Category: Marketing

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Communication is everything – especially when it comes to the relationship between your customers and you. To establish a good connection with the buyers of your shop and to convert them into repeating customers, it is essential to establish a good basis of communication.
This article from Lars Tinnefeld, e-mail marketing expert at Trusted Shops, provides you with an overview of the most important KPIs for your newsletters and how to measure them.
Customer reviews are essential for your shop: They not only help your visitors with their buying decision, but also show them some "social proof". In our short video you can learn more about this topic.
Online consumer behaviour is something every business website owner would love to predict. After all, if you could predict how your customers would behave you could produce exactly the right kind of website and be sure of guaranteed success. Sadly, it’s not that easy. Indeed, it is not as easy as it is in the “real world” of retail, for instance.
For many merchants, the Christmas time stays the most profitable period of the year. But what about Easter? In our article you can learn how to increase your revenue during the time before the holidays.
With 9 practical tips, Lars Tinnefeld, e-mail marketing manager at Trusted Shops, explains how online retailers can properly organise their e-mail marketing and tap its full potential.
Content marketing is one of the biggest trends in marketing in recent years. The great thing about it? Your customers actively promote your shop for you.
As a small business owner, the success of your business depends on your ability to compete for customers. In this guest article Frank Bunte from Act! explains how you can use email, social media and mobile marketing to increase sales.
As an online retailer, you know just how important it is to have more traffic, better customer retention and higher completed purchase rates for continuous growth in sales. In this guest article, Boris May (Trusted Shops) explains the advantages of the new module for Trusted Shops.
Do you use Google Analytics to gather statistics on the ways in which your shop is being used? Then it’s time to get busy and move over to the latest standard: Universal Analytics.