Tag archive for: Marketing



In this article, StoreYa CEO Yariv Dror explains what merchants need to know about starting their ad campaigns with Google AdWords.
Experience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.
For you as an online merchant, acquiring customers for your shop is one of the most exciting tasks. There are many marketing channels available for directing potential customers to your shop. But which of them are the most promising ones and are worth the effort?
The Videolean app for your ePages shop makes it easy to create beautiful videos for your shop.
Google My Business allows you to present your physical store directly on Google. This has many benefits and can drive new customers to your online shop as well. Larissa Murillo from MarketGoo lets you know in this guest article what you should pay attention to when creating your Google My Business page.
Ever wondered why some companies are worth so much and others so little when on the surface they all sell the same things? Well, it’s because some simply sell products and others package their products in meaning; they sell a lifee, an experience or a philosophy.
Just like with brick-and-mortar retail, the requirement for strong sales in ecommerce is that an adequate number of customers find their way to your store and enter it. In this article, Ines Maione from clickworker provides helpful tips for this.
In this article, Larissa Murillo from MarketGoo offers useful advice on how to optimise your shop for search engines without spending a lot of money.
The busiest time of the sales year is starting now. We give you our five best tips to get your shop ready for the Christmas season.
By being creative and engineering uniqueness, you can stand out from your competitors and make a long-lasting impression with consumers.