What’s your Black Friday strategy? Sources of analysis & inspiration

by Richard Stevenson, 24.11.16

Black Friday, Small Business Saturday, Cyber Monday – the next days will be an extremely busy period in the retail calendar. These days have now become the official kick off to the Christmas shopping season. Last month, we reported on the different measures you can take to prepare your store for the increase in traffic and interest from online shoppers.

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Building trust in your shop with your “About us” page

by Stephanie Meier, 15.11.16

In conjunction with detailed product descriptions and high-quality images, an effective “About us” page can provide users with important information as they decide whether to buy from your online shop. This article describes how to create a personal page of this type and thereby gain the confidence of your customers.

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Traffic Booster: Optimise your traffic

by Kristof Maletzke, 14.11.16

The Traffic Booster app from the ePages App Store helps you getting more targeted traffic for increasing your sales. You can find out more about it in our article.

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Link tips for online merchants (November 2016)

by Kristof Maletzke, 08.11.16

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

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ePages and Sage One: accounting made easy

by Kristof Maletzke, 03.11.16

Would you like to run your online shop more efficiently? Then we have good news for you: From now on, you can synchronise the data between your ePages shop and the powerful Sage One accounting solution automatically.

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5 tips for Holiday season sales

by Kristof Maletzke, 31.10.16

The busiest time of the sales year is starting now. We give you our five best tips to get your shop ready for the Christmas season.

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Essential SEO Tips for Shop Owners (Part II)

by Kasia Perzyńska (Positionly), 25.10.16

As we already introduced a few weeks ago, SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.

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Banish these seven bad habits from your apparel photography workflow

by Thomas Kragelund (Pixelz), 19.10.16

The e-commerce industry changes constantly. However, although trends come and go with each season, there are a few things that must remain the same—especially in apparel photography. In this post, we will identify seven big mistakes that many product photographers make and discuss how to avoid them to create stunning inventory images!

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Sizes for apparel in your online shop

by Kristof Maletzke, 17.10.16

You are selling clothing in your online shop? In this article, you can learn how to help your customers with finding the right size and how to reduce your return rate in the process.

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Make your online shop unique

by Kristof Maletzke, 14.10.16

By being creative and engineering uniqueness, you can stand out from your competitors and make a long-lasting impression with consumers.

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