Shopping portals have become a key source of information for online customers. Websites such as Shopping.com, Kelkoo, Pangora or Ciao allow customers to survey the marketplace and see who charges how much for the same product. Google’s free product-search technology, Google Base, prominently displays results in its list when you search for a product. Online merchants should exploit this opportunity to increase their sales. Read more
https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg 0 0 Volker Schwarz https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Volker Schwarz2010-04-26 11:51:142022-01-10 22:42:44Ciao, Kelkoo, Google Base, etc.: Selling via Product Portals
https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg 0 0 Volker Schwarz https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Volker Schwarz2010-03-16 16:50:152022-01-10 22:22:28Mail from your online shop – automatic customer mailings
Turning your new customers into regular customers is normally more economical than spending your resources trying to generate more new customers. This business maxim also applies to online business. And two of the best strategies to turn this good idea into action are to provide good customer service and information. A merchant who keeps his customers informed of their order progress generates satisfied customers who gladly come back again. Your ePages shop can support you in this task, with its automatic Email-notification features. Read more
https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg 0 0 Volker Schwarz https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Volker Schwarz2009-12-07 16:37:392022-01-10 22:23:20Advertise with YouTube – Become a Seller Once Again
People have loved moving images since the advent of motion pictures. Thanks to DSL and other broadband connections, videos have become an integral part of the Internet. Unleash the multimedia potential of your ePages software by incorporating product videos into your shop. Our YouTube gadget makes it easier than ever before to tap the multimedia power of your shop. The ePages blog will help you get started.
https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg 0 0 Volker Schwarz https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Volker Schwarz2009-11-13 10:26:252022-01-10 22:24:04Free shipping on selected products: Boost your sales
Turn visitors to your website into customers by offering them free shipping on selected products. Especially concerning premium products, a discount of just a few euros does not constitute a true incentive to buy. Many customers regard free shipping, on the other hand, as a much better bargain. Good news for merchants: regardless of whether your special promotion is free shipping or a discount of 5 euros, the costs for merchants do not change. So, how can you offer a discount on selected products in your ePages online shop?
https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg 0 0 Kira Schmidt https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Kira Schmidt2009-04-17 08:06:352021-10-15 13:25:46Running Your Own Forum with ePages
Many companies dread forums as they might turn into platforms for complainers and disappointed customers. Quite to the contrary, a forum offers so much more: Companies are recognised much more by having an open and communicative stance and thus invest in customer retention at the same time. Since the content of a forum is constantly being updated, this will also affect Google in a positive way. With the shop software from ePages, you can now create your own forum for your online shop or your business website in just a few minutes*. Read more
https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg 0 0 Kira Schmidt https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Kira Schmidt2009-03-26 14:51:362021-10-15 13:26:22Better than SEO: More Turnover with Google AdWords
In 2009, many more shop operators are attending to the marketing of their offering using Google AdWords. The activation of Google AdWords is a form of keyword optimisation that, in contrast to search engine optimisation, isn’t free but facilitates significantly higher click rates and targeted traffic. Read about the basics of activating AdWords and how its effect can be measured on the shopping basket.
https://blog.epages.com/wp-content/uploads/2021/07/mail_ok-1.png 64 64 Sarah Böhm https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Sarah Böhm2008-06-23 07:49:412021-10-15 13:31:44More Newsletter Subscribers
Bring it to your customers’ attention that they can subscribe to your newsletter. After all, regularly addressing them via e-mail is undoubtedly one of your most effective marketing tools. Read more
https://blog.epages.com/wp-content/uploads/2021/07/smo_blog.jpg 132 176 Kira Schmidt https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Kira Schmidt2008-05-27 14:51:312021-10-15 13:32:02Social Media Optimisation – Corporate Blogs
The good old advertising sign has outlived its usefulness. As reported recently in paidContent.org, the use of conventional online advertising media such as banners and pop-ups is expected to decline significantly in coming years. You, too, should explore new ways of acquiring and retaining customers. In addition to newsletters, search engine optimisation and promotions, social networks and social media tools are especially useful in allowing you – inexpensively – to get closer to your target audience and increase awareness of your online shop. Social Media Optimisation (SMO) is the new strategy for success. In this series of articles, we will portray the most important opportunities for socially marketing your online shop. This first article focuses on weblogs.
https://blog.epages.com/wp-content/uploads/2021/07/sitemap1.jpg 100 202 Kira Schmidt https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Kira Schmidt2008-05-27 14:43:552021-10-15 13:32:19Trust in E-Commerce: Customer Service
Scepticism is one of the deciding factors as to why customers give the cold shoulder to online merchants. It’s not only missing contact information, non-functioning pages or difficulty when paying that also give reason for doubt. In the first part of this series, we take a closer look at the importance of good customer service. Read more
https://blog.epages.com/wp-content/uploads/2021/07/gutscheine.png 534 756 Sarah Böhm https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg Sarah Böhm2008-05-09 12:54:142021-10-15 13:33:36Win and Retain Your Customers – with Coupons
Visitors to your shop also work on the carrot and stick principle. If the carrot is large enough, they go into action. Of course, they are more attracted by price savings than by carrots. Cost savings increase customer interest, making them more likely to come back and look at your shop, it also increases the chances of new customers making their first purchase. Coupons help you take direct advantage of this process. Read more