In the ever-evolving landscape of digital marketing, email marketing remains an essential cornerstone of customer loyalty. Few other channels offer such a direct line to your customers. Used correctly, it can strengthen customer relationships and increase your sales in the long term.
Imagine running a brick-and-mortar shop with no sales assistants. Customers walk in, browse your products, and have questions, yet there’s no one around to answer them. Some may find what they’re looking for, but others leave frustrated and never return.
The countdown is on! In just a few weeks, the busiest shopping season of the year begins — starting with Black Friday on Friday, 28 November. Now is the perfect time to prepare your online shop with the right features and marketing ideas.
There is hardly another term that has shaped digital commerce in recent years as much as artificial intelligence (AI). While tools such as ChatGPT are on everyone’s lips, the question arises: how extensively is AI really used in ecommerce?
In the digital shopping world, product reviews play a crucial role. They’re not just a powerful trust signal for potential customers but also directly influence purchasing decisions and your online store’s visibility. Studies show that most shoppers read reviews before making a purchase—and that stores with authentic customer feedback experience higher conversion rates and stronger customer loyalty.
In today’s digital marketplace, standing out isn’t just beneficial—it’s essential. Product reviews are a cornerstone of ecommerce success, enhancing customer trust and driving conversions. RateCompass, compatible with ePages Now, provides ecommerce merchants with an efficient review solution to build credibility, engage customers, and increase sales. Read more
In our latest release video, we showcase the exciting new features introduced to ePages Now shops over the past months. Highlights include AI-generated product descriptions, product reviews with the RateCompass app, and several enhancements to the editor. Plus, get a sneak peek at upcoming features that will soon be available for your shop. Watch the video and get inspired!
Regardless of whether your company is new or has been in business for years: Apps can help shop owners not only implement more personalised sales strategies, but also reduce their daily workload. In this article, we introduce you to new and improved apps for ePages shops in the areas of product reviews, support and marketing.
Please note that the availability of apps may vary depending on your online shop provider and product package. Contact your provider for more information.
Did you know that one in five Germans starts thinking about Christmas presents as early as late summer? Around the holidays, two days in particular are dominated by the desire to buy: Black Friday and Cyber Monday, or BFCM for short. Consumers know that these days offer the best deals. As a retailer, these days offer great sales potential. However, thousands of online stores compete for the attention of potential customers with voucher codes, discounts and other individual promotions. With the growing importance of Artificial Intelligence (AI) and advanced integrations in the ePages Now shop system, merchants now have the opportunity to prepare for these days. What does BFCM mean and what tools can you use to best encourage your customers to buy and inspire them to find the right gift ideas? In this article you will find 5 tips.
Digitization is advancing in leaps and bounds, incorporating more aspects of everyday life. The use of artificial intelligence (AI) in e-commerce is particularly undeniable. But fear not, even small online retailers can benefit from AI technology. We present seven free AI tools that can assist you with content creation and optimization.
For online retailers in any industry, it is vital to continuously analyse the success of your online shop. An important part of this is tracking and analysing user behaviour. Google Analytics, a popular analysis tool, can provide you with valuable insights. In this blog post, we’ll look at the differences between the old version, Google Universal Analytics, and the new version, Google Analytics 4. According to Google, Universal Analytics will no longer receive data from 1 July 2023. Learn what steps you should take to successfully transition to the new version, Google Analytics 4, and secure your tracking.
How can smaller businesses build a sustainable online marketing strategy with almost no prior knowledge? Depot2U launched as an online business in 2017. We had the chance to interview Harry Woodman from Depot2U to talk about success factors of their online store and online marketing insights on AI-driven tools for merchants who are just starting to sell online. Read more