Make short work of slow sellers. Clear out your storeroom intelligently and use reduced prices to promote individual products. The “Reference price” function allows you to show your customers how much they can save. The ePages Blog will show you which settings you must specify.
Do you sell technical or other complex products in your shop? Then offer your clients additional services and give them the chance to have a look in the corresponding instruction manual during the ordering process. Your customers will thank you. The ePages blog shows you how to use one of the most useful but also least known features of the ePages shopping cart software.
Social media isn´t just the next marketing buzz. Services like Twitter or Facebook can be a valuable addition to the shopping experience of your customers and have a notable impact on your shops conversion rate if used the right way. One ePages shop which widely uses social media is the Spanish based skin4fun. The ePages blog had the opportunity to do a little interview with its manager Mario Izquierdo about his experiences with social media in e-commerce. Read more
Shopping portals have become a key source of information for online customers. Websites such as Shopping.com, Kelkoo, Pangora or Ciao allow customers to survey the marketplace and see who charges how much for the same product. Google’s free product-search technology, Google Base, prominently displays results in its list when you search for a product. Online merchants should exploit this opportunity to increase their sales. Read more
The terms of use have changed for Google Base, the popular product-search technology offered by California’s search-engine provider. Merchants must therefore verify and claim their website URLs without delay. If merchants fail to do so, they will no longer be able to export products to Google Base. Merchants who already have a Google Base link must verify their online shop by 18 May 2010. Continue reading this ePages blog to find out how to do this. Read more
Turning your new customers into regular customers is normally more economical than spending your resources trying to generate more new customers. This business maxim also applies to online business. And two of the best strategies to turn this good idea into action are to provide good customer service and information. A merchant who keeps his customers informed of their order progress generates satisfied customers who gladly come back again. Your ePages shop can support you in this task, with its automatic Email-notification features. Read more
People have loved moving images since the advent of motion pictures. Thanks to DSL and other broadband connections, videos have become an integral part of the Internet. Unleash the multimedia potential of your ePages software by incorporating product videos into your shop. Our YouTube gadget makes it easier than ever before to tap the multimedia power of your shop. The ePages blog will help you get started.
Turn visitors to your website into customers by offering them free shipping on selected products. Especially concerning premium products, a discount of just a few euros does not constitute a true incentive to buy. Many customers regard free shipping, on the other hand, as a much better bargain. Good news for merchants: regardless of whether your special promotion is free shipping or a discount of 5 euros, the costs for merchants do not change. So, how can you offer a discount on selected products in your ePages online shop?
Many companies dread forums as they might turn into platforms for complainers and disappointed customers. Quite to the contrary, a forum offers so much more: Companies are recognised much more by having an open and communicative stance and thus invest in customer retention at the same time. Since the content of a forum is constantly being updated, this will also affect Google in a positive way. With the shop software from ePages, you can now create your own forum for your online shop or your business website in just a few minutes*. Read more
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In 2009, many more shop operators are attending to the marketing of their offering using Google AdWords. The activation of Google AdWords is a form of keyword optimisation that, in contrast to search engine optimisation, isn’t free but facilitates significantly higher click rates and targeted traffic. Read about the basics of activating AdWords and how its effect can be measured on the shopping basket.
Bring it to your customers’ attention that they can subscribe to your newsletter. After all, regularly addressing them via e-mail is undoubtedly one of your most effective marketing tools. Read more
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The good old advertising sign has outlived its usefulness. As reported recently in paidContent.org, the use of conventional online advertising media such as banners and pop-ups is expected to decline significantly in coming years. You, too, should explore new ways of acquiring and retaining customers. In addition to newsletters, search engine optimisation and promotions, social networks and social media tools are especially useful in allowing you – inexpensively – to get closer to your target audience and increase awareness of your online shop. Social Media Optimisation (SMO) is the new strategy for success. In this series of articles, we will portray the most important opportunities for socially marketing your online shop. This first article focuses on weblogs.
