App Store news: Boost your online marketing with these apps in ePages Now

by Malte Schimmer, 21.07.21

Have you already discovered the App Store in your shop administration area? There, you can activate many additional functionalities in your ePages Now shop. You can easily install them, register with the app provider if necessary, and get started right away. In this article, we present some of the latest apps for marketing, customer service and more.

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The power of colours in ecommerce: How to use them effectively for your online shop

by Sarah Böhm, 16.07.21

Did you know that the right use of colours can have a positive impact on your sales? The main reason behind this are psychological patterns associated with colours that you can benefit from. Our design experts will give you valuable tips on the right combination of colours and show you how to use them for your company, your products and your online shop.

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The “Greta effect” in retail: How do merchants reach a new generation of conscious shoppers?

by Efe Acunaz, 11.06.21

Think about the last time you received a package from an online shop. In your opinion, did it have an unnecessary amount of plastic wrapping or packaging? If so, did that make you question whether you want to continue shopping with that brand or possibly look for an alternative?

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EU VAT Reform: Changed delivery thresholds and One-Stop Shop

by Sarah Böhm, 04.06.21

As of the 1st of July, 2021, a VAT reform for EU-wide online trade will come into force. In this article, you will find out about all the important changes that will affect you as a merchant and how to correctly tax goods in your ePages online shop.

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Facebook pixel: How to use the free online marketing tool for your ePages Now online shop

by Sarah Böhm, 11.05.21

You can now easily activate the Facebook pixel in your online shop. This marketing tool allows you to extensively monitor the activities that take place in your online shop and create precise social media campaigns by narrowing down target groups. In this article, we show you how to integrate the pixel in ePages Now and work with it. We also talked to the german merchant Andreas Semmer from "Whisky Experience", who tested the integration for us.

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New features of ePages Now: Customer groups, Facebook Pixel and more

by Kerstin Deharde, 03.05.21

Our development teams are constantly working on improving your shop and developing new features. In this article, we will introduce you some of the latest features in ePages Now. Find out below how you can define customer groups and offer customer-specific prices in your shop as well as how you can connect a Facebook Pixel to it to track user activities and create targeted advertising campaigns.

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How to avoid 7 common mistakes in your online shop

by Sarah Böhm, 09.04.21

There can be many reasons why customers leave your online shop after spending only a couple of minutes in it. In this article, we look at common mistakes seen in online shops that can lead to poor conversions and less sales. We show you how to recognise and easily fix these mistakes.

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New energy labels for household appliances in the EU

by Sarah Böhm, 01.04.21

New rules for energy labels that have come into force in March 2021 affect products such as household appliances for which an energy efficiency class must be declared. Read below to find out which products are affected by the changes and how you should proceed in your online shop.

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How to design your Base Shop with the new editor in ePages Now

by Sarah Böhm, 09.03.21

ePages Now comes with many new features. One area that has been revised and made more user-friendly is the new, intuitive drag and drop editor. Using the editor, you can choose from one of the many new design templates and flexible content elements. In this article, we will introduce to you some of the features and show you how to design your Base Shop even better with the editor in ePages Now.

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Google's mobile-first indexation: What merchants should know

by Sarah Böhm, 28.02.21

Google has already announced several times that they will switch their index to "mobile-first" or even "mobile-only". This means that only content  easily visible on mobile devices will be indexed, I.e. be prioritised in the search results. The background to this is that more than half of all search queries now come from mobile devices, predominantly smartphones. A classic desktop view cannot be displayed well on smartphones and would therefore appear far down in the index or not at all. As a result, websites may not only lose visitors using smartphones, but possibly desktop users as well. This change by Google could come into effect as early as April 2021. In this article, we explain how Google proceeds with indexing and why merchants are best prepared for that switch with ePages Now.

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