You have set up your online store, uploaded products and written product descriptions? Congratulations, your website is now open for business! But how to get your first customer, your first sale? We know that the beginnings are not always easy. Therefore we would like to present you a list of marketing ideas that will enable you to make your store known online and offline.
Let’s start off by pointing out that the title of this article has 3 words in it: Sex AND Shopping. Although it is tempting to skip it, the “and” is quite an important word for what we are going to talk about today. This article aims at honoring one of our favorite speakers, Graham Jones, who made a mind-blowing presentation at the Commerce Summit in Hamburg. Graham is a psychologist who specializes in Internet use and behavior. Here he explains how shopping and sex are related and how to take advantage of this perspective to succeed online.
David Loschelder is Professor for Business Psychology & Experimental Methods at the Institute of Management and Organizations at the Leuphana University in Lüneburg, Germany. We had the pleasure to have him as a guest during the Commerce Summit in Hamburg and our merchants loved his presentation on the psychology of pricing. Here is a summary of the best insights on price perception and great tips for improving your pricing strategy. Bonus: Learn how to make an extra 1,24€ for every product in your online store!
Experience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.
In this guest post Ines Maione from clickworker demonstrates how she can offer her customers an even more effective search function with the help of crowdsourcing.
The vast majority of online stores have the same problem; not everyone who visits will buy something. Indeed, 92% of people who visit an online shop have no immediate intention of buying anything. Worse still, of those who choose to buy something and load up their shopping cart, a large number will abandon their intended purchase. Thus, getting people to buy from your website can sometimes be a struggle.
All online copy has a job to do. That job may be to sell, inform, educate, amuse, or boost SEO. Great copy often manages to multitask, successfully carrying out two or more of these jobs at the same time. Nowhere is this more important than in the product description, where your copy can make the difference between soaring sales or the sound of silence. Derek McKenzie from greatcontent shows you what works and why. Read more
Many merchants are underestimating the relevance of internal links – but these links are one of the most important measures for optimising the ranking of a website on Google and other search engines. In our article, we present you five mistakes that you should avoid to make.
Ever wondered why some companies are worth so much and others so little when on the surface they all sell the same things? Well, it’s because some simply sell products and others package their products in meaning; they sell a lifestyle, an experience or a philosophy. Read more
Black Friday, Small Business Saturday, Cyber Monday – the next days will be an extremely busy period in the retail calendar. These days have now become the official kick off to the Christmas shopping season. Last month, we reported on the different measures you can take to prepare your store for the increase in traffic and interest from online shoppers.
In conjunction with detailed product descriptions and high-quality images, an effective “About us” page can provide users with important information as they decide whether to buy from your online shop. This article describes how to create a personal page of this type and thereby gain the confidence of your customers. Read more
As we already introduced a few weeks ago, SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.
