This article from Lars Tinnefeld, e-mail marketing expert at Trusted Shops, provides you with an overview of the most important KPIs for your newsletters and how to measure them.
is the UK Channel Marketing Manager for ePages. She looks after UK based PR and provides Marketing support for our UK and Australian based providers.
Entries by jtinker
With 9 practical tips, Lars Tinnefeld, e-mail marketing manager at Trusted Shops, explains how online retailers can properly organise their e-mail marketing and tap its full potential.