Spicy Goodness: Writing great product descriptions for your online shop, Amazon & Co.

by Derek McKenzie, 23.02.17

All online copy has a job to do. That job may be to sell, inform, educate, amuse, or boost SEO. Great copy often manages to multitask, successfully carrying out two or more of these jobs at the same time. Nowhere is this more important than in the product description, where your copy can make the difference between soaring sales or the sound of silence. Derek McKenzie from greatcontent shows you what works and why.

continue reading

Logaster: create a logo for your shop in minutes

by Kristof Maletzke, 15.02.17

By using the Logaster app for ePages, you can quickly get a logo for your shop. In our article, we show you how easy this is.

continue reading

Internal links: Avoid these mistakes to get a better Google ranking

by Herbert Buchhorn, 10.02.17

Many merchants are underestimating the relevance of internal links – but these links are one of the most important measures for optimising the ranking of a website on Google and other search engines. In our article, we present you five mistakes that you should avoid to make.

continue reading

Link tips for online merchants (February 2017)

by Kristof Maletzke, 07.02.17

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

continue reading

Business advice from PayPal

by Kristof Maletzke, 25.01.17

PayPal is not only one of the most popular payment methods in ecommerce. The company also publishes useful advice for online merchants on a regular basis. In this article we show you three examples.

continue reading

Hootsuite and GetSocial: more success with social commerce

by Kristof Maletzke, 23.01.17

The ePages apps Hootsuite und GetSocial support you with promoting your company on social networks and with acquiring new customers.

continue reading

Google My Business pages for your online shop

by Larissa Murillo, 20.01.17

Google My Business allows you to present your company directly on Google. This has many benefits and can drive new customers to your shop. Larissa Murillo from MarketGoo lets you know in this guest article what you should pay attention to when creating your Google My Business page.

continue reading

How online merchants can inspire their customers

by Graham Jones, 18.01.17

Internet psychologist Graham Jones gives valuable insights on how to inspire your visitors and understand your audience.

continue reading

4 ways selling ideas will earn you more than just selling products

by Katrina Douglas, 04.01.17

Ever wondered why some companies are worth so much and others so little when on the surface they all sell the same things? Well, it’s because some simply sell products and others package their products in meaning; they sell a lifee, an experience or a philosophy.

continue reading

Checklist for more visibility on the net

by Ines Maione, 22.12.16

Just like with brick-and-mortar retail, the requirement for strong sales in ecommerce is that an adequate number of customers find their way to your store and enter it. In this article, Ines Maione from clickworker provides helpful tips for this.

continue reading