Zettle by PayPal: How to easily connect your online and offline business

Have you already thought about offering your products and services offline? There are many ways to expand your local business to get in personal contact with customers and offer a live shopping experience. Through services such as events or advice sessions, you benefit not only from direct feedback, but also from an opportunity to sell your products on the spot. In support of doing business through local presence, a point-of-sale (POS) solution is needed to accept payments offline and without manual effort. Zettle by PayPal offers many ways to sell goods and accept offline payments and synchronise stock with your online business. In this article, we will explain how our Zettle integration can save you time optimising offline and online sales.

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The Psychology of Pricing

David Loschelder is Professor for Business Psychology & Experimental Methods at the Institute of Management and Organizations at the Leuphana University in Lüneburg, Germany. We had the pleasure to have him as a guest during the Commerce Summit in Hamburg and our merchants loved his presentation on the psychology of pricing. Here is a summary of the best insights on price perception and great tips for improving your pricing strategy. Bonus: Learn how to make an extra 1,24€ for every product in your online store!

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Optimisation of search and filter functions using crowdsourcing

In this guest post Ines Maione from clickworker demonstrates how she can offer her customers an even more effective search function with the help of crowdsourcing.

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Spicy Goodness: Writing great product descriptions for your online shop, Amazon & Co.

All online copy has a job to do. That job may be to sell, inform, educate, amuse, or boost SEO. Great copy often manages to multitask, successfully carrying out two or more of these jobs at the same time. Nowhere is this more important than in the product description, where your copy can make the difference between soaring sales or the sound of silence. Derek McKenzie from greatcontent shows you what works and why. Read more

Banish these seven bad habits from your apparel photography workflow

The e-commerce industry changes constantly. However, although trends come and go with each season, there are a few things that must remain the same—especially in apparel photography. In this post, we will identify seven big mistakes that many product photographers make and discuss how to avoid them to create stunning inventory images!

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Sizes for apparel in your online shop

You are selling clothing in your online shop? In this article, you can learn how to help your customers with finding the right size and how to reduce your return rate in the process.

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Product pictures: How to create perfect images

The importance of good product pictures cannot be emphasized enough. In our short video we give you valuable tips on how to take stunning images that will make your customers want to buy from you.

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Sources for product ideas – the ultimate list

For experienced online retailers, the search for new product ideas is a continuous process. Having developed a keen eye for new opportunities, they are always on the lookout for any interesting products they might be able to sell online.

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The best category structure for your shop

If you sell a lot of different products in your online shop, coming up with a good category structure can be a challenge. With our tips, you can easily find a structure which is perfect for your shop.

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How to improve apparel product pictures: more photos for more sales

There’s a distance to shopping online that’s difficult to get around. Customers can’t hold the products and judge feel, fit, and style as simply as they can in a brick-and-mortar store. Your job as an e-commerce store owner is to reduce that distance.

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What should I do in post-production for high quality product images?

You want to impress your customers with amazing product pictures? Then you should pay special attention to the post-production of your images. Thomas Kragelund from Pixelz explains what you need to consider.

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Important changes to Amazon: Product names are limited to 200 characters

You are selling products not only in your online shop, but also on Amazon Marketplace? An important change is taking place at Amazon concerning the length of product names.

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