Black Friday, Small Business Saturday, Cyber Monday – the next days will be an extremely busy period in the retail calendar. These days have now become the official kick off to the Christmas shopping season. Last month, we reported on the different measures you can take to prepare your store for the increase in traffic and interest from online shoppers.

In conjunction with detailed product descriptions and high-quality images, an effective “About us” page can provide users with important information as they decide whether to buy from your online shop. This article describes how to create a personal page of this type and thereby gain the confidence of your customers.

The Traffic Booster app from the ePages App Store helps you getting more targeted traffic for increasing your sales. You can find out more about it in our article.

The busiest time of the sales year is starting now. We give you our five best tips to get your shop ready for the Christmas season.

Offering a live chat in your shop is an easy way for your customers to get in touch with you. But there are some standards you should keep in mind for this type of communication.

With 1.71 billion monthly active users, Facebook is an extremely attractive option for distributing your products and bringing attention to your online shop. The easy to use Shopial app not only lets you open your Facebook shop. You can also create highly converting ad campaigns in seconds.

Knowing your competitors is not only a matter of inspiration for your business. Whether you are starting a new venture or simply reviewing your current online shop, checking on your competitors is a must. A quick search into your competitors, who they are and what their strengths and weaknesses are will help you having a better understanding of your market, as well as of your product proposition and profit. In this article we will give you some tips and tools on how to research and gather data from your competition, while developing market intelligence for your online business.

Selling directly from your WordPress site or blog has just become much easier: With the new ePages plugin for WordPress, you can easily turn your site into an online shop.

As a business owner it’s so easy to be pulled in multiple directions and spend time doing things that don’t generate sales or accelerate the growth of your business.

A trustful and close relationship to the visitors of your online shop can turn them into repeat customers. But wouldn’t it be even better to regard them as friends and treat them as such? Symon Edmonds from MonkeyData gives helpful advice on this topic.