marketing for your shop with FAQs, design templates, tracking and other features

21. February 2023/in Online shop & ecommerce, Marketing, Shop Design /by Rieke Martin

With the New Year have you resolved to really get started with your online business? Do you want to offer your customers an even better shopping experience? Then you can look forward to many enhancements for online shops based on ePages Now that give your shop design and marketing a boost with new functions and integrations. Find the latest features in this blog article.

3 tips for your start in multichannel

12. August 2022/in Marketing /by Jana Klingelhöfer (Billbee)

In 2021, according to statistics, about 95 % of internet users also made purchases online. Ecommerce is booming across different platforms for a long time and is no longer considered a trend. If you want to expand your channels to boost your sales, consider these three tips when starting as a multichannel merchant.

How to boost your performance with Shopping ads on Google

9. August 2022/in Marketing, Search engines (SEO) /by Nils Kitzmann

With the shop integration of Shopping ads on Google, you gain access the latest technology in online marketing, which is time saving and beneficial for both beginners and ambitious online merchants. We present all important features of the tool and show you how your online marketing can be easily optimised across channel with Google’s new Performance Max campaigns*.

The power of colours in ecommerce: How to use them effectively for your online shop

16. July 2021/0 Comments/in Marketing, Shop Design /by Sarah Böhm

Did you know that the right use of colours can have a positive impact on your sales? The main reason behind this are psychological patterns associated with colours that you can benefit from. Our design experts will give you valuable tips on the right combination of colours and show you how to use them for your company, your products and your online shop.

Facebook pixel: How to use the free online marketing tool for your ePages Now online shop

11. May 2021/0 Comments/in Marketing, Merchant stories, Online shop & ecommerce /by Sarah Böhm

You can now easily activate the Facebook pixel in your online shop. This marketing tool allows you to extensively monitor the activities that take place in your online shop and create precise social media campaigns by narrowing down target groups. In this article, we show you how to integrate the pixel in ePages Now and work with it. We also talked to the german merchant Andreas Semmer from “Whisky Experience”, who tested the integration for us.

Storytelling in e-commerce: The ultimate guide for online merchants

27. January 2021/0 Comments/in Marketing /by Kristof Maletzke

Through storytelling you can win new customers for your store, anchor it deep in their memory and stand out from the competition. The great thing about it is that it costs nothing, and you don’t have to be Stephen King to captivate your customers with stories. Below, we show you how to tell the story of your shop perfectly.

Cleverpush: Push notifications for online shops

15. November 2019/0 Comments/in Marketing /by Jan Stubenrauch

For many online merchants, the main focus is on attracting new customers to their shop. Just as important, however, is getting visitors to come back. This is where the Cleverpush app comes in, making it easy to send push notifications.

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