Every year, online retailers look forward to the Christmas business, as these last months of the year are the most successful ones for many merchants. Our checklist will help you to prepare your shop for the coming weeks in the best possible way to maximise your sales.

For online retailers, summer tends to be a quiet period - customers are usually thinking about everything else other than spending their time on the Internet. However, September is approaching fast and with it, many seasonal promotions will pop up throughout the last quarter of the year: back-to-school, Halloween and Christmas, for example. So instead of trying hard to maintain your sales and invest all your efforts in summer promotions, benefit from the slow August to look ahead, review your shop and plan for the upcoming seasons. Here are a couple of things you can do to get yourself prepared for the last and most intense shopping quarter of the year:

Apple, Nike, Sony - these are examples of brands that are firmly anchored in the minds of virtually all consumers worldwide. Also, small online shops can work on their branding to remain in the memory of their customers and to convey their own identity.

Because customer needs are always evolving, an online shop is never really finished. That's why ePages Now constantly offers new features and functionality that merchants can use to improve the shop and offer customers more convenience.

The European Court of Justice has recently announced that website operators must actively seek the consent of their visitors for the use of technically non-essential cookies. Starting in early February, an update will be introduced for ePages partners, which will bring changes for all ePages Now shops. Merchants who have entered their own cookie notice text in their shop and wish to maintain it need to take action now.

With the right payment methods you enable your customers to order easily and comfortably in your shop. Learn more in our tutorial video.

ePages Now online shops are constantly receiving new functions that further simplify the administration of the shop and improve the customer's shopping experience. Shop visitors can, for example, use the convenient filter search and merchants will soon be able to edit product images directly in the shop's administration area. In this article, we present some of the most interesting news that have recently been introduced or will be available in the coming weeks.

Dates such as Black Friday or Cyber Monday are now in the mind of everybody. Understanding the significance of these days is imperative in best utilising the pre-holiday period to boost your online sales. What are these dates and how can you prepare for their arrival?

For online merchants, a good search function is essential. When customers visit your shop, the first thing many of them do is enter a search term rather than clicking through categories or following links.

Search engine optimisation (SEO) is the process of improving the visibility of a website or online shop’s ranking in the organic results of a search engine. Charles Mechri from rankingCoach explains the most important elements of SEO to help you getting more traffic from Google and other search engines.