Tag archive for: advice



You have set up your online store, uploaded products and written product descriptions? Congratulations, your website is now open for business! But how to get your first customer, your first sale? We know that the beginnings are not always easy. Therefore we would like to present you a list of marketing ideas that will enable you to make your store known online and offline.
Let’s start off by pointing out that the title of this article has 3 words in it: Sex AND Shopping. Although it is tempting to skip it, the “and” is quite an important word for what we are going to talk about today. This article aims at honoring one of our favorite speakers, Graham Jones, who made a mind-blowing presentation at the Commerce Summit in Hamburg. Graham is a psychologist who specializes in Internet use and behavior. Here he explains how shopping and sex are related and how to take advantage of this perspective to succeed online.
With the ePages shop software, retailers can sell via their own online shop as well as through marketplaces like eBay. Changes to the eBay policies now require merchants to review their eBay listings.
David Loschelder is Professor for Business Psychology & Experimental Methods at the Institute of Management and Organizations at the Leuphana University in Lüneburg, Germany. We had the pleasure to have him as a guest during the Commerce Summit in Hamburg and our merchants loved his presentation on the psychology of pricing. Here is a summary of the best insights on price perception and great tips for improving your pricing strategy. Bonus: Learn how to make an extra 1,24€ for every product in your online store!
Experience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.
“Who is my target audience?” This question is one that merchants should ideally consider before they even open their online shop. Admittedly, it can be hard to come up with the right answer, particularly to start with. Even so, it remains a worthwhile exercise. You should therefore make time initially to think about your target audience in some detail. In this article, we provide you with further relevant background information and suggest some ways in which you can get to know your target audience better.
For you as an online merchant, acquiring customers for your shop is one of the most exciting tasks. There are many marketing channels available for directing potential customers to your shop. But which of them are the most promising ones and are worth the effort?
In this guest post Ines Maione from clickworker demonstrates how she can offer her customers an even more effective search function with the help of crowdsourcing.
Starting with ePages version 7.4.0 / 6.17.58, a new page type called “Shipping and payment conditions" is available for your shop. We recommend using this page for providing information on shipping and payment.

A guide from PayPal gives useful advice on how you can convince your shop's visitors to trust you.