Audrey is a bookbinder who sells hand-printed paper, notebooks, jewellery and handicrafts. For a long time, she knew that her niche products would be very successful on the Internet, but she didn’t know where to start. Audrey opened her boutique Les Carnets d’Audrey, in the Gracia district of Barcelona, and then launched her online store […]
Cleverpush: Push notifications for online shops
/0 Comments/in Marketing /by Jan StubenrauchFor many online merchants, the main focus is on attracting new customers to their shop. Just as important, however, is getting visitors to come back. This is where the Cleverpush app comes in, making it easy to send push notifications.
The 6 key elements of a good SEO strategy
/0 Comments/in Search engines (SEO) /bySearch engine optimisation (SEO) is the process of improving the visibility of a website or online shop’s ranking in the organic results of a search engine. Charles Mechri from rankingCoach explains the most important elements of SEO to help you getting more traffic from Google and other search engines.
Upcoming features of ePages Now
/0 Comments/in Online shop & ecommerce /byOur development teams are constantly working on improving your shop and its management. In this article we will give you an overview about the upcoming changes that ePages Now merchants can expect in the coming months. These include bigger features as well as improvements that will make your life as an online merchant easier.
Marketing Psychology: 3 purchasing incentives to boost your sales
/0 Comments/in Marketing /byWhy do customers buy? Is the attractiveness of an offer the only trigger for a positive buying decision? Are there further triggers that make customers hit the call-to-action button? Are there perhaps even certain motives, feelings or rules behind it? And if so, what are the psychological conversion boosters?
Online shop design: Do it yourself or have it done?
/0 Comments/in Shop Design /by Sarah BöhmThe abbreviations DIY, DIWM and DIFM are often mentioned when talking about running an online shop and working on optimising a shop design. Find out below what these abbreviations actually mean and which design approach is exactly the right one for your own shop.
Video: Creator Mireia launches her online shop
/0 Comments/in Merchant stories /byMireia is a designer of ready-to-wear dresses and accessories for women. Her style and creations resemble her unique character. From the creation of her products to the sale in store, Mireia takes care of everything! Selling online was her dream, but how does one find the time? Discover the story of a designer who chose […]
Video: A good start in ecommerce after a professional transition
/0 Comments/in Merchant stories /byThere is no standard way to become an e-merchant! Martí proves it today: after working in an electronics factory for 23 years, he decides to bet on his own project. Owner of the shop Mochilas 13 in Barcelona, Martí is now dedicated to the resale of bags and accessories of contemporary brands. Discover the career […]
Video: Meet ePages merchant Audrey from Barcelona
/0 Comments/in Merchant stories /byAudrey is a bookbinder who sells hand-printed paper, notebooks, jewellery and handicrafts. For a long time, she knew that her niche products would be very successful on the Internet, but she didn’t know where to start. Audrey opened her boutique Les Carnets d’Audrey, in the Gracia district of Barcelona, and then launched her online store […]
Meet consumer demands with a new way to pay online
/0 Comments/in Payment & Delivery /byOne area of ecommerce that is currently undergoing rapid transformation is financial technology and specifically the world of online payments. In this guest article from our partner Skrill you can find out more about that.
Your way to the perfect newsletter subject line
/0 Comments/in Marketing /by Mareike Juds (CleverReach)Email marketing is still going strong. In this guest article, our app partner CleverReach provides you with great tips that you can use to boost the success of your newsletters.
Content marketing strategies for your online shop
/0 Comments/in Marketing /byThe trend of content marketing is here to stay – and it is also a great opportunity for small and medium sized businesses to get new customers and keep old ones. Katrina from LeadPath took some time to break it down for you to give you a kickstart in content marketing.
Drive sales to your online shop with Facebook advertising
/0 Comments/in Marketing /byConsidering some advertising to boost your ecommerce revenues? Over 2 billion people worldwide are monthly active on Facebook and 42% of marketers report that Facebook is critical or important to their business. Although having a business page on Facebook and sharing organic content is a must, a little advertising budget is the key to reaching […]