Many small and medium businesses owners (SMBs) fear tackling the beast that is known as online marketing as they feel they do not have adequate experience or know-how to do it properly. In order to convince you that online marketing is not only essential to your online business’ success but also that it can be easy to do, here are our 5 main reasons we believe online marketing is worth a second look.
Getting links to your website is one of the main ways to improve the ranking of your website in search engines, and get more people visiting your website. There are a number of ways you can do this, but one thing you must not do is buy links to your website.
The European Commission proposed a package of measures today to allow consumers and companies to buy and sell products and/or services online more easily across the EU. The main three measures are: tackling geo-blocking, making cross-border parcel delivery more affordable and promoting customer trust through better protection and enforcement.
There’s a distance to shopping online that’s difficult to get around. Customers can’t hold the products and judge feel, fit, and style as simply as they can in a brick-and-mortar store. Your job as an e-commerce store owner is to reduce that distance.
This article from Lars Tinnefeld, e-mail marketing expert at Trusted Shops, provides you with an overview of the most important KPIs for your newsletters and how to measure them.
The e-commerce market is highly competitive. What should merchants consider if they are to beat their competition?
The team from e-Translation Agency by Milega presents this guide to translating your online shop.
With our apps you can boost the success and revenue of your online shop. We present you 5 of the most helpful apps.
Online consumer behaviour is something every business website owner would love to predict. After all, if you could predict how your customers would behave you could produce exactly the right kind of website and be sure of guaranteed success. Sadly, it’s not that easy. Indeed, it is not as easy as it is in the “real world” of retail, for instance.
The importance of product images to eCommerce is nearly impossible to overstate. Online shopping is a visual experience, and your customer will equate the quality of your imagery with the quality of your product. In this guest article, Thomas Kragelund from Pixelz explains how to setup your artificial lighting for shooting beautiful product pictures.
For many merchants, the Christmas time stays the most profitable period of the year. But what about Easter? In our article you can learn how to increase your revenue during the time before the holidays.
