presents as early as late summer? Around the holidays, two days are most popular for shoppers to buy their Christmas presents: Black Friday and Cyber Monday or BFCM. They are known among customers for offering the best deals on these days. As a merchant, these days offer you great sales potential. However, thousands of online […]
About Sarah Böhm
Als Content Manager bei ePages ist Sarah für redaktionelle Inhalte und Videocontent zuständig. Im ePages-Blog stellt sie Onlinehändlern Marketingtipps, rechtliche Updates und Infos zur ePages-Software zur Verfügung, um ihnen den Einstieg in den E-Commerce zu erleichtern.
Entries by Sarah Böhm
Besides the products you offer, the payment portfolio is an important success factor in ecommerce. If customers don’t find their preferred payment method, they are more likely to cancel the purchase. In this blog article, learn more about smooth checkout processes and other key factors for generating higher revenue whilst saving time and effort through […]
Search engine optimisation (SEO) is an important discipline in digital marketing to adapt your online shop for search engines. This is the basis for a good ranking, high impressions of your pages and a growing clientele. However, this is not done with the basic settings, because Google and other search engines regularly adjust their criteria […]
Together with his wife, Siegfried Nicklaus has been selling Mediterranean delicatessen and gift articles in the German store “Fass’l von Passau” (the barrel of Passau) since 1995. The shop in the heart of Passau invites customers to taste test with all senses. Not only vinegars and oils, but also a selection of high-quality liquor is […]
New rules for energy labels that have come into force in March 2021 affect products such as household appliances for which an energy efficiency class must be declared. The introduction of the new labels has been taking place gradually since then. Read below to find out which products are affected by the changes and how you […]
Did you know that the right use of colours can have a positive impact on your sales? The main reason behind this are psychological patterns associated with colours that you can benefit from. Our design experts will give you valuable tips on the right combination of colours and show you how to use them for […]
As of the 1st of July, 2021, a VAT reform for EU-wide online trade will come into force. In this article, you will find out about all the important changes that will affect you as a merchant and how to correctly tax goods in your ePages online shop.
You can now easily activate the Facebook pixel in your online shop. This marketing tool allows you to extensively monitor the activities that take place in your online shop and create precise social media campaigns by narrowing down target groups. In this article, we show you how to integrate the pixel in ePages Now and […]
ePages Now comes with many new features. One area that has been revised and made more user-friendly is the new, intuitive drag and drop editor. Using the editor, you can choose from one of the many new design templates and flexible content elements. In this article, we will introduce to you some of the features […]
Google has already announced several times that they will switch their index to “mobile-first” or even “mobile-only”. This means that only content easily visible on mobile devices will be indexed, I.e. be prioritised in the search results. The background to this is that more than half of all search queries now come from mobile devices, […]
Who are you and what do you do? My name is Emmanuel Aubague, I am a sommelier-cum-chef and manager of “La Cave de Mareil“. It’s a physical shop in Mareil-sur-Mauldre, France, not far from the city of Versailles.
Even though Brexit has been in place since February 2020, a trade agreement did not come into force until January 2021. To what extent ecommerce is affected by Brexit and what you should consider as a merchant are covered in this article. It is specifically intended for online merchants selling out from or into the […]