New Google product categories in ePages – important changes for merchants on September 22
On September 22, 2011 Google Shopping will change its guidelines. Products that you would like to continue to have listed in the Google product search in Germany, UK, France and the USA will require additional information for the Google product categories after this cut-off date. If product data is transferred to Google without this information it will no longer be listed in the Google product search. The ePages blog will explain what you need to do to fulfill Google’s requirements in order to still be able to sell via Google Shopping after September 22. Read more
With over 600 million registered users, Facebook is by far the largest social network in the world. On average, Facebook users spend over three hours a day on the platform. Measured by visitor times, the network from Palo Alto California far outranks Internet top dog Google. All this makes Facebook one of the largest channels through which online merchants can generate customers. We’ve taken all of this into account, and included a Facebook integration to ePages in version 6.11. The ePages blog explains which level of integration is possible. 
The last critical phase of the holiday shopping season has begun. For online merchants, it is now or never to reach all those who haven’t decided yet and steel need a last minute gift for a their loved ones. So what’s for you to do in the last week before the Christmas holidays? The ePages blog gives answers. 
And what is the significance of original written content concerning search engine optimisation (SEO)? SEO expert and ePages online merchant Maxim Grübel explains the principles of SEO content and shares practical tips on how you can position your own ePages shop to perform well in search results. 
When it comes to search engine optimisation there are a lot of different opinions. Which actions are recommended? What improves a shop’s ranking and what is counterproductive? It’s always interesting when Google themselves speaks up and tells us their point of view. A few weeks ago it was that time again: the "SEO Starter Guide" has finally been updated. 
Less than three months until the end of the most profitable time of year: holiday season. It’s high time to set course to success and prepare your online shop for the Christmas business. In Part one of our Christmas specials in the ePages blog we take a look in the things, you can already do now to be best prepared for the upcoming business. 
Customers like to save money on shipping costs and are often prepared to purchase additional items to qualify for free shipping. But it is important that they are well informed about when those costs for shipping no longer apply. To do this, use the delivery method "Exemption limit" which is available to you in your ePages shop as of version 6.08.
The ePages shop system provides you with a comprehensive newsletter tool that you can use to keep your customers up to date about your newest products, special sales and more. After you've considered the general framework of your newsletter, as described in the previous article, it's now time to create the newsletter campaign for your shop. 
Newsletters have an opening rate of up to 40 percent. That makes them a cornerstone of every marketing mix. But before you send out your first newsletter, it's worth taking the time to consider the subject line and the sender e-mail address. Because with just a little optimisation, you can increase your opening rate even more. 
Newsletters are an essential part of customer communication. They are simple to create and cost-effective to deliver. They allow you to let existing customers and interested parties know about the latest news, offers and changes in and around your shop. But in order for newsletter campaigns to also be successful, merchants should be sure to do the necessary planning up front. The ePages blog will show you what to keep in mind. 