Posts

SaaS or Open Source? Discover the differences between the two main e-commerce solutions

SaaS (Software as a service) or Open Source? Installable or hosted in the cloud? If you have been in the e-commerce world for a while, you are probably familiar with these concepts, but … do you really know what they mean or what their differences are from one another? If, however, you are considering opening an online shop and have not decided yet which system suits you most, knowing the differences between SaaS and Open Source solutions will help you understand what is most convenient for your business idea.

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Grow Your Business with Contact Management Solutions

If you are a merchant and business owner, no doubt you spend hours every day thinking of ways to grow your business. You constantly review production and supply chain standards, marketing strategies, sales goals, and a myriad of other things that combine to make your business more profitable. However, in the category of marketing and sales, are you taking advantage of every available tool to help you reach your goals? In this guest article, Frank Bunte from Act! explains how you can grow your business.

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Use a SaaS CRM to Create an Effective E-Mail Marketing Strategy

Are you incorporating an effective e-mail strategy into your marketing plan? According research gathered by the Chief Marketing Officer Council Worldwide, e-mail marketing was the most effective digital marketing channel for customer retention in 2014. In this guest article, Frank Bunte from Act! gives tips on how to engage your customers via email.

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