For online retailers, summer tends to be a quiet period - customers are usually thinking about everything else other than spending their time on the Internet. However, September is approaching fast and with it, many seasonal promotions will pop up throughout the last quarter of the year: back-to-school, Halloween and Christmas, for example. So instead of trying hard to maintain your sales and invest all your efforts in summer promotions, benefit from the slow August to look ahead, review your shop and plan for the upcoming seasons. Here are a couple of things you can do to get yourself prepared for the last and most intense shopping quarter of the year:
Apple, Nike, Sony - these are examples of brands that are firmly anchored in the minds of virtually all consumers worldwide. Also, small online shops can work on their branding to remain in the memory of their customers and to convey their own identity.
With ePages, creating a shop is easy and requires no previous technical knowledge. However, the many options present merchants with the question of which steps should be completed before the shop is opened. ePages offers many features such as the connection of product portals, the creation of coupons or the use of apps to increase sales, but these are not mandatory. We have therefore compiled all the necessary steps in this checklist - from the selection of the design theme to product creation and the final shop test.
The European Court of Justice has recently announced that website operators must actively seek the consent of their visitors for the use of technically non-essential cookies. Starting in early February, an update will be introduced for ePages partners, which will bring changes for all ePages Now shops. Merchants who have entered their own cookie notice text in their shop and wish to maintain it need to take action now.
With the right payment methods you enable your customers to order easily and comfortably in your shop. Learn more in our tutorial video.
Dates such as Black Friday or Cyber Monday are now in the mind of everybody. Understanding the significance of these days is imperative in best utilising the pre-holiday period to boost your online sales. What are these dates and how can you prepare for their arrival?
When setting up the delivery methods in their shop, online merchants have many possibilities. They determine shipping costs, select appropriate delivery methods and inform customers about the available options. We guide shop owners through these steps in our video tutorial.
For online merchants, a good search function is essential. When customers visit your shop, the first thing many of them do is enter a search term rather than clicking through categories or following links.
New regulations of the EU directive PDS2 are scheduled to come into force that will introduce permanent changes to online shopping. The regulation will start enforcing multi-factor authentication. That means, instead of only entering for instance a password when buying in an online shop, customers will often have to authenticate themselves in another way – for example via SMS.
Have you ever experienced the sense of regret or guilt after having made a purchase? In psychology, this phenomenon is called buyer's remorse. Since this feeling may trigger your customers to send back the goods they’ve purchased from you, it can have a direct impact on your revenues. In our interview, web psychologist Graham Jones explains how buyer's remorse develops and which measures shop owners can take to reduce it.