The best category structure for your shop

by Kristof Maletzke, 25.06.16

If you sell a lot of different products in your online shop, coming up with a good category structure can be a challenge. With our tips, you can easily find a structure which is perfect for your shop.

Categories are a subject merchants should put a lot of thought in. A good structuring of categories can make your life (and that of your customers!) much easier. Products can be organised conveniently and navigating through your shop becomes more intuitive.

To assist you with finding the perfect structure, we recorded a webinar on this topic. André Podeyn from ePages guides you in 45 minutes through all the steps: from determining categories to implementing them in your shop. He also explains how you can add products to categories.

These are the topics which are covered in the video:


  • Site structure
  • Examples from existing online shops
  • Variety of categories
  • Creating a category – page preview
  • Creating a subcategory – datasheet view
  • Categories and your navigation


  • Product detail page
  • Variety of products
  • Creating a product

About the author

was Communications Manager at ePages.

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