And what is the significance of original written content concerning search engine optimisation (SEO)? SEO expert and ePages online merchant Maxim Grübel explains the principles of SEO content and shares practical tips on how you can position your own ePages shop to perform well in search results. Read more
When Christmas decorations start appearing in towns and cities in November, most people start looking for presents to give to their loved ones. Online merchants should be prepared now for the best sales season all year. Continue reading the second part of the ePages blog's "Getting in Shape for Pre-Christmas Shopping" series to learn what you can do in order to best reach potential Christmas shoppers. Read more
When it comes to search engine optimisation there are a lot of different opinions. Which actions are recommended? What improves a shop’s ranking and what is counterproductive? It’s always interesting when Google themselves speaks up and tells us their point of view. A few weeks ago it was that time again: the "SEO Starter Guide" has finally been updated. Read more
Less than three months until the end of the most profitable time of year: holiday season. It’s high time to set course to success and prepare your online shop for the Christmas business. In Part one of our Christmas specials in the ePages blog we take a look in the things, you can already do now to be best prepared for the upcoming business. Read more
| Christmas is coming early this year. Only 100 days left until the celebration of Jesus’ birth and to bright shining children eyes. For all ePages merchants out there this means that they should get ready to be prepared for the most successful business period of the year. For that the ePages blog will feature a series of posts all around the Christmas business and the right preparations. Stay tuned for more. |
Customers like to save money on shipping costs and are often prepared to purchase additional items to qualify for free shipping. But it is important that they are well informed about when those costs for shipping no longer apply. To do this, use the delivery method "Exemption limit" which is available to you in your ePages shop as of version 6.08.
The ePages shop system provides you with a comprehensive newsletter tool that you can use to keep your customers up to date about your newest products, special sales and more. After you've considered the general framework of your newsletter, as described in the previous article, it's now time to create the newsletter campaign for your shop. Read more
Newsletters have an opening rate of up to 40 percent. That makes them a cornerstone of every marketing mix. But before you send out your first newsletter, it's worth taking the time to consider the subject line and the sender e-mail address. Because with just a little optimisation, you can increase your opening rate even more.
Newsletters are an essential part of customer communication. They are simple to create and cost-effective to deliver. They allow you to let existing customers and interested parties know about the latest news, offers and changes in and around your shop. But in order for newsletter campaigns to also be successful, merchants should be sure to do the necessary planning up front. The ePages blog will show you what to keep in mind. Read more
If a potential customer is in the mood to buy, then your biggest challenge as a shop operator has already been eliminated. Because the customer trusts you and your shop, they are already digging into their pockets. Now is the time to draw their attention to accessories and supplementary products so that they purchase additional items. Rely on the cross-selling function of your ePages online shop to boost the average value of orders. Continue reading the ePages blog to learn how you can perfectly plan cross-selling and where you need to specify the required settings in your back office.
Today the ePages blog had the opportunity to talk with Dejan Krunic, one of the official ePages project partners of Norway, about his experiences with the ePages shopping cart system and its impact on SEO measures. Read more
Make short work of slow sellers. Clear out your storeroom intelligently and use reduced prices to promote individual products. The “Reference price” function allows you to show your customers how much they can save. The ePages Blog will show you which settings you must specify.
