Blog

The Psychology of Pricing

by Mélissa Rouet, 17.11.17

David Loschelder is Professor for Business Psychology & Experimental Methods at the Institute of Management and Organizations at the Leuphana University in Lüneburg, Germany. We had the pleasure to have him as a guest during the Commerce Summit in Hamburg and our merchants loved his presentation on the psychology of pricing. Here is a summary of the best insights on price perception and great tips for improving your pricing strategy. Bonus: Learn how to make an extra 1,24€ for every product in your online store!

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The power of mCommerce: How mobile commerce is changing the world

by Laura Suzanne, 06.11.17

To guide you through the success of your shop, we would like to share with you true expert advice. Stephan Schambach is a serial entrepreneur with a proven track record of creating and growing successful tech companies in the United States and Europe. As mCommerce (mobile commerce) is increasingly popular among SMBs, our merchants welcomed his presentation with great enthusiasm at the Commerce Summit. In this article, you will find a summary of the main insights on mCommerce trends and the best practices to engage your customers on mobile devices.

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Link tips for online merchants (November 2017)

by Kristof Maletzke, 01.11.17

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

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Black Friday & Cyber Monday: How to increase your revenues

by Kristof Maletzke, 14.10.17

Dates such as Black Friday or Cyber Monday are now in the mind of everybody. Understanding the significance of these days is imperative in best utilising the pre-holiday period to boost your online sales. What are these dates and how can you prepare for their arrival?

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Commerce Summit 2017 reveals the mega-trends and technologies set to make or break SMB retail

by Richard Stevenson, 26.09.17

Over 400 attendees enjoyed a deep dive into SMB ecommerce at the Commerce Summit in Hamburg. Global experts covered topics including cognitive digital business, micro-services, cross border ecommerce, psychology of pricing, fraud management, AI and machine-learning.

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Link tips for online merchants (September 2017)

by Kristof Maletzke, 18.09.17

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

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Meet high-profile ecommerce experts at Commerce Summit 2017

by Kristof Maletzke, 12.09.17

Next week we welcome you to join the Commerce Summit in Hamburg, Germany. Our international event is shaping-up to become Europe’s leading small business ecommerce conference. Tickets are limited, but some are still available.

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Merchant story: How Golla sells internationally

by Kristof Maletzke, 16.08.17

The products of Golla – for instance cases and bags for portable electronic devices – are available worldwide in the Golla online shop, powered by ePages. Read our merchant story and find out how a small family business evolved into an international brand.



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Prepare for winter sales during the quiet summer period

by Kristof Maletzke, 09.08.17

For online retailers, summer tends to be a quiet period - customers are usually thinking about everything else other than spending their time on internet. However, September is approaching fast and with it, many seasonal promotions will pop up throughout the last quarter of the year: back-to-school, Halloween and Christmas, for example. So instead of trying hard to maintain your sales and invest all your efforts in summer promotions, benefit from the slow August to look ahead, review your shop and plan for the upcoming seasons. Here are a couple of things you can do to get yourself prepared for the last and most intense shopping quarter of the year:

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Link tips for online merchants (August 2017)

by Kristof Maletzke, 03.08.17

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

continue reading