Apple, Nike, Sony - these are examples of brands that are firmly anchored in the minds of virtually all consumers worldwide. Also, small online shops can work on their branding to remain in the memory of their customers and to convey their own identity.
Dates such as Black Friday or Cyber Monday are now in the mind of everybody. Understanding the significance of these days is imperative in best utilising the pre-holiday period to boost your online sales. What are these dates and how can you prepare for their arrival?
When setting up the delivery methods in their shop, online merchants have many possibilities. They determine shipping costs, select appropriate delivery methods and inform customers about the available options. We guide shop owners through these steps in our video tutorial.
For online merchants, a good search function is essential. When customers visit your shop, the first thing many of them do is enter a search term rather than clicking through categories or following links.
New regulations of the EU directive PDS2 are scheduled to come into force that will introduce permanent changes to online shopping. The regulation will start enforcing multi-factor authentication. That means, instead of only entering for instance a password when buying in an online shop, customers will often have to authenticate themselves in another way – for example via SMS.
Have you ever experienced the sense of regret or guilt after having made a purchase? In psychology, this phenomenon is called buyer's remorse. Since this feeling may trigger your customers to send back the goods they’ve purchased from you, it can have a direct impact on your revenues. In our interview, web psychologist Graham Jones explains how buyer's remorse develops and which measures shop owners can take to reduce it.
Google Ads is one of the most well-known advertising platforms internationally. With this, you can place your ads directly within the Google search results. The Clever Google Ads & Shopping app for ePages Now allows you to hit the ground running quickly.
In the ePages App Store merchants can find a wide variety of apps that cater to different needs. By installing an app, merchants can extend the functionality of their shop with useful features that give them new possibilities to increase their revenues. In this article, we feature 5 of the best apps available for ePages Now.
You’d like to increase your sales, get closer to your customers and get a better understanding of their behavior? Then the Smartsupp app for your ePages shop will help you. We are happy to announce that it is available in the App Store for ePages Now. Check out below what the app can do for you.
With around 1 billion monthly active users, Instagram offers online merchants a great opportunity to leverage the platform for marketing purposes. One of the biggest benefits of this social network is that you can get great results with little effort and without investing any money.