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How to boost your business with data analysis
In this guest article, Anna Buchalova from MonkeyData tells you how to grow the revenue of your online shop by analysing the most important KPIs.
e-mail marketing: Winning campaigns for your online shop
E-mail Marketing may seem a rather intrusive marketing practice, but it is actually considered one of the most effective techniques for increasing your sales. E-mails are sent straight to the customer’s smartphone, tablet or computer, and therefore reach the user directly. In this article, we will look at the different types of e-mails that you can send to your customers in order to create a more special relationship with them.
Online marketing – 10 essential keys to growing your business
Many small and medium businesses owners (SMBs) fear tackling the beast that is known as online marketing as they feel they do not have adequate experience or know-how to do it properly. In order to convince you that online marketing is not only essential to your online business’ success but also that it can be easy to do, here are our 5 main reasons we believe online marketing is worth a second look.
E-mail marketing: The best KPIs to measure your success (infographic)
This article from Lars Tinnefeld, e-mail marketing expert at Trusted Shops, provides you with an overview of the most important KPIs for your newsletters and how to measure them.
Boost online sales with consumer psychology
Online consumer behaviour is something every business website owner would love to predict. After all, if you could predict how your customers would behave you could produce exactly the right kind of website and be sure of guaranteed success. Sadly, it’s not that easy. Indeed, it is not as easy as it is in the “real world” of retail, for instance.
How you can sell more in the time before Easter
For many merchants, the Christmas time stays the most profitable period of the year. But what about Easter? In our article you can learn how to increase your revenue during the time before the holidays.
E-mail marketing – 9 tips for a successful B2C newsletter
With 9 practical tips, Lars Tinnefeld, e-mail marketing manager at Trusted Shops, explains how online retailers can properly organise their e-mail marketing and tap its full potential.
Update for the Trusted Shops module: New features for more revenue
As an online retailer, you know just how important it is to have more traffic, better customer retention and higher completed purchase rates for continuous growth in sales. In this guest article, Boris May (Trusted Shops) explains the advantages of the new module for Trusted Shops.
Grow Your Business with Contact Management Solutions
If you are a merchant and business owner, no doubt you spend hours every day thinking of ways to grow your business. You constantly review production and supply chain standards, marketing strategies, sales goals, and a myriad of other things that combine to make your business more profitable. However, in the category of marketing and sales, are you taking advantage of every available tool to help you reach your goals? In this guest article, Frank Bunte from Act! explains how you can grow your business.
Use a SaaS CRM to Create an Effective E-Mail Marketing Strategy
Are you incorporating an effective e-mail strategy into your marketing plan? According research gathered by the Chief Marketing Officer Council Worldwide, e-mail marketing was the most effective digital marketing channel for customer retention in 2014. In this guest article, Frank Bunte from Act! gives tips on how to engage your customers via email.