Email marketing is still going strong. In this guest article, our app partner CleverReach provides you with great tips that you can use to boost the success of your newsletters.
This article from Lars Tinnefeld, e-mail marketing expert at Trusted Shops, provides you with an overview of the most important KPIs for your newsletters and how to measure them.
With 9 practical tips, Lars Tinnefeld, e-mail marketing manager at Trusted Shops, explains how online retailers can properly organise their e-mail marketing and tap its full potential.
If you are a merchant and business owner, no doubt you spend hours every day thinking of ways to grow your business. You constantly review production and supply chain standards, marketing strategies, sales goals, and a myriad of other things that combine to make your business more profitable. However, in the category of marketing and sales, are you taking advantage of every available tool to help you reach your goals? In this guest article, Frank Bunte from Act! explains how you can grow your business.
Are you incorporating an effective e-mail strategy into your marketing plan? According research gathered by the Chief Marketing Officer Council Worldwide, e-mail marketing was the most effective digital marketing channel for customer retention in 2014. In this guest article, Frank Bunte from Act! gives tips on how to engage your customers via email.
Today we are proud to present the new ePages Newsletter. Everything you need to keep you up to date with what is happening at ePages and in the e-commerce industry. Keep reading to find out more…
The ePages shop system provides you with a comprehensive newsletter tool that you can use to keep your customers up to date about your newest products, special sales and more. After you've considered the general framework of your newsletter, as described in the previous article, it's now time to create the newsletter campaign for your shop. Read more
Newsletters have an opening rate of up to 40 percent. That makes them a cornerstone of every marketing mix. But before you send out your first newsletter, it's worth taking the time to consider the subject line and the sender e-mail address. Because with just a little optimisation, you can increase your opening rate even more.
Newsletters are an essential part of customer communication. They are simple to create and cost-effective to deliver. They allow you to let existing customers and interested parties know about the latest news, offers and changes in and around your shop. But in order for newsletter campaigns to also be successful, merchants should be sure to do the necessary planning up front. The ePages blog will show you what to keep in mind. Read more
Bring it to your customers’ attention that they can subscribe to your newsletter. After all, regularly addressing them via e-mail is undoubtedly one of your most effective marketing tools. Read more
Newsletters are an excellent opportunity to notify your customers about new developments, create incentives and to make clear: “There is always something happening here”! Inform recipients of new products and services; send coupon codes; announce special offers – there are lots of reasons to utilize your newsletter as your shop’s or your website’s mouthpiece.
