This year’s “MetaPack Consumer Research Report” investigated the role played by delivery in ecommerce and what merchants can do to fulfil their customers’ expectations. The report is based on an online survey of 3,589 consumers in the US, the UK, France, Germany, Spain, the Netherlands and Italy.
Keeping loyal customers: the “holy grail” of business
/0 Comments/in Marketing /byAccording to the “Pareto principle”, 80% of the effects come from 20% of the causes. This can also be the case for ecommerce, where business leaders often find out that 80% of their profits come from 20% of their customers. In order to assure their profitability, these merchants just have to ensure that 20% continue […]
SEO on a budget for your online shop
/0 Comments/in Search engines (SEO) /byIn this article, Larissa Murillo from MarketGoo offers useful advice on how to optimise your shop for search engines without spending a lot of money.
How delivery and return options affect the decision to buy
/0 Comments/in Online shop & ecommerce /by Friederike BeinsThis year’s “MetaPack Consumer Research Report” investigated the role played by delivery in ecommerce and what merchants can do to fulfil their customers’ expectations. The report is based on an online survey of 3,589 consumers in the US, the UK, France, Germany, Spain, the Netherlands and Italy.
What’s your Black Friday strategy? Sources of analysis & inspiration
/0 Comments/in Marketing /byBlack Friday, Small Business Saturday, Cyber Monday – the next days will be an extremely busy period in the retail calendar. These days have now become the official kick off to the Christmas shopping season. Last month, we reported on the different measures you can take to prepare your store for the increase in traffic […]
Building trust in your shop with your “About us” page
/0 Comments/in Online shop & ecommerce, Shop Design /by Friederike BeinsIn conjunction with detailed product descriptions and high-quality images, an effective “About us” page can provide users with important information as they decide whether to buy from your online shop. This article describes how to create a personal page of this type and thereby gain the confidence of your customers.
Essential SEO Tips for Shop Owners (Part II)
/0 Comments/in Search engines (SEO) /byAs we already introduced a few weeks ago, SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.
Banish these seven bad habits from your apparel photography workflow
/0 Comments/in Products /byThe e-commerce industry changes constantly. However, although trends come and go with each season, there are a few things that must remain the same—especially in apparel photography. In this post, we will identify seven big mistakes that many product photographers make and discuss how to avoid them to create stunning inventory images!
Essential SEO Tips for Shop Owners (Part I)
/0 Comments/in Search engines (SEO) /bySEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.
3 tips to focus your marketing efforts and attract more customers
/0 Comments/in Marketing /byAs a business owner it’s so easy to be pulled in multiple directions and spend time doing things that don’t generate sales or accelerate the growth of your business.
Need hosting advice you can trust? Check out HostingAdvice.com
/0 Comments/in Online shop & ecommerce /byLast month, we had the pleasure of meeting HostingAdvice.com at HostingCon in New Orleans. The team, based in Florida, have long been regarded as an expert source of buying advice for anyone needing a web hosting or cloud related solution. Their staff attend product launches and industry expos worldwide in order to bring their audience […]
Improve your relationships with your customers – turn them into friends!
/0 Comments/in Marketing /byA trustful and close relationship to the visitors of your online shop can turn them into repeat customers. But wouldn’t it be even better to regard them as friends and treat them as such? Symon Edmonds from MonkeyData gives helpful advice on this topic.
The 6 highest converting e-commerce sales promotions
/0 Comments/in Marketing /bySales promotions are fantastic at driving more revenue and chances are, you’re probably running some sort of promotion right now. Grant Thomas from Justuno describes in this article which kinds of promotion are the best for your business.