Tag archive for: SEO
Google has already announced several times that they will switch their index to "mobile-first" or even "mobile-only". This means that only content easily visible on mobile devices will be indexed, I.e. be prioritised in the search results. The background to this is that more than half of all search queries now come from mobile devices, predominantly smartphones. A classic desktop view cannot be displayed well on smartphones and would therefore appear far down in the index or not at all. As a result, websites may not only lose visitors using smartphones, but possibly desktop users as well. This change by Google could come into effect as early as April 2021. In this article, we explain how Google proceeds with indexing and why merchants are best prepared for that switch with ePages Now.
Search engine optimisation (SEO) is the process of improving the visibility of a website or online shop’s ranking in the organic results of a search engine. Charles Mechri from rankingCoach explains the most important elements of SEO to help you getting more traffic from Google and other search engines.
Google Ads is one of the most well-known advertising platforms internationally. With this, you can place your ads directly within the Google search results. The Clever Google Ads & Shopping app for ePages Now allows you to hit the ground running quickly.
SEO in 2018 involves a large number of contributing factors. It is no longer acceptable to simply stuff your website with keywords and expect it to be highly ranked on Google, Bing, or Yahoo.
Many merchants are underestimating the relevance of internal links – but these links are one of the most important measures for optimising the ranking of a website on Google and other search engines. In our article, we present you five mistakes that you should avoid to make.
Just like with brick-and-mortar retail, the requirement for strong sales in ecommerce is that an adequate number of customers find their way to your store and enter it. In this article, Ines Maione from clickworker provides helpful tips for this.
In this article, Larissa Murillo from MarketGoo offers useful advice on how to optimise your shop for search engines without spending a lot of money.
As we already introduced a few weeks ago, SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.
Knowing your competitors is not only a matter of inspiration for your business. Whether you are starting a new venture or simply reviewing your current online shop, checking on your competitors is a must. A quick search into your competitors, who they are and what their strengths and weaknesses are will help you having a better understanding of your market, as well as of your product proposition and profit. In this article we will give you some tips and tools on how to research and gather data from your competition, while developing market intelligence for your online business.
SEO is an essential part of attracting traffic at the first stage of a buyer’s journey. It targets new people who are completely unfamiliar with your product or service and gives them a chance to get to know your brand.