All online copy has a job to do. That job may be to sell, inform, educate, amuse, or boost SEO. Great copy often manages to multitask, successfully carrying out two or more of these jobs at the same time. Nowhere is this more important than in the product description, where your copy can make the […]
Commerce Summit 2017 reveals the mega-trends and technologies set to make or break SMB retail
/0 Comments/in Online shop & ecommerce /by herbertbuchhornOver 400 attendees enjoyed a deep dive into SMB ecommerce at the Commerce Summit in Hamburg. Global experts covered topics including cognitive digital business, micro-services, cross border ecommerce, psychology of pricing, fraud management, AI and machine-learning.
Google AdWords for online shops: How to create campaigns that convert
/0 Comments/in Marketing /by sgonzalezIn this article, StoreYa CEO Yariv Dror explains what merchants need to know about starting their ad campaigns with Google AdWords.
Personas for online shops: a helpful tool for audience analysis
/0 Comments/in Marketing /by herbertbuchhornExperience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.
Let’s explore: Skrill
/0 Comments/in Payment & Delivery /by Sarah BöhmWhen ‘digital payments’ are mentioned, many people tend to think it means online banking. It is in fact so much more and there is a lot happening with payments services in this fast-moving digital economy.
Help us share your ecommerce success story
/0 Comments/in Online shop & ecommerce /by herbertbuchhornePages is proud to share in the success of many thousands of merchants worldwide. We know the importance of publishing your experiences and advice. As a result, we are looking for case study merchants all over Europe and the USA, to show-case to national media and for use in social media and marketing campaigns.
Optimisation of search and filter functions using crowdsourcing
/0 Comments/in Products /by pmeierIn this guest post Ines Maione from clickworker demonstrates how she can offer her customers an even more effective search function with the help of crowdsourcing.
ePages participates in WorldHostingDays and HostingCon trade shows
/0 Comments/in Online shop & ecommerce /by herbertbuchhornIn recent days, ePages was a prominent exhibitor and speaker at important global events for the hosting and cloud industries. With products and collaborations moving rapidly across the industry, ePages remains at the heart of it.
How to increase sales with a simple search box
/0 Comments/in Shop Design /by inesmaioneThe vast majority of online stores have the same problem; not everyone who visits will buy something. Indeed, 92% of people who visit an online shop have no immediate intention of buying anything. Worse still, of those who choose to buy something and load up their shopping cart, a large number will abandon their intended […]
Commerce Summit 2017 – Call for papers
/0 Comments/in Online shop & ecommerce /by herbertbuchhornThe forthcoming Commerce Summit 2017 in Hamburg, hosted by ePages, is set to be one of the most hotly anticipated ecommerce events in Europe this year. A community of world leading experts across many disciplines will gather together with online retailers large and small, to share the most cutting edge and disruptive trends, techniques, technologies […]
Spicy Goodness: Writing great product descriptions for your online shop, Amazon & Co.
/0 Comments/in Products /by rersgardAll online copy has a job to do. That job may be to sell, inform, educate, amuse, or boost SEO. Great copy often manages to multitask, successfully carrying out two or more of these jobs at the same time. Nowhere is this more important than in the product description, where your copy can make the […]
Internal links: Avoid these mistakes to get a better Google ranking
/0 Comments/in Search engines (SEO) /by ramenrMany merchants are underestimating the relevance of internal links – but these links are one of the most important measures for optimising the ranking of a website on Google and other search engines. In our article, we present you five mistakes that you should avoid to make.
Google My Business for your shop
/0 Comments/in Marketing /by patriciadiazblancoGoogle My Business allows you to present your physical store directly on Google. This has many benefits and can drive new customers to your online shop as well. Larissa Murillo from MarketGoo lets you know in this guest article what you should pay attention to when creating your Google My Business page.