Category: Marketing

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In the car, on the couch or when browsing shop windows in the city centre: We use tablets and smartphones anytime, anywhere - even to go shopping. Why are online merchants well advised to adapt to the growing mobile business. With the resellers of our ePages e-commerce software, merchants make a big leap forward - thanks to the latest update to version 6.15.
One of the main aspects of your market research should be the analysis of your competitors’ actions and strategies. In this article we will give you some tips for identifying your main competitors and seeing their pros and cons.
It is essential to know your clients if you want to offer them what they are looking for. By spending a little time on market research you will increase your revenues. In this article we give you some tips that can help you to get to know your customers better than ever – and retain them.
The new version of our online shop software has just arrived. The roll-out at our resellers is in full swing. With this version you’ll be able to enjoy a whole new range of functionalities.
As an online merchant, you are probably very familiar with the products you offer. Take advantage of this and present yourself as an expert. Give your customers good advice and increase loyalty. 
Online and offline commerce go hand in hand nowadays. Many online merchants with an ePages online shop are also accessible offline, be it with a traditional brick & mortar shop or just a sales area in their warehouse. Here you can read about the advantages and opportunities. 
One of the biggest challenges in e-commerce is turning visitors into customers. A customer does not only buy products for necessity, but also for their perception of the product, the attractiveness of your online shop, the price etc... In this blog article we will give you some tips on how to improve your conversion rate.
Have you ever thought of offering customised, exclusive products to your customers? You could sell a custom-made t-shirt, product sets with personalised labels or simply custom versions of your products as gifts - there are endless possibilities that you can now offer thanks to the new customisable products feature from ePages. In this blog post we will explain step by step how to setup and process orders with this feature.
Do you want to put your products in the spotlight? Then avoid common mistakes. Remove The Background gives you five tips that will help you to create high quality photos. It's worth it: Great pictures convince the customers of your online shop.
Only amateurs make bad pictures. You can do better – with these tips from Remove The Background. If you are doing the product photos for your online shop by yourself, you have the chance to get high-quality images. In this article, you will find the first five tips – you can find the next five tips in the second part.