Whitepaper: How customer reviews can boost an online business

Customer Reviews have become an integral part of a successful online shop. They can directly lead to higher revenues as they show visitors that the shop is safe, reliable and customer friendly. A research study by Nielsen shows that 70% of online shoppers trust the reviews of other customers. However, many merchants still ask themselves, what is the best way to collect these reviews.

Our partner, Trusted Shops, has compiled a list of tips on how you can increase the number of customer reviews you have. The complete list with 7 tips is part of the whitepaper “The Value of Customer Reviews – why you should embrace customer feedback” and can be downloaded here.

4 Tips on collecting better reviews

1. During the order process
   As soon as they have placed an order, you can ask your customers to leave a review directly from your shop. The request is placed in a prominent position, and once completed, the review is immediately available for all to see.
2. In your customer login area
   Your customer has logged in, and the order is on its way. This is the perfect time to ask them to leave a review on the product and/or your service – the process has obviously been problem free so far, and the excitement for their ordered goods is high.
3. In the order confirmation email
   Your customer has trusted you and made a purchase in your shop. Allow your customer the ability to share their experience with other shoppers, and in an email to them include a link to your login area where they can leave a review.
4. In a follow up email
   Several days have passed since sending your customer their goods. Now is a great time to send a follow-up email checking to ensure everything worked well, and inviting them to review if they haven’t done so already.

About Trusted Shops

More than 20,000 online retailers are already using Trusted Shops to easily collect, show and manage real customer reviews. Join them today – for free!

Collect up to 1000 reviews completely free of charge, with no limitations. Just create a free account and start collecting reviews within minutes.