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Zettle by PayPal: How to easily connect your online and offline business

11. January 2022/0 Comments/in Online shop & ecommerce, Products /by Malte Schimmer

Have you already thought about offering your products and services offline? There are many ways to expand your local business to get in personal contact with customers and offer a live shopping experience. Through services such as events or advice sessions, you benefit not only from direct feedback, but also from an opportunity to sell your products on the spot. In support of doing business through local presence, a point-of-sale (POS) solution is needed to accept payments offline and without manual effort. Zettle by PayPal offers many ways to sell goods and accept offline payments and synchronise stock with your online business. In this article, we will explain how our Zettle integration can save you time optimising offline and online sales.

The Psychology of Pricing

17. November 2017/0 Comments/in Products /by

David Loschelder is Professor for Business Psychology & Experimental Methods at the Institute of Management and Organizations at the Leuphana University in Lüneburg, Germany. We had the pleasure to have him as a guest during the Commerce Summit in Hamburg and our merchants loved his presentation on the psychology of pricing. Here is a summary of the best insights on price perception and great tips for improving your pricing strategy. Bonus: Learn how to make an extra 1,24€ for every product in your online store!

Optimisation of search and filter functions using crowdsourcing

5. May 2017/0 Comments/in Products /by

In this guest post Ines Maione from clickworker demonstrates how she can offer her customers an even more effective search function with the help of crowdsourcing.

Spicy Goodness: Writing great product descriptions for your online shop, Amazon & Co.

23. February 2017/0 Comments/in Products /by

All online copy has a job to do. That job may be to sell, inform, educate, amuse, or boost SEO. Great copy often manages to multitask, successfully carrying out two or more of these jobs at the same time. Nowhere is this more important than in the product description, where your copy can make the difference between soaring sales or the sound of silence. Derek McKenzie from greatcontent shows you what works and why. Read more

Banish these seven bad habits from your apparel photography workflow

19. October 2016/0 Comments/in Products /by

The e-commerce industry changes constantly. However, although trends come and go with each season, there are a few things that must remain the same—especially in apparel photography. In this post, we will identify seven big mistakes that many product photographers make and discuss how to avoid them to create stunning inventory images!

How to improve apparel product pictures: more photos for more sales

29. May 2016/0 Comments/in Products /by

There’s a distance to shopping online that’s difficult to get around. Customers can’t hold the products and judge feel, fit, and style as simply as they can in a brick-and-mortar store. Your job as an e-commerce store owner is to reduce that distance.

What should I do in post-production for high quality product images?

25. April 2016/0 Comments/in Products /by

You want to impress your customers with amazing product pictures? Then you should pay special attention to the post-production of your images. Thomas Kragelund from Pixelz explains what you need to consider.

Product photography: What’s a good artificial lighting setup?

10. March 2016/0 Comments/in Products /by

The importance of product images to eCommerce is nearly impossible to overstate. Online shopping is a visual experience, and your customer will equate the quality of your imagery with the quality of your product. In this guest article, Thomas Kragelund from Pixelz explains how to setup your artificial lighting for shooting beautiful product pictures.

How do I use natural window light for product photography?

10. February 2016/0 Comments/in Products /by

Product photography doesn’t have to mean a big budget. Natural sunlight from a window can be a great light source, so long as you follow the right do-it-yourself product photography best practices. Learn more in our guest article by Thomas Kragelund from Pixelz.

How do I keep colours accurate during product photography?

15. January 2016/0 Comments/in Products /by

You can create high quality product photography for your online store without breaking the bank. There are several do-it-yourself techniques you can master to save time and money while optimising your online store.

Increase your revenue with up-selling and cross-selling

16. September 2015/0 Comments/in Products /by Efe von Thenen

Up-selling and cross-selling are the hook to present customers complementary or alternative products to what they are currently interested in. The cross-selling or upselling function works as a traditional and well-trained sales assistant: its goal is to suggest products or recommend similar items that complement the article already chosen by the customer.

Selling through marketplaces and price comparison portals

4. May 2015/0 Comments/in Products /by Efe von Thenen

When you are selling online, there’s a huge variety of channels to promote your business. There’s not only your online shop but also many other channels, such as marketplaces. In this article, we explain the benefits of selling though marketplaces and product portals as well as the possibilities of this from your ePages shop.

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