Entries by Sarah Böhm

5 success factors for Black Friday and Cyber Monday 2022

presents as early as late summer? Around the holidays, two days are most popular for shoppers to buy their Christmas presents: Black Friday and Cyber Monday or BFCM. They are known among customers for offering the best deals on these days. As a merchant, these days offer you great sales potential. However, thousands of online […]

How to create your online payment portfolio with Mollie

Besides the products you offer, the payment portfolio is an important success factor in ecommerce. If customers don’t find their preferred payment method, they are more likely to cancel the purchase. In this blog article, learn more about smooth checkout processes and other key factors for generating higher revenue whilst saving time and effort through […]

Boost your SEO with these ranking factors for 2022 and beyond

Search engine optimisation (SEO) is an important discipline in digital marketing to adapt your online shop for search engines. This is the basis for a good ranking, high impressions of your pages and a growing clientele. However, this is not done with the basic settings, because Google and other search engines regularly adjust their criteria […]

Facebook pixel: How to use the free online marketing tool for your ePages Now online shop

You can now easily activate the Facebook pixel in your online shop. This marketing tool allows you to extensively monitor the activities that take place in your online shop and create precise social media campaigns by narrowing down target groups. In this article, we show you how to integrate the pixel in ePages Now and […]

Google’s mobile-first indexation: What merchants should know

Google has already announced several times that they will switch their index to “mobile-first” or even “mobile-only”. This means that only content  easily visible on mobile devices will be indexed, I.e. be prioritised in the search results. The background to this is that more than half of all search queries now come from mobile devices, […]