Are you incorporating an effective e-mail strategy into your marketing plan? According research gathered by the Chief Marketing Officer Council Worldwide, e-mail marketing was the most effective digital marketing channel for customer retention in 2014. In this guest article, Frank Bunte from Act! gives tips on how to engage your customers via email.
Trust is a key factor in e-commerce: you must be able to convince potential buyers that they can trust you with their money. Thanks to the Trusted Shops Trustbadge, this is now even easier than before.
If you want to increase the basket value of your customers, cross-selling is the most effective way to achieve that. Many successful online – and offline – players have been using cross-selling for many years and know how to get the most out of it. Read more
Social networks like Twitter and Facebook are increasingly influencing your customers’ purchasing habits. Consumers enjoy referring to products and their latest purchases. Take advantage of this. In this post, we’ll offer you some tips to help you direct visitors from social networks to your online shop, acquire new customers and establish a loyal customer base.
Your shop’s design plays a vital role for your success. In a new series, we reveal what makes a good visual appearance. The first part is about the basic layout of your website: Where is the right place for the most important elements? We also present our design services for merchants who prefer to rely on professional web designers.
Sure, it’s only the beginning of September but you cannot start early enough thinking about your autumn and Christmas campaigns in your online shop. We recommend reviewing your ePages shop well in advance. In this article, we present some tips to check your texts, images and settings, but also, to improve your e-commerce strategy. Act now and achieve more sales in the last campaigns of 2013.
Are you familiar with web controlling? Do you already use Google Analytics or etracker in your online shop? Analysing the behaviour of the users on your site can give you many clues to increase your sales. In this article we will explain how to improve your page with this data.
Most of the bigger companies own a Facebook fanpage nowadays which is maintained by the marketing team. But in the Google search engine results these fanpage still don’t show up at all. The reason for that: While doing search engine optimization for the companies website is custom nowadays the Facebook fanpage still get’s neglected. Looking at Facebooks growth rate this has to change. So, what can an online merchant do, to boost his Facebook fanpage?
With over 600 million registered users, Facebook is by far the largest social network in the world. On average, Facebook users spend over three hours a day on the platform. Measured by visitor times, the network from Palo Alto California far outranks Internet top dog Google. All this makes Facebook one of the largest channels through which online merchants can generate customers. We’ve taken all of this into account, and included a Facebook integration to ePages in version 6.11. The ePages blog explains which level of integration is possible. Read more
The last critical phase of the holiday shopping season has begun. For online merchants, it is now or never to reach all those who haven’t decided yet and steel need a last minute gift for a their loved ones. So what’s for you to do in the last week before the Christmas holidays? The ePages blog gives answers. Read more
And what is the significance of original written content concerning search engine optimisation (SEO)? SEO expert and ePages online merchant Maxim Grübel explains the principles of SEO content and shares practical tips on how you can position your own ePages shop to perform well in search results. Read more
