Category: Marketing

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With 9 practical tips, Lars Tinnefeld, e-mail marketing manager at Trusted Shops, explains how online retailers can properly organise their e-mail marketing and tap its full potential.
Content marketing is one of the biggest trends in marketing in recent years. The great thing about it? Your customers actively promote your shop for you.
As a small business owner, the success of your business depends on your ability to compete for customers. In this guest article Frank Bunte from Act! explains how you can use email, social media and mobile marketing to increase sales.
As an online retailer, you know just how important it is to have more traffic, better customer retention and higher completed purchase rates for continuous growth in sales. In this guest article, Boris May (Trusted Shops) explains the advantages of the new module for Trusted Shops.
Do you use Google Analytics to gather statistics on the ways in which your shop is being used? Then it’s time to get busy and move over to the latest standard: Universal Analytics.
If you are a merchant and business owner, no doubt you spend hours every day thinking of ways to grow your business. You constantly review production and supply chain standards, marketing strategies, sales goals, and a myriad of other things that combine to make your business more profitable. However, in the category of marketing and sales, are you taking advantage of every available tool to help you reach your goals? In this guest article, Frank Bunte from Act! explains how you can grow your business.
Are you incorporating an effective e-mail strategy into your marketing plan? According research gathered by the Chief Marketing Officer Council Worldwide, e-mail marketing was the most effective digital marketing channel for customer retention in 2014. In this guest article, Frank Bunte from Act! gives tips on how to engage your customers via email.
Trust is a key factor in e-commerce: you must be able to convince potential buyers that they can trust you with their money. Thanks to the Trusted Shops Trustbadge, this is now even easier than before.
If you want to increase the basket of your customers, cross-selling is the most effective way to achieve that. Many successful online – and offline – players have been using cross-selling for many years and know how to get the most out of it.
Social networks like Twitter and Facebook are increasingly influencing your customers' purchasing habits. Consumers enjoy referring to products and their latest purchases. Take advantage of this. In this post, we'll offer you some tips to help you direct visitors from social networks to your online shop, acquire new customers and establish a loyal customer base.