All online copy has a job to do. That job may be to sell, inform, educate, amuse, or boost SEO. Great copy often manages to multitask, successfully carrying out two or more of these jobs at the same time. Nowhere is this more important than in the product description, where your copy can make the […]
How to increase sales with a simple search box
/0 Comments/in Shop Design /byThe vast majority of online stores have the same problem; not everyone who visits will buy something. Indeed, 92% of people who visit an online shop have no immediate intention of buying anything. Worse still, of those who choose to buy something and load up their shopping cart, a large number will abandon their intended […]
Commerce Summit 2017 – Call for papers
/0 Comments/in Online shop & ecommerce /byThe forthcoming Commerce Summit 2017 in Hamburg, hosted by ePages, is set to be one of the most hotly anticipated ecommerce events in Europe this year. A community of world leading experts across many disciplines will gather together with online retailers large and small, to share the most cutting edge and disruptive trends, techniques, technologies […]
Spicy Goodness: Writing great product descriptions for your online shop, Amazon & Co.
/0 Comments/in Products /byAll online copy has a job to do. That job may be to sell, inform, educate, amuse, or boost SEO. Great copy often manages to multitask, successfully carrying out two or more of these jobs at the same time. Nowhere is this more important than in the product description, where your copy can make the […]
Internal links: Avoid these mistakes to get a better Google ranking
/0 Comments/in Search engines (SEO) /byMany merchants are underestimating the relevance of internal links – but these links are one of the most important measures for optimising the ranking of a website on Google and other search engines. In our article, we present you five mistakes that you should avoid to make.
Google My Business for your shop
/0 Comments/in Marketing /byGoogle My Business allows you to present your physical store directly on Google. This has many benefits and can drive new customers to your online shop as well. Larissa Murillo from MarketGoo lets you know in this guest article what you should pay attention to when creating your Google My Business page.
How online merchants can inspire their customers
/0 Comments/in Marketing /byInternet psychologist Graham Jones gives valuable insights on how to inspire your visitors and understand your audience.
4 ways selling ideas will earn you more than just selling products
/0 Comments/in Marketing /byEver wondered why some companies are worth so much and others so little when on the surface they all sell the same things? Well, it’s because some simply sell products and others package their products in meaning; they sell a lifestyle, an experience or a philosophy.
Checklist for more visibility on the net
/0 Comments/in Online shop & ecommerce /byJust like with brick-and-mortar retail, the requirement for strong sales in ecommerce is that an adequate number of customers find their way to your store and enter it. In this article, Ines Maione from clickworker provides helpful tips for this.
Keeping loyal customers: the “holy grail” of business
/0 Comments/in Marketing /byAccording to the “Pareto principle”, 80% of the effects come from 20% of the causes. This can also be the case for ecommerce, where business leaders often find out that 80% of their profits come from 20% of their customers. In order to assure their profitability, these merchants just have to ensure that 20% continue […]
SEO on a budget for your online shop
/0 Comments/in Search engines (SEO) /byIn this article, Larissa Murillo from MarketGoo offers useful advice on how to optimise your shop for search engines without spending a lot of money.
How delivery and return options affect the decision to buy
/0 Comments/in Online shop & ecommerce /by Friederike BeinsThis year’s “MetaPack Consumer Research Report” investigated the role played by delivery in ecommerce and what merchants can do to fulfil their customers’ expectations. The report is based on an online survey of 3,589 consumers in the US, the UK, France, Germany, Spain, the Netherlands and Italy.
What’s your Black Friday strategy? Sources of analysis & inspiration
/0 Comments/in Marketing /byBlack Friday, Small Business Saturday, Cyber Monday – the next days will be an extremely busy period in the retail calendar. These days have now become the official kick off to the Christmas shopping season. Last month, we reported on the different measures you can take to prepare your store for the increase in traffic […]