presents as early as late summer? Around the holidays, two days are most popular for shoppers to buy their Christmas presents: Black Friday and Cyber Monday or BFCM. They are known among customers for offering the best deals on these days. As a merchant, these days offer you great sales potential. However, thousands of online shops compete for the attention of potential customers with voucher codes, discounts and other individual promotions. What does BFCM mean and with what preparation can you best encourage your customers to make a purchase and inspire them for the right gift ideas? You will find 5 tips in this article.
https://blog.epages.com/wp-content/uploads/2021/09/BFCM-22-TB.png 314 848 Sarah Böhm https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Sarah Böhm2022-10-01 09:05:462022-11-04 15:46:125 success factors for Black Friday and Cyber Monday 2022
https://blog.epages.com/wp-content/uploads/2022/07/Billbee-TB-NL2.png 314 848 Jana Klingelhöfer (Billbee) https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Jana Klingelhöfer (Billbee)2022-08-12 08:38:122022-08-17 09:52:013 tips for your start in multichannel
In 2021, according to statistics, about 95 % of internet users also made purchases online. Ecommerce is booming across different platforms for a long time and is no longer considered a trend. If you want to expand your channels to boost your sales, consider these three tips when starting as a multichannel merchant.
https://blog.epages.com/wp-content/uploads/2022/06/Performance-Max-TB.png 314 848 Nils Kitzmann https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Nils Kitzmann2022-08-09 13:21:432022-11-18 15:56:13How to boost your performance with Shopping ads on Google
With the shop integration of Shopping ads on Google, you gain access the latest technology in online marketing, which is time saving and beneficial for both beginners and ambitious online merchants. We present all important features of the tool and show you how your online marketing can be easily optimised across channel with Google’s new Performance Max campaigns*.
https://blog.epages.com/wp-content/uploads/2021/11/Farben_TB_2.png 314 848 Sarah Böhm https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Sarah Böhm2021-07-16 08:54:352021-11-10 08:59:10The power of colours in ecommerce: How to use them effectively for your online shop
Did you know that the right use of colours can have a positive impact on your sales? The main reason behind this are psychological patterns associated with colours that you can benefit from. Our design experts will give you valuable tips on the right combination of colours and show you how to use them for your company, your products and your online shop.
https://blog.epages.com/wp-content/uploads/2021/07/FB-Pixel-TB-3.png 314 848 Sarah Böhm https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Sarah Böhm2021-05-11 09:24:222022-01-10 16:35:44Facebook pixel: How to use the free online marketing tool for your ePages Now online shop
You can now easily activate the Facebook pixel in your online shop. This marketing tool allows you to extensively monitor the activities that take place in your online shop and create precise social media campaigns by narrowing down target groups. In this article, we show you how to integrate the pixel in ePages Now and work with it. We also talked to the german merchant Andreas Semmer from “Whisky Experience”, who tested the integration for us.
https://blog.epages.com/wp-content/uploads/2021/07/Storytelling_2.png 314 848 Kristof Maletzke https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Kristof Maletzke2021-01-27 17:55:282022-01-10 16:37:12Storytelling in e-commerce: The ultimate guide for online merchants
Through storytelling you can win new customers for your store, anchor it deep in their memory and stand out from the competition. The great thing about it is that it costs nothing, and you don’t have to be Stephen King to captivate your customers with stories. Below, we show you how to tell the story of your shop perfectly.
https://blog.epages.com/wp-content/uploads/2021/07/cleverpush-getty.jpg 314 848 Jan Stubenrauch https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Jan Stubenrauch2019-11-15 16:17:442022-01-10 22:02:35Cleverpush: Push notifications for online shops
For many online merchants, the main focus is on attracting new customers to their shop. Just as important, however, is getting visitors to come back. This is where the Cleverpush app comes in, making it easy to send push notifications.
https://blog.epages.com/wp-content/uploads/2021/07/MacBook-Notizblock-Kamera-2.jpg 314 848 uhafenbradl https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg uhafenbradl2018-11-22 16:27:452021-10-13 13:46:15Marketing Psychology: 3 purchasing incentives to boost your sales
Why do customers buy? Is the attractiveness of an offer the only trigger for a positive buying decision? Are there further triggers that make customers hit the call-to-action button? Are there perhaps even certain motives, feelings or rules behind it? And if so, what are the psychological conversion boosters?
https://blog.epages.com/wp-content/uploads/2021/07/email-marketing-clever-reach.jpg 314 848 Mareike Juds (CleverReach) https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Mareike Juds (CleverReach)2018-03-27 15:24:572022-01-10 22:49:01Your way to the perfect newsletter subject line
https://blog.epages.com/wp-content/uploads/2021/07/content-marketing-for-your-online-shop.jpg 314 848 storeya https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg storeya2018-03-02 22:54:102021-10-13 13:48:58Content marketing strategies for your online shop
https://blog.epages.com/wp-content/uploads/2021/07/^425E970FECB46DE2B6E938CCB8BB828C216676F5AB02C1FCA1^pimgpsh_fullsize_distr.jpg 314 848 thomaskragelund https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg thomaskragelund2018-03-01 12:26:442021-10-13 13:49:25Drive sales to your online shop with Facebook advertising
Considering some advertising to boost your ecommerce revenues? Over 2 billion people worldwide are monthly active on Facebook and 42% of marketers report that Facebook is critical or important to their business. Although having a business page on Facebook and sharing organic content is a must, a little advertising budget is the key to reaching a much wider audience. Here is an introduction to Facebook ads for driving traffic and sales to your online shop. Read more
https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg 0 0 stephanierivier https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg stephanierivier2018-02-22 18:20:592021-10-13 13:49:5129 ways to get your first sale for your online shop
You have set up your online store, uploaded products and written product descriptions? Congratulations, your website is now open for business! But how to get your first customer, your first sale? We know that the beginnings are not always easy. Therefore we would like to present you a list of marketing ideas that will enable you to make your store known online and offline.