Have you ever experienced the sense of regret or guilt after having made a purchase? In psychology, this phenomenon is called buyer's remorse. Since this feeling may trigger your customers to send back the goods they’ve purchased from you, it can have a direct impact on your revenues. In our interview, web psychologist Graham Jones explains how buyer's remorse develops and which measures shop owners can take to reduce it.
Google Ads is one of the most well-known advertising platforms internationally. With this, you can place your ads directly within the Google search results. The Clever Google Ads & Shopping app for ePages Now allows you to hit the ground running quickly.
You’d like to increase your sales, get closer to your customers and get a better understanding of their behavior? Then the Smartsupp app for your ePages shop will help you. We are happy to announce that it is available in the App Store for ePages Now. Check out below what the app can do for you.
With around 1 billion monthly active users, Instagram offers online merchants a great opportunity to leverage the platform for marketing purposes. One of the biggest benefits of this social network is that you can get great results with little effort and without investing any money.
Through YouTube and social networks, a new method of marketing has emerged in recent years: Companies can directly reach their target group with influencers. More importantly, this works perfectly even with a small budget.
Why do customers buy? Is the attractiveness of an offer the only trigger for a positive buying decision? Are there further triggers that make customers hit the call-to-action button? Are there perhaps even certain motives, feelings or rules behind it? And if so, what are the psychological conversion boosters?
Email marketing is still going strong. In this guest article, our app partner CleverReach provides you with great tips that you can use to boost the success of your newsletters.
The trend of content marketing is here to stay - and it is also a great opportunity for small and medium sized businesses to get new customers and keep old ones. Katrina from LeadPath took some time to break it down for you to give you a kickstart in content marketing.
Considering some advertising to boost your ecommerce revenues? Over 2 billion people worldwide are monthly active on Facebook and 42% of marketers report that Facebook is critical or important to their business. Although having a business page on Facebook and sharing organic content is a must, a little advertising budget is the key to reaching a much wider audience. Here is an introduction to Facebook ads for driving traffic and sales to your online shop.
You have set up your online store, uploaded products and written product descriptions? Congratulations, your website is now open for business! But how to get your first customer, your first sale? We know that the beginnings are not always easy. Therefore we would like to present you a list of marketing ideas that will enable you to make your store known online and offline.