Cross-selling: Your road to increased sales

by Kristof Maletzke, 02.07.18

Cross-selling is a simple way of increasing profits. The idea behind it is straightforward: when visitors to your shop view a product, they are also shown other articles that are related to it. These can be complementary or alternative products specified by you.

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Video: Meet ePages merchant Audrey from Barcelona

by Mélissa Rouet, 29.06.18

Audrey is a bookbinder who sells hand-printed paper, notebooks, jewellery and handicrafts. For a long time, she knew that her niche products would be very successful on the Internet, but she didn't know where to start. Audrey opened her boutique Les Carnets d'Audrey, in the Gracia district of Barcelona, and then launched her online store to showcase her specialized products. Discover the fascinating story of an artist who has chosen ePages to launch herself into e-commerce.

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The GDPR: what ePages merchants need to know

by Kristof Maletzke, 23.05.18

This article is also available in German, French, Spanish and Italian (as a PDF).   On 25 May 2018, the European Union’s new General Data Protection Regulation (GDPR) will come into effect. It specifies topics and actions that organisations need to consider regarding data protection. Online retailers are also affected by the changes and need to take active steps to comply with the new provisions.

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Meet consumer demands with a new way to pay online

by Olga Fahrieva, 03.05.18

E-commerce and online selling is becoming more competitive every day. With new entrants, market disruptions and consumers spread across multiple locations, it is getting harder to stay relevant and meet audience demand. One area undergoing rapid transformation is financial technology and specifically the world of online payments.

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Creating a favicon for your online shop

by Kristof Maletzke, 12.04.18

Have a look at the tab bar of your browser. For this page you can see a red ePages “e” displayed there. An image like that is called favicon. In our article we explain you how you can easily use your own favicon for your shop and show some nice examples.

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Your way to the perfect newsletter subject line

by Mareike Juds (CleverReach), 27.03.18

Email marketing is still going strong. In this guest article, our app partner CleverReach provides you with great tips that you can use to boost the success of your newsletters.

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Content marketing strategies for your online shop

by Katrina Manning, 02.03.18

The trend of content marketing is here to stay - and it is also a great opportunity for small and medium sized businesses to get new customers and keep old ones. Katrina from LeadPath took some time to break it down for you to give you a kickstart in content marketing.

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Drive sales to your online shop with Facebook advertising

by Giorgia Cannizzaro, 01.03.18

Considering some advertising to boost your ecommerce revenues? Over 2 billion people worldwide are monthly active on Facebook and 42% of marketers report that Facebook is critical or important to their business. Although having a business page on Facebook and sharing organic content is a must, a little advertising budget is the key to reaching a much wider audience. Here is an introduction to Facebook ads for driving traffic and sales to your online shop.

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29 ways to get your first sale for your online shop

by Laura Suzanne, 22.02.18

You have set up your online store, uploaded products and written product descriptions? Congratulations, your website is now open for business! But how to get your first customer, your first sale? We know that the beginnings are not always easy. Therefore we would like to present you a list of marketing ideas that will enable you to make your store known online and offline.

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Link tips for online merchants (January 2018)

by Kristof Maletzke, 31.01.18

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

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