Ever wondered why some companies are worth so much and others so little when on the surface they all sell the same things? Well, it’s because some simply sell products and others package their products in meaning; they sell a lifee, an experience or a philosophy.

According to the "Pareto principle", 80% of the effects come from 20% of the causes. This can also be the case for ecommerce, where business leaders often find out that 80% of their profits come from 20% of their customers. In order to assure their profitability, these merchants just have to ensure that 20% continue to buy from their shop. In this guest article, Internet psychologist Graham Jones presents advice on how to keep loyal customers.

Black Friday, Small Business Saturday, Cyber Monday – the next days will be an extremely busy period in the retail calendar. These days have now become the official kick off to the Christmas shopping season. Last month, we reported on the different measures you can take to prepare your store for the increase in traffic and interest from online shoppers.

In conjunction with detailed product descriptions and high-quality images, an effective “About us” page can provide users with important information as they decide whether to buy from your online shop. This article describes how to create a personal page of this type and thereby gain the confidence of your customers.

The Traffic Booster app from the ePages App Store helps you getting more targeted traffic for increasing your sales. You can find out more about it in our article.

The busiest time of the sales year is starting now. We give you our five best tips to get your shop ready for the Christmas season.

Offering a live chat in your shop is an easy way for your customers to get in touch with you. But there are some standards you should keep in mind for this type of communication.

With 1.71 billion monthly active users, Facebook is an extremely attractive option for distributing your products and bringing attention to your online shop. The easy to use Shopial app not only lets you open your Facebook shop. You can also create highly converting ad campaigns in seconds.

Knowing your competitors is not only a matter of inspiration for your business. Whether you are starting a new venture or simply reviewing your current online shop, checking on your competitors is a must. A quick search into your competitors, who they are and what their strengths and weaknesses are will help you having a better understanding of your market, as well as of your product proposition and profit. In this article we will give you some tips and tools on how to research and gather data from your competition, while developing market intelligence for your online business.

Selling directly from your WordPress site or blog has just become much easier: With the new ePages plugin for WordPress, you can easily turn your site into an online shop.