The e-commerce industry changes constantly. However, although trends come and go with each season, there are a few things that must remain the same—especially in apparel photography. In this post, we will identify seven big mistakes that many product photographers make and discuss how to avoid them to create stunning inventory images!
SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.
As a business owner it’s so easy to be pulled in multiple directions and spend time doing things that don’t generate sales or accelerate the growth of your business.
When starting a new project, one of the first steps on your way to success is a well-defined plan. It sounds basic, doesn’t it? But you should not only think about the structure of your business, but also about the people who will buy what you offer.
In this guest article, Anna Buchalova from MonkeyData tells you how to grow the revenue of your online shop by analysing the most important KPIs.
SaaS (Software as a service) or Open Source? Installable or hosted in the cloud? If you have been in the e-commerce world for a while, you are probably familiar with these concepts, but … do you really know what they mean or what their differences are from one another? If, however, you are considering opening an online shop and have not decided yet which system suits you most, knowing the differences between SaaS and Open Source solutions will help you understand what is most convenient for your business idea.
One of the biggest benefits of social media is that it’s free. This is true from a monetary perspective, but often what it doesn’t cost you in money it will cost you in time. What I mean is; if you really want to achieve success on social media with unpaid (organic) content alone, you’ll need to share relevant updates on a regular and consistent basis.
E-mail Marketing may seem a rather intrusive marketing practice, but it is actually considered one of the most effective techniques for increasing your sales. E-mails are sent straight to the customer’s smartphone, tablet or computer, and therefore reach the user directly. In this article, we will look at the different types of e-mails that you can send to your customers in order to create a more special relationship with them.
