Over 400 attendees enjoyed a deep dive into SMB ecommerce at the Commerce Summit in Hamburg. Global experts covered topics including cognitive digital business, micro-services, cross border ecommerce, psychology of pricing, fraud management, AI and machine-learning.
Content marketing strategies for your online shop
/0 Comments/in Marketing /by storeyaThe trend of content marketing is here to stay – and it is also a great opportunity for small and medium sized businesses to get new customers and keep old ones. Katrina from LeadPath took some time to break it down for you to give you a kickstart in content marketing.
Drive sales to your online shop with Facebook advertising
/0 Comments/in Marketing /by thomaskragelundConsidering some advertising to boost your ecommerce revenues? Over 2 billion people worldwide are monthly active on Facebook and 42% of marketers report that Facebook is critical or important to their business. Although having a business page on Facebook and sharing organic content is a must, a little advertising budget is the key to reaching […]
29 ways to get your first sale for your online shop
/0 Comments/in Marketing /by stephanierivierYou have set up your online store, uploaded products and written product descriptions? Congratulations, your website is now open for business! But how to get your first customer, your first sale? We know that the beginnings are not always easy. Therefore we would like to present you a list of marketing ideas that will enable […]
Sex and Shopping: 5 insights for online shop owners
/0 Comments/in Marketing /byLet’s start off by pointing out that the title of this article has 3 words in it: Sex AND Shopping. Although it is tempting to skip it, the “and” is quite an important word for what we are going to talk about today. This article aims at honoring one of our favorite speakers, Graham Jones, […]
The Psychology of Pricing
/0 Comments/in Products /by stodorovaDavid Loschelder is Professor for Business Psychology & Experimental Methods at the Institute of Management and Organizations at the Leuphana University in Lüneburg, Germany. We had the pleasure to have him as a guest during the Commerce Summit in Hamburg and our merchants loved his presentation on the psychology of pricing. Here is a summary […]
The power of mCommerce: How mobile commerce is changing the world
/0 Comments/in Online shop & ecommerce /byTo guide you through the success of your shop, we would like to share with you true expert advice. Stephan Schambach is a serial entrepreneur with a proven track record of creating and growing successful tech companies in the United States and Europe. As mCommerce (mobile commerce) is increasingly popular among SMBs, our merchants welcomed […]
Commerce Summit 2017 reveals the mega-trends and technologies set to make or break SMB retail
/0 Comments/in Online shop & ecommerce /by herbertbuchhornOver 400 attendees enjoyed a deep dive into SMB ecommerce at the Commerce Summit in Hamburg. Global experts covered topics including cognitive digital business, micro-services, cross border ecommerce, psychology of pricing, fraud management, AI and machine-learning.
Google AdWords for online shops: How to create campaigns that convert
/0 Comments/in Marketing /by sgonzalezIn this article, StoreYa CEO Yariv Dror explains what merchants need to know about starting their ad campaigns with Google AdWords.
Personas for online shops: a helpful tool for audience analysis
/0 Comments/in Marketing /by herbertbuchhornExperience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.
Let’s explore: Skrill
/0 Comments/in Payment & Delivery /by Sarah BöhmWhen ‘digital payments’ are mentioned, many people tend to think it means online banking. It is in fact so much more and there is a lot happening with payments services in this fast-moving digital economy.
Help us share your ecommerce success story
/0 Comments/in Online shop & ecommerce /by herbertbuchhornePages is proud to share in the success of many thousands of merchants worldwide. We know the importance of publishing your experiences and advice. As a result, we are looking for case study merchants all over Europe and the USA, to show-case to national media and for use in social media and marketing campaigns.
Optimisation of search and filter functions using crowdsourcing
/0 Comments/in Products /by pmeierIn this guest post Ines Maione from clickworker demonstrates how she can offer her customers an even more effective search function with the help of crowdsourcing.