Low effort, maximum performance: boost your online marketing with AI tools

These days, everyone is talking about tools like ChatGPT, that are based on artificial intelligence (AI). Many of them have already been determining our lives for a long time: What we wear, what news we consume, who we are dating online.

The consequences which can be drawn from AI are immense. This also applies to challenges in the ecommerce ecosystem: online marketing tools equipped with artificial intelligence bring great potential for small and medium-sized businesses. For example, through automatically controlled Performance Max campaigns, merchants can maximise their success on Google without much prior knowledge. We’ll show you how to connect relevant Google ads features to your online shop and take your sales to the next level with the help of AI.

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Fine-tune marketing for your shop with FAQs, design templates, tracking and other features

With the New Year have you resolved to really get started with your online business? Do you want to offer your customers an even better shopping experience? Then you can look forward to many enhancements for online shops based on ePages Now that give your shop design and marketing a boost with new functions and integrations. Find the latest features in this blog article.

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5 success factors for Black Friday and Cyber Monday 2022

presents as early as late summer? Around the holidays, two days are most popular for shoppers to buy their Christmas presents: Black Friday and Cyber Monday or BFCM. They are known among customers for offering the best deals on these days. As a merchant, these days offer you great sales potential. However, thousands of online shops compete for the attention of potential customers with voucher codes, discounts and other individual promotions. What does BFCM mean and with what preparation can you best encourage your customers to make a purchase and inspire them for the right gift ideas? You will find 5 tips in this article.

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3 tips for your start in multichannel

In 2021, according to statistics, about 95 % of internet users also made purchases online. Ecommerce is booming across different platforms for a long time and is no longer considered a trend. If you want to expand your channels to boost your sales, consider these three tips when starting as a multichannel merchant.

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How to boost your performance with Shopping ads on Google

With the shop integration of Shopping ads on Google, you gain access the latest technology in online marketing, which is time saving and beneficial for both beginners and ambitious online merchants. We present all important features of the tool and show you how your online marketing can be easily optimised across channel with Google’s new Performance Max campaigns*.

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The power of colours in ecommerce: How to use them effectively for your online shop

Did you know that the right use of colours can have a positive impact on your sales? The main reason behind this are psychological patterns associated with colours that you can benefit from. Our design experts will give you valuable tips on the right combination of colours and show you how to use them for your company, your products and your online shop.

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Facebook pixel: How to use the free online marketing tool for your ePages Now online shop

You can now easily activate the Facebook pixel in your online shop. This marketing tool allows you to extensively monitor the activities that take place in your online shop and create precise social media campaigns by narrowing down target groups. In this article, we show you how to integrate the pixel in ePages Now and work with it. We also talked to the german merchant Andreas Semmer from “Whisky Experience”, who tested the integration for us.

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Storytelling in e-commerce: The ultimate guide for online merchants

Through storytelling you can win new customers for your store, anchor it deep in their memory and stand out from the competition. The great thing about it is that it costs nothing, and you don’t have to be Stephen King to captivate your customers with stories. Below, we show you how to tell the story of your shop perfectly.

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Cleverpush: Push notifications for online shops

For many online merchants, the main focus is on attracting new customers to their shop. Just as important, however, is getting visitors to come back. This is where the Cleverpush app comes in, making it easy to send push notifications.

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Marketing Psychology: 3 purchasing incentives to boost your sales

Why do customers buy? Is the attractiveness of an offer the only trigger for a positive buying decision? Are there further triggers that make customers hit the call-to-action button? Are there perhaps even certain motives, feelings or rules behind it? And if so, what are the psychological conversion boosters?

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Your way to the perfect newsletter subject line

Email marketing is still going strong. In this guest article, our app partner CleverReach provides you with great tips that you can use to boost the success of your newsletters.

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Content marketing strategies for your online shop

The trend of content marketing is here to stay – and it is also a great opportunity for small and medium sized businesses to get new customers and keep old ones. Katrina from LeadPath took some time to break it down for you to give you a kickstart in content marketing.

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