E-mail Marketing may seem a rather intrusive marketing practice, but it is actually considered one of the most effective techniques for increasing your sales. E-mails are sent straight to the customer’s smartphone, tablet or computer, and therefore reach the user directly. In this article, we will look at the different types of e-mails that you […]
SaaS or Open Source? Discover the differences between the two main e-commerce solutions
/0 Comments/in Online shop & ecommerce /bySaaS (Software as a service) or Open Source? Installable or hosted in the cloud? If you have been in the e-commerce world for a while, you are probably familiar with these concepts, but … do you really know what they mean or what their differences are from one another? If, however, you are considering opening […]
Is it time to pay for social media advertising?
/0 Comments/in Online shop & ecommerce /by lsuzanne25One of the biggest benefits of social media is that it’s free. This is true from a monetary perspective, but often what it doesn’t cost you in money it will cost you in time. What I mean is; if you really want to achieve success on social media with unpaid (organic) content alone, you’ll need […]
e-mail marketing: Winning campaigns for your online shop
/0 Comments/in Marketing /byE-mail Marketing may seem a rather intrusive marketing practice, but it is actually considered one of the most effective techniques for increasing your sales. E-mails are sent straight to the customer’s smartphone, tablet or computer, and therefore reach the user directly. In this article, we will look at the different types of e-mails that you […]
Online marketing – 10 essential keys to growing your business
/0 Comments/in Marketing /byMany small and medium businesses owners (SMBs) fear tackling the beast that is known as online marketing as they feel they do not have adequate experience or know-how to do it properly. In order to convince you that online marketing is not only essential to your online business’ success but also that it can be […]
5 link building tips to help you get found on Google
/0 Comments/in Search engines (SEO) /by lsuzanne25Getting links to your website is one of the main ways to improve the ranking of your website in search engines, and get more people visiting your website. There are a number of ways you can do this, but one thing you must not do is buy links to your website.
European Commission proposes new cross-border e-commerce regulation
/0 Comments/in Online shop & ecommerce /byThe European Commission proposed a package of measures today to allow consumers and companies to buy and sell products and/or services online more easily across the EU. The main three measures are: tackling geo-blocking, making cross-border parcel delivery more affordable and promoting customer trust through better protection and enforcement.
How to improve apparel product pictures: more photos for more sales
/0 Comments/in Products /by josemartinezThere’s a distance to shopping online that’s difficult to get around. Customers can’t hold the products and judge feel, fit, and style as simply as they can in a brick-and-mortar store. Your job as an e-commerce store owner is to reduce that distance.
E-mail marketing: The best KPIs to measure your success (infographic)
/0 Comments/in Marketing /by jtinkerThis article from Lars Tinnefeld, e-mail marketing expert at Trusted Shops, provides you with an overview of the most important KPIs for your newsletters and how to measure them.
5 tips for an optimal online shop design
/0 Comments/in Shop Design /by herbertbuchhornThe e-commerce market is highly competitive. What should merchants consider if they are to beat their competition?
Translating your online shop in 4 simple steps
/0 Comments/in Online shop & ecommerce /by kragelundthomasThe team from e-Translation Agency by Milega presents this guide to translating your online shop.
5 of the best apps to boost your e-commerce success
/0 Comments/in Online shop & ecommerce /by herbertbuchhornWith our apps you can boost the success and revenue of your online shop. We present you 5 of the most helpful apps.
What should I do in post-production for high quality product images?
/0 Comments/in Products /by josemartinezYou want to impress your customers with amazing product pictures? Then you should pay special attention to the post-production of your images. Thomas Kragelund from Pixelz explains what you need to consider.