Bring it to your customers’ attention that they can subscribe to your newsletter. After all, regularly addressing them via e-mail is undoubtedly one of your most effective marketing tools. Read more
https://blog.epages.com/wp-content/uploads/2021/07/mail_ok-1.png 64 64 Sarah Böhm https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Sarah Böhm2008-06-23 07:49:412021-10-15 13:31:44More Newsletter Subscribers
https://blog.epages.com/wp-content/uploads/2021/07/smo_blog.jpg 132 176 Kira Schmidt https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Kira Schmidt2008-05-27 14:51:312021-10-15 13:32:02Social Media Optimisation – Corporate Blogs
The good old advertising sign has outlived its usefulness. As reported recently in paidContent.org, the use of conventional online advertising media such as banners and pop-ups is expected to decline significantly in coming years. You, too, should explore new ways of acquiring and retaining customers. In addition to newsletters, search engine optimisation and promotions, social networks and social media tools are especially useful in allowing you – inexpensively – to get closer to your target audience and increase awareness of your online shop. Social Media Optimisation (SMO) is the new strategy for success. In this series of articles, we will portray the most important opportunities for socially marketing your online shop. This first article focuses on weblogs.
https://blog.epages.com/wp-content/uploads/2021/07/sitemap1.jpg 100 202 Kira Schmidt https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Kira Schmidt2008-05-27 14:43:552021-10-15 13:32:19Trust in E-Commerce: Customer Service
Scepticism is one of the deciding factors as to why customers give the cold shoulder to online merchants. It’s not only missing contact information, non-functioning pages or difficulty when paying that also give reason for doubt. In the first part of this series, we take a closer look at the importance of good customer service. Read more
https://blog.epages.com/wp-content/uploads/2021/07/gutscheine.png 534 756 Sarah Böhm https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Sarah Böhm2008-05-09 12:54:142021-10-15 13:33:36Win and Retain Your Customers – with Coupons
Visitors to your shop also work on the carrot and stick principle. If the carrot is large enough, they go into action. Of course, they are more attracted by price savings than by carrots. Cost savings increase customer interest, making them more likely to come back and look at your shop, it also increases the chances of new customers making their first purchase. Coupons help you take direct advantage of this process. Read more