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Get off to a successful start in ecommerce
New features, tips and inspiration for your online shop
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Why your online shop might be losing sales – and how you can change that
/in Marketing /by Kristof MaletzkeAnyone who runs an online shop puts a lot of effort into advertising, product management and fulfilment. Analysing their own shop data often falls by the wayside. Many retailers don’t know at which stage customers drop out, and so lose revenue day after day without realising it. Traditional analytics tools such as Google Analytics often […]
The withdrawal button: Already in your ePages shop, ready for 19 June 2026
/in Legal issues /by Kristof MaletzkeOnline shopping keeps moving forward. From 19 June 2026, a clearly visible withdrawal option becomes part of the everyday picture for shops selling to customers in the EU. The withdrawal button is a clear, easy-to-find way for customers to step back from an order online, right inside your shop. No long emails, no searching for […]
How Smartsupp turns your ePages shop into a 24/7 sales machine
/in Marketing /by Jiří Král (Smartsupp)Imagine running a brick-and-mortar shop with no sales assistants. Customers walk in, browse your products, and have questions, yet there’s no one around to answer them. Some may find what they’re looking for, but others leave frustrated and never return.
Newsletter marketing with Maileon
/in Marketing /by Kristof MaletzkeIn the ever-evolving landscape of digital marketing, email marketing remains an essential cornerstone of customer loyalty. Few other channels offer such a direct line to your customers. Used correctly, it can strengthen customer relationships and increase your sales in the long term.
5 ready-to-use Black Friday promotions
/in Marketing /by Kristof MaletzkeThe countdown is on! In just a few weeks, the busiest shopping season of the year begins — starting with Black Friday on Friday, 28 November. Now is the perfect time to prepare your online shop with the right features and marketing ideas.
Just in time for the festive season: New features for the Editor
/in Online shop & ecommerce, Shop Design /by Yasmine WolpersAutumn is not just about crisp walks, cosy scarves and pumpkin recipes – it’s also when online retailers gear up for the busy end-of-year trading period. Stock levels need to be checked, seasonal items should be ready to go, and your shop pages deserve a refresh to showcase your range in the best possible light.
New & improved: Sendcloud integration for smarter, faster shipping
/in Payment & Delivery /by Donal O'MearaShipping doesn’t have to be complicated — with our newly updated Sendcloud integration, it’s easier than ever to efficiently manage your orders and grow your online business.
Abandoned baskets in ecommerce: How AI helps recover lost sales
/in Marketing /by Harald Neuner (uptain)There is hardly another term that has shaped digital commerce in recent years as much as artificial intelligence (AI). While tools such as ChatGPT are on everyone’s lips, the question arises: how extensively is AI really used in ecommerce?
5 design ideas to give your shop a fresh look
/in Online shop & ecommerce, Shop Design /by Yasmine WolpersA fresh look for your shop can not only improve the user experience for your visitors but also increase your conversion rate. You would like to redesign your shop but don’t know where to start? Here are five ideas to help you refresh your shop design with minimal effort.
Accessibility of online shops (Guest article by IT-Recht Kanzlei)
/in Legal issues /by RA Phil Salewski (IT-Recht Kanzlei)Starting in June 2025, many online shop operators will be required to make their sales platforms accessible under the European Accessibility Act (EAA). This FAQ explains who is affected, which requirements apply, and how shop owners can implement them in a legally compliant way.
How to collect more reviews for your online shop
/in Marketing, Online shop & ecommerce /by Linnea Orimus (Vilkas)In the digital shopping world, product reviews play a crucial role. They’re not just a powerful trust signal for potential customers but also directly influence purchasing decisions and your online store’s visibility. Studies show that most shoppers read reviews before making a purchase—and that stores with authentic customer feedback experience higher conversion rates and stronger […]
Winter Release 2025: New Features for Better Internationalisation and Product Safety
/in Online shop & ecommerce /by Sarah BöhmThe ePages Winter Release 2025 introduces exciting updates designed to support online retailers. This release focuses on enhanced translation capabilities and new product safety features, making it easier to expand into international markets while ensuring compliance with legal regulations.