For online retailers in any industry, it is vital to continuously analyse the success of your online shop. An important part of this is tracking and analysing user behaviour. Google Analytics, a popular analysis tool, can provide you with valuable insights. In this blog post, we’ll look at the differences between the old version, Google […]
Winter Release 2024: What’s new at ePages
/in Online shop & ecommerce /by Sarah BöhmAI features for products, FAQs, design enhancements and more: In a new video format, Efe von Thenen, Chief Marketing Officer at ePages, presents all the new features of the ePages platform and gives an exciting preview of upcoming features such as the mobile app for merchants. A summary of some of the key live features: […]
State of AI-supported ecommerce for SMBs in 2024
/in Online shop & ecommerce /by Sarah BöhmHow can SMBs leverage from AI and other ecommerce trends to start selling online and run their business in 2024? Last year marked a disruptive shift in the digital industry: AI tools such as ChatGPT, which were made available to the mass market, multiplied at a rapid pace and became a helpful tool for retailers […]
October Feature News: Social media integrations, editor enhancements and more
/in Online shop & ecommerce /by Sonja SchallOctober marks the beginning of the most important sales period for retailers, with highlights such as Black Friday and Cyber Monday generating huge demand from shoppers. To help you perform at your best during this time, this article highlights new features in ePages Now, including enhanced social media functionality, improved content management and new design […]
AI tools and tips for Black Friday and Cyber Monday 2023
/0 Comments/in Marketing /by Sarah BöhmDid you know that one in five Germans starts thinking about Christmas presents as early as late summer? Around the holidays, two days in particular are dominated by the desire to buy: Black Friday and Cyber Monday, or BFCM for short. Consumers know that these days offer the best deals. As a retailer, these days […]
AI-assisted tools to optimize your online shop: 7 unbeatable helpers
/in Online shop & ecommerce, Marketing, Search engines (SEO), Shop Design /by Sarah BöhmDigitization is advancing in leaps and bounds, incorporating more aspects of everyday life. The use of artificial intelligence (AI) in e-commerce is particularly undeniable. But fear not, even small online retailers can benefit from AI technology. We present seven free AI tools that can assist you with content creation and optimization.
Feature News June 2023: Product image enhancements, menu tweaks and more
/in Online shop & ecommerce /by Rieke MartinDuring the slower summer months, you as an online retailer have the opportunity to fine-tune the shopping experience and usability of your store. As part of our ongoing improvements, we are proud to introduce a number of new features that will make running your online store even easier and more effective.
From Universal to Google Analytics 4: How to switch to the new tracking tool now
/in Marketing /by Sarah BöhmFor online retailers in any industry, it is vital to continuously analyse the success of your online shop. An important part of this is tracking and analysing user behaviour. Google Analytics, a popular analysis tool, can provide you with valuable insights. In this blog post, we’ll look at the differences between the old version, Google […]
How to boost shop sales through clever online marketing tools: Merchant interview with Harry Woodman from Depot2U
/in Merchant stories, Marketing /by Sarah BöhmHow can smaller businesses build a sustainable online marketing strategy with almost no prior knowledge? Depot2U launched as an online business in 2017. We had the chance to interview Harry Woodman from Depot2U to talk about success factors of their online store and online marketing insights on AI-driven tools for merchants who are just starting […]
Low effort, maximum performance: boost your online marketing with AI tools
/in Marketing /by Sarah BöhmThese days, everyone is talking about tools like ChatGPT, that are based on artificial intelligence (AI). Many of them have already been determining our lives for a long time: What we wear, what news we consume, who we are dating online. The consequences which can be drawn from AI are immense. This also applies to […]
Fine-tune marketing for your shop with FAQs, design templates, tracking and other features
/in Online shop & ecommerce, Marketing, Shop Design /by Rieke MartinWith the New Year have you resolved to really get started with your online business? Do you want to offer your customers an even better shopping experience? Then you can look forward to many enhancements for online shops based on ePages Now that give your shop design and marketing a boost with new functions and […]
Performance Max campaigns, product numbers, accounting apps and more: New features for ePages Now
/in Online shop & ecommerce /by Rieke MartinAt the end of the year, many online shops ramp up their marketing to maximise sales. At the end of November, Black Friday and Cyber Monday are among the most popular shopping days of the year, offering enormous potential to increase revenue. With new marketing tools for ePages Now as well as practical enhancements for […]
How to create your online payment portfolio with Mollie
/in Payment & Delivery /by Sarah BöhmBesides the products you offer, the payment portfolio is an important success factor in ecommerce. If customers don’t find their preferred payment method, they are more likely to cancel the purchase. In this blog article, learn more about smooth checkout processes and other key factors for generating higher revenue whilst saving time and effort through […]