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David Loschelder is Professor for Business Psychology & Experimental Methods at the Institute of Management and Organizations at the Leuphana University in Lüneburg, Germany. We had the pleasure to have him as a guest during the Commerce Summit in Hamburg and our merchants loved his presentation on the psychology of pricing. Here is a summary of the best insights on price perception and great tips for improving your pricing strategy. Bonus: Learn how to make an extra 1,24€ for every product in your online store!
In this guest post Ines Maione from clickworker demonstrates how she can offer her customers an even more effective search function with the help of crowdsourcing.
All online copy has a job to do. That job may be to sell, inform, educate, amuse, or boost SEO. Great copy often manages to multitask, successfully carrying out two or more of these jobs at the same time. Nowhere is this more important than in the product description, where your copy can make the difference between soaring sales or the sound of silence. Derek McKenzie from greatcontent shows you what works and why.
The e-commerce industry changes constantly. However, although trends come and go with each season, there are a few things that must remain the same—especially in apparel photography. In this post, we will identify seven big mistakes that many product photographers make and discuss how to avoid them to create stunning inventory images!
You are selling clothing in your online shop? In this article, you can learn how to help your customers with finding the right size and how to reduce your return rate in the process.
The importance of good product pictures cannot be emphasized enough. In our short video we give you valuable tips on how to take stunning images that will make your customers want to buy from you.
For experienced online retailers, the search for new product ideas is a continuous process. Having developed a keen eye for new opportunities, they are always on the lookout for any interesting products they might be able to sell online.
If you sell a lot of different products in your online shop, coming up with a good category structure can be a challenge. With our tips, you can easily find a structure which is perfect for your shop.
There’s a distance to shopping online that’s difficult to get around. Customers can’t hold the products and judge feel, fit, and e as simply as they can in a brick-and-mortar store. Your job as an e-commerce store owner is to reduce that distance.
You want to impress your customers with amazing product pictures? Then you should pay special attention to the post-production of your images. Thomas Kragelund from Pixelz explains what you need to consider.