The “Greta effect” in retail: How do merchants reach a new generation of conscious shoppers?

by Efe Acunaz, 11.06.21

Think about the last time you received a package from an online shop. In your opinion, did it have an unnecessary amount of plastic wrapping or packaging? If so, did that make you question whether you want to continue shopping with that brand or possibly look for an alternative?

continue reading

EU VAT Reform: Changed delivery thresholds and One-Stop Shop

by Sarah Böhm, 04.06.21

As of the 1st of July, 2021, a VAT reform for EU-wide online trade will come into force. In this article, you will find out about all the important changes that will affect you as a merchant and how to correctly tax goods in your ePages online shop.

continue reading

Facebook pixel: How to use the free online marketing tool for your ePages Now online shop

by Sarah Böhm, 11.05.21

You can now easily activate the Facebook pixel in your online shop. This marketing tool allows you to extensively monitor the activities that take place in your online shop and create precise social media campaigns by narrowing down target groups. In this article, we show you how to integrate the pixel in ePages Now and work with it. We also talked to the german merchant Andreas Semmer from "Whisky Experience", who tested the integration for us.

continue reading

New features of ePages Now: Customer groups, Facebook Pixel and more

by Kerstin Deharde, 03.05.21

Our development teams are constantly working on improving your shop and developing new features. In this article, we will introduce you some of the latest features in ePages Now. Find out below how you can define customer groups and offer customer-specific prices in your shop as well as how you can connect a Facebook Pixel to it to track user activities and create targeted advertising campaigns.

continue reading

How to avoid 7 common mistakes in your online shop

by Sarah Böhm, 09.04.21

There can be many reasons why customers leave your online shop after spending only a couple of minutes in it. In this article, we look at common mistakes seen in online shops that can lead to poor conversions and less sales. We show you how to recognise and easily fix these mistakes.

continue reading

How to design your Base Shop with the new editor in ePages Now

by Sarah Böhm, 09.03.21

ePages Now comes with many new features. One area that has been revised and made more user-friendly is the new, intuitive drag and drop editor. Using the editor, you can choose from one of the many new design templates and flexible content elements. In this article, we will introduce to you some of the features and show you how to design your Base Shop even better with the editor in ePages Now.

continue reading

Google's mobile-first indexation: What merchants should know

by Sarah Böhm, 28.02.21

Google has already announced several times that they will switch their index to "mobile-first" or even "mobile-only". This means that only content  easily visible on mobile devices will be indexed, I.e. be prioritised in the search results. The background to this is that more than half of all search queries now come from mobile devices, predominantly smartphones. A classic desktop view cannot be displayed well on smartphones and would therefore appear far down in the index or not at all. As a result, websites may not only lose visitors using smartphones, but possibly desktop users as well. This change by Google could come into effect as early as April 2021. In this article, we explain how Google proceeds with indexing and why merchants are best prepared for that switch with ePages Now.

continue reading

Buttons, background colours and more: These are the new features in the editor of ePages Now

by Kerstin Deharde, 24.02.21

Using the features available in the editor of ePages Now, you can give your online shop a more personal touch. Find out below how  to individualise colours in your online shop. And we’ve just made it even easier to navigate through the pages of your online shop. In this article, we present the latest developments available for your ePages Now shop.

continue reading

Cave de Mareil: A successful shop transition to ePages Now

by Sarah Böhm, 29.01.21

Who are you and what do you do?

My name is Emmanuel Aubague, I am a sommelier-cum-chef and manager of "La Cave de Mareil". It’s a physical shop in Mareil-sur-Mauldre, France, not far from the city of Versailles.

continue reading

Storytelling in e-commerce: The ultimate guide for online merchants

by Sarah Böhm, 27.01.21

Through storytelling you can win new customers for your store, anchor it deep in their memory and stand out from the competition. The great thing about it is that it costs nothing, and you don't have to be Stephen King to captivate your customers with stories. Below, we show you how to tell the story of your shop perfectly.

continue reading