• Get started
  • Newsletter
  • Categories
    • Online shop & ecommerce
    • Shop Design
    • Marketing
    • Search engines (SEO)
    • Products
    • Payment & Delivery
    • Legal issues
    • Merchant stories
  • Search
  • Menu Menu
herbertbuchhorn

What’s your Black Friday strategy? Sources of analysis & inspiration

24. November 2016/0 Comments/in Marketing /by

Black Friday, Small Business Saturday, Cyber Monday – the next days will be an extremely busy period in the retail calendar. These days have now become the official kick off to the Christmas shopping season. Last month, we reported on the different measures you can take to prepare your store for the increase in traffic and interest from online shoppers.

According to eBay, last year searches on eBay.co.uk soared by 760% on Black Friday, with shoppers making 20 searches an hour in the week that followed as they continued to cash in on the deals. Here we note data from PwC, suggesting that 25% of UK adults plan to shop this Black Friday weekend, with total spend estimated to exceed £2.9bn – that’s an average of £203 per person, and double the amount spent on Black Friday and Cyber Monday last year. In the US, this of course much higher at 59%, according to a new survey from the National Retail Federation.

So far, we have seen retailers taking some very different approaches. A number of larger retailers have extended and diversified to create a 12 day period of Black Friday. For example, Amazon, Tesco and eBay for UK, and Wallmart and Macys for the US, have already kicked off seductive online offers well before the actual Friday. Could this now be fixed in consumer expectations moving forward?

Indeed, Internetretailing.net discusses the how the international marketplace Alibaba Group held an incredible 24 day run up to Singles Day, now the biggest global shopping day. Tamebay points to how eBay is committed to championing Black Friday as a device for SMBs in particular. They point to Black Friday 2015 data that showed that businesses in fashion, home and garden and toys all benefitted from increased customer interest over the Black Friday period – showing that British shoppers are not limiting their searches to technology deals.
Of course, it is worth noting that some retailers, at least in the UK, still remain less convinced. For example, fashion brands Jigsaw and Fatface in the UK are both holding out from heavy discounting, preferring rather to have attractive offers at traditional times.

Ecommerce Times discusses how despite the surge in online traffic, US shoppers still show strong demand for an omnichannel shopping experience. For example, 37 percent of Thanksgiving shoppers planned to buy online and then pick up their purchases at a store (International Council of Shopping Centers).

+ posts
  • Commerce Summit 2017 reveals the mega-trends and technologies set to make or break SMB retail
  • Personas for online shops: a helpful tool for audience analysis
  • Help us share your ecommerce success story
  • ePages participates in WorldHostingDays and HostingCon trade shows
Tags: advice, analysis, black friday, inspiration
Share this entry
  • Share on Facebook
  • Share on WhatsApp
  • Share on LinkedIn
  • Share by Mail
https://blog.epages.com/wp-content/uploads/2021/07/black-friday-1.jpg 315 847 herbertbuchhorn https://blog.epages.com/wp-content/uploads/2021/11/logo-epages-blog.svg herbertbuchhorn2016-11-24 09:25:202021-10-13 13:54:14What’s your Black Friday strategy? Sources of analysis & inspiration
You might also like
5 success factors for Black Friday and Cyber Monday 2022
Should you cash-in on Cyber Monday? By Graham Jones
SEO linkbuilding 5 link building tips to help you get found on Google
Boost online sales with consumer psychology
Buttons, background colours and more: These are the new features in the editor of ePages Now
Product pictures for apparel Banish these seven bad habits from your apparel photography workflow
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

Search posts

Recent posts

  • Performance Max campaigns, product numbers, accounting apps and more: New features for ePages Now
  • 5 success factors for Black Friday and Cyber Monday 2022
  • How to create your online payment portfolio with Mollie
  • 3 tips for your start in multichannel
  • How to boost your performance with Shopping ads on Google

Categories

  • ePages Direct
  • Legal issues
  • Marketing
  • Merchant stories
  • Online shop & ecommerce
  • Payment & Delivery
  • Products
  • Search engines (SEO)
  • Shop Design
  • Success stories
  • Uncategorized

Tips for a successful start in e-commerce

Checklist: how to start your online shop
Sources for product ideas the ultimate list
Product photos avoiding common mistakes
The best category structure for your shop
Content marketing strategies for your online shop
The 6 key elements of a good seo strategy

ePages blog newsletter

ePages blog newsletter

© 2023 ePages · Pilatuspool 2 · 20355 Hamburg · Deutschland

Contact ·  Terms & Conditions  · Legal Notice · Data Privacy Protection

  • English
    • Français (French)
    • Deutsch (German)
    • Español (Spanish)
Scroll to top