Google My Business for your shop

by Larissa Murillo, 20.01.17

Google My Business allows you to present your physical store directly on Google. This has many benefits and can drive new customers to your online shop as well. Larissa Murillo from MarketGoo lets you know in this guest article what you should pay attention to when creating your Google My Business page.

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How online merchants can inspire their customers

by Graham Jones, 18.01.17

Internet psychologist Graham Jones gives valuable insights on how to inspire your visitors and understand your audience.

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4 ways selling ideas will earn you more than just selling products

by Katrina Douglas, 04.01.17

Ever wondered why some companies are worth so much and others so little when on the surface they all sell the same things? Well, it’s because some simply sell products and others package their products in meaning; they sell a lifee, an experience or a philosophy.

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Checklist for more visibility on the net

by Ines Maione, 22.12.16

Just like with brick-and-mortar retail, the requirement for strong sales in ecommerce is that an adequate number of customers find their way to your store and enter it. In this article, Ines Maione from clickworker provides helpful tips for this.

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Keeping loyal customers: the "holy grail" of business

by Graham Jones, 21.12.16

According to the "Pareto principle", 80% of the effects come from 20% of the causes. This can also be the case for ecommerce, where business leaders often find out that 80% of their profits come from 20% of their customers. In order to assure their profitability, these merchants just have to ensure that 20% continue to buy from their shop. In this guest article, Internet psychologist Graham Jones presents advice on how to keep loyal customers.

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SEO on a budget for your online shop

by Larissa Murillo, 19.12.16

In this article, Larissa Murillo from MarketGoo offers useful advice on how to optimise your shop for search engines without spending a lot of money.

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How delivery and return options affect the decision to buy

by Stephanie Meier, 14.12.16

This year’s “MetaPack Consumer Research Report” investigated the role played by delivery in ecommerce and what merchants can do to fulfil their customers’ expectations. The report is based on an online survey of 3,589 consumers in the US, the UK, France, Germany, Spain, the Netherlands and Italy.

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Link tips for online merchants (December 2016)

by Kristof Maletzke, 06.12.16

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

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What’s your Black Friday strategy? Sources of analysis & inspiration

by Richard Stevenson, 24.11.16

Black Friday, Small Business Saturday, Cyber Monday – the next days will be an extremely busy period in the retail calendar. These days have now become the official kick off to the Christmas shopping season. Last month, we reported on the different measures you can take to prepare your store for the increase in traffic and interest from online shoppers.

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Building trust in your shop with your “About us” page

by Stephanie Meier, 15.11.16

In conjunction with detailed product descriptions and high-quality images, an effective “About us” page can provide users with important information as they decide whether to buy from your online shop. This article describes how to create a personal page of this type and thereby gain the confidence of your customers.

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