Experience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.

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The free Sales Analytics App by ePages offers you various interesting statistics about your shop’s sales.

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“Who is my target audience?” This question is one that merchants should ideally consider before they even open their online shop. Admittedly, it can be hard to come up with the right answer, particularly to start with. Even so, it remains a worthwhile exercise. You should therefore make time initially to think about your target audience in some detail. In this article, we provide you with further relevant background information and suggest some ways in which you can get to know your target audience better.

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The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

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When ‘digital payments’ are mentioned, many people tend to think it means online banking. It is in fact so much more and there is a lot happening with payments services in this fast-moving digital economy.

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For you as an online merchant, acquiring customers for your shop is one of the most exciting tasks. There are many marketing channels available for directing potential customers to your shop. But which of them are the most promising ones and are worth the effort?

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ePages is proud to share in the success of many thousands of merchants worldwide. We know the importance of publishing your experiences and advice. As a result, we are looking for case study merchants all over Europe and the USA, to show-case to national media and for use in social media and marketing campaigns.

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In this guest post Ines Maione from clickworker demonstrates how she can offer her customers an even more effective search function with the help of crowdsourcing.

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Starting with ePages version 7.4.0 / 6.17.58, a new page type called “Shipping and payment conditions" is available for your shop. We recommend using this page for providing information on shipping and payment.

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The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

continue reading