What’s your Black Friday strategy? Sources of analysis & inspiration

Black Friday, Small Business Saturday, Cyber Monday – the next days will be an extremely busy period in the retail calendar. These days have now become the official kick off to the Christmas shopping season. Last month, we reported on the different measures you can take to prepare your store for the increase in traffic and interest from online shoppers.

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3 tips to focus your marketing efforts and attract more customers

As a business owner it’s so easy to be pulled in multiple directions and spend time doing things that don’t generate sales or accelerate the growth of your business.

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Improve your relationships with your customers – turn them into friends!

A trustful and close relationship to the visitors of your online shop can turn them into repeat customers. But wouldn’t it be even better to regard them as friends and treat them as such? Symon Edmonds from MonkeyData gives helpful advice on this topic.

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The 6 highest converting e-commerce sales promotions

Sales promotions are fantastic at driving more revenue and chances are, you’re probably running some sort of promotion right now. Grant Thomas from Justuno describes in this article which kinds of promotion are the best for your business.

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Do you know your customers? Define your target audience

When starting a new project, one of the first steps on your way to success is a well-defined plan. It sounds basic, doesn’t it? But you should not only think about the structure of your business, but also about the people who will buy what you offer.

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How to boost your business with data analysis

In this guest article, Anna Buchalova from MonkeyData tells you how to grow the revenue of your online shop by analysing the most important KPIs.

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e-mail marketing: Winning campaigns for your online shop

E-mail Marketing may seem a rather intrusive marketing practice, but it is actually considered one of the most effective techniques for increasing your sales. E-mails are sent straight to the customer’s smartphone, tablet or computer, and therefore reach the user directly. In this article, we will look at the different types of e-mails that you can send to your customers in order to create a more special relationship with them.

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Online marketing – 10 essential keys to growing your business

Many small and medium businesses owners (SMBs) fear tackling the beast that is known as online marketing as they feel they do not have adequate experience or know-how to do it properly.  In order to convince you that online marketing is not only essential to your online business’ success but also that it can be easy to do, here are our 5 main reasons we believe online marketing is worth a second look.

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E-mail marketing: The best KPIs to measure your success (infographic)

This article from Lars Tinnefeld, e-mail marketing expert at Trusted Shops, provides you with an overview of the most important KPIs for your newsletters and how to measure them.

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Boost online sales with consumer psychology

Online consumer behaviour is something every business website owner would love to predict. After all, if you could predict how your customers would behave you could produce exactly the right kind of website and be sure of guaranteed success. Sadly, it’s not that easy. Indeed, it is not as easy as it is in the “real world” of retail, for instance.

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How you can sell more in the time before Easter

For many merchants, the Christmas time stays the most profitable period of the year. But what about Easter? In our article you can learn how to increase your revenue during the time before the holidays.

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