Marketing psychology: 3 purchasing incentives to boost your sales

by Mareike Juds (CleverReach), 22.11.18

Why do customers buy? Is the attractiveness of an offer the only trigger for a positive buying decision? Are there further triggers that make customers hit the call-to-action button? Are there perhaps even certain motives, feelings or rules behind it? And if so, what are the psychological conversion boosters?

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Product videos, image editing and more: new features in ePages Now

by Kristof Maletzke, 20.11.18

We are constantly working on improving your shop and its management. In this article we present some of the recent changes in the last weeks as well as an outlook on upcoming features.

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Geoblocking in the EU: What merchants should know

by Kristof Maletzke, 12.11.18

Online merchants in the EU will have to comply with certain rules concerning shipping to other European countries in the future. We’ll guide you through the changes below.

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GDPR: New questions and answers for ePages merchants

by Kristof Maletzke, 16.10.18

The General Data Protection Regulation (GDPR) has been an important topic in recent months and will continue to be an issue in the future. After providing basic information on the new regulation in our first blog article on the GDPR, we now address more specific questions.

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Black Friday & Cyber Monday: The best tips for online merchants

by Kristof Maletzke, 14.10.18

Dates such as Black Friday or Cyber Monday are now in the mind of everybody. Understanding the significance of these days is imperative in best utilising the pre-holiday period to boost your online sales. What are these dates and how can you prepare for their arrival?

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Online shop design: Do it yourself or have it done?

by Fabian Beigang, 21.09.18

The abbreviations DIY, DIWM and DIFM are often mentioned when talking about running an online shop and working on optimising a shop design. Find out below what these abbreviations actually mean and which design approach is exactly the right one for your own shop.

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5 top factors to consider for your SEO strategy

by Kristof Maletzke, 05.09.18

SEO in 2018 involves a large number of contributing factors. It is no longer acceptable to simply stuff your website with keywords and expect it to be highly ranked on Google, Bing, or Yahoo.

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Video: Creator Mireia launches her online shop

by Mélissa Rouet, 14.08.18

Mireia is a designer of ready-to-wear and accessories for women.  Her e and creations resemble her character: vintage, floral, colorful. From the creation of her products to the sale in store, Mireia takes care of everything! Selling online was her dream, but how does one find the time? Discover the story of a designer who chose ePages to embark on this new adventure.

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reCaptcha and privacy in ePages Base

by Kristof Maletzke, 07.08.18

Do you run an online shop of the version ePages Base? Then you should consider changing your privacy policy now.

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Video: A good start in ecommerce after a professional transition

by Mélissa Rouet, 17.07.18

There is no standard way to become an e-merchant! Martí proves it today: after working in an electronics factory for 23 years, he decides to bet on his own project. Owner of the shop Mochilas 13 in Barcelona, Martí is now dedicated to the resale of bags and accessories of contemporary brands. Discover the career of this former electronic technician who trusted ePages to open his first online store.

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