Get off to a successful start in ecommerce

New features, tips and inspiration for your online shop

Checklist for more visibility on the net

Just like with brick-and-mortar retail, the requirement for strong sales in ecommerce is that an adequate number of customers find their way to your store and enter it. In this article, Ines Maione from clickworker provides helpful tips for this.

Keeping loyal customers: the “holy grail” of business

According to the “Pareto principle”, 80% of the effects come from 20% of the causes. This can also be the case for ecommerce, where business leaders often find out that 80% of their profits come from 20% of their customers. In order to assure their profitability, these merchants just have to ensure that 20% continue […]

SEO on a budget for your online shop

In this article, Larissa Murillo from MarketGoo offers useful advice on how to optimise your shop for search engines without spending a lot of money.

Delivery of parcels

How delivery and return options affect the decision to buy

This year’s “MetaPack Consumer Research Report” investigated the role played by delivery in ecommerce and what merchants can do to fulfil their customers’ expectations. The report is based on an online survey of 3,589 consumers in the US, the UK, France, Germany, Spain, the Netherlands and Italy.

What’s your Black Friday strategy? Sources of analysis & inspiration

Black Friday, Small Business Saturday, Cyber Monday – the next days will be an extremely busy period in the retail calendar. These days have now become the official kick off to the Christmas shopping season. Last month, we reported on the different measures you can take to prepare your store for the increase in traffic […]

About us page

Building trust in your shop with your “About us” page

In conjunction with detailed product descriptions and high-quality images, an effective “About us” page can provide users with important information as they decide whether to buy from your online shop. This article describes how to create a personal page of this type and thereby gain the confidence of your customers.

SEO linkbuilding

Essential SEO Tips for Shop Owners (Part II)

As we already introduced a few weeks ago, SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.

Product pictures for apparel

Banish these seven bad habits from your apparel photography workflow

The e-commerce industry changes constantly. However, although trends come and go with each season, there are a few things that must remain the same—especially in apparel photography. In this post, we will identify seven big mistakes that many product photographers make and discuss how to avoid them to create stunning inventory images!

Essential SEO Tips for Shop Owners (Part I)

SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.

3 marketing tips to attract more customers

3 tips to focus your marketing efforts and attract more customers

As a business owner it’s so easy to be pulled in multiple directions and spend time doing things that don’t generate sales or accelerate the growth of your business.

Need hosting advice you can trust? Check out HostingAdvice.com

Last month, we had the pleasure of meeting HostingAdvice.com at HostingCon in New Orleans.  The team, based in Florida, have long been regarded as an expert source of buying advice for anyone needing a web hosting or cloud related solution.  Their staff attend product launches and industry expos worldwide in order to bring their audience […]

Monkeydata - Analytics for ePages

Improve your relationships with your customers – turn them into friends!

A trustful and close relationship to the visitors of your online shop can turn them into repeat customers. But wouldn’t it be even better to regard them as friends and treat them as such? Symon Edmonds from MonkeyData gives helpful advice on this topic.

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