10 tips to boost your pre-Christmas sales on Black Friday and Cyber Monday 2021

In the last few years, increasing amount of customers have realised that Black Friday and Cyber Monday offer the most attractive deals for their favorite brands. Many are patiently waiting for these days to buy Christmas presents for friends and family, while bargain hunters look out for the best deals for themselves. As a merchant, it is important for you to understand the significance of these days in order to take advantage of the pre-holiday period to boost your online sales. Find out below what these days are and how you can best prepare for their arrival.

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The power of colours in ecommerce: How to use them effectively for your online shop

Did you know that the right use of colours can have a positive impact on your sales? The main reason behind this are psychological patterns associated with colours that you can benefit from. Our design experts will give you valuable tips on the right combination of colours and show you how to use them for your company, your products and your online shop.

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Facebook pixel: How to use the free online marketing tool for your ePages Now online shop

You can now easily activate the Facebook pixel in your online shop. This marketing tool allows you to extensively monitor the activities that take place in your online shop and create precise social media campaigns by narrowing down target groups. In this article, we show you how to integrate the pixel in ePages Now and work with it. We also talked to the german merchant Andreas Semmer from “Whisky Experience”, who tested the integration for us.

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Storytelling in e-commerce: The ultimate guide for online merchants

Through storytelling you can win new customers for your store, anchor it deep in their memory and stand out from the competition. The great thing about it is that it costs nothing, and you don’t have to be Stephen King to captivate your customers with stories. Below, we show you how to tell the story of your shop perfectly.

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Cleverpush: Push notifications for online shops

For many online merchants, the main focus is on attracting new customers to their shop. Just as important, however, is getting visitors to come back. This is where the Cleverpush app comes in, making it easy to send push notifications.

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Marketing Psychology: 3 purchasing incentives to boost your sales

Why do customers buy? Is the attractiveness of an offer the only trigger for a positive buying decision? Are there further triggers that make customers hit the call-to-action button? Are there perhaps even certain motives, feelings or rules behind it? And if so, what are the psychological conversion boosters?

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Your way to the perfect newsletter subject line

Email marketing is still going strong. In this guest article, our app partner CleverReach provides you with great tips that you can use to boost the success of your newsletters.

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Content marketing strategies for your online shop

The trend of content marketing is here to stay – and it is also a great opportunity for small and medium sized businesses to get new customers and keep old ones. Katrina from LeadPath took some time to break it down for you to give you a kickstart in content marketing.

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Drive sales to your online shop with Facebook advertising

Considering some advertising to boost your ecommerce revenues? Over 2 billion people worldwide are monthly active on Facebook and 42% of marketers report that Facebook is critical or important to their business. Although having a business page on Facebook and sharing organic content is a must, a little advertising budget is the key to reaching a much wider audience. Here is an introduction to Facebook ads for driving traffic and sales to your online shop. Read more

29 ways to get your first sale for your online shop

You have set up your online store, uploaded products and written product descriptions? Congratulations, your website is now open for business! But how to get your first customer, your first sale? We know that the beginnings are not always easy. Therefore we would like to present you a list of marketing ideas that will enable you to make your store known online and offline.

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Sex and Shopping: 5 insights for online shop owners

Let’s start off by pointing out that the title of this article has 3 words in it: Sex AND Shopping. Although it is tempting to skip it, the “and” is quite an important word for what we are going to talk about today. This article aims at honoring one of our favorite speakers, Graham Jones, who made a mind-blowing presentation at the Commerce Summit in Hamburg. Graham is a psychologist who specializes in Internet use and behavior. Here he explains how shopping and sex are related and how to take advantage of this perspective to succeed online.

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Google AdWords for online shops: How to create campaigns that convert

In this article, StoreYa CEO Yariv Dror explains what merchants need to know about starting their ad campaigns with Google AdWords.

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