Tag archive for: Products



Showing your products in an appealing way is one of the main factors for selling successfully. In most cases your shop’s visitors would like to have a look at the product before they end up buying it. The simplest solution for this is to add several high-quality product images to your shop. If you would like to unleash the full potential of showcasing products, you should consider using product videos as well. In this article we show you why product videos are effective and how you can utilise this strategy to increase your revenue.
David Loschelder is Professor for Business Psychology & Experimental Methods at the Institute of Management and Organizations at the Leuphana University in Lüneburg, Germany. We had the pleasure to have him as a guest during the Commerce Summit in Hamburg and our merchants loved his presentation on the psychology of pricing. Here is a summary of the best insights on price perception and great tips for improving your pricing strategy. Bonus: Learn how to make an extra 1,24€ for every product in your online store!
All online copy has a job to do. That job may be to sell, inform, educate, amuse, or boost SEO. Great copy often manages to multitask, successfully carrying out two or more of these jobs at the same time. Nowhere is this more important than in the product description, where your copy can make the difference between soaring sales or the sound of silence. Derek McKenzie from greatcontent shows you what works and why.
With the product comparison feature of your shop, you can make it a lot easier for your customers to find the right product.
If you sell a lot of different products in your online shop, coming up with a good category structure can be a challenge. With our tips, you can easily find a structure which is perfect for your shop.
While it’s quick and easy to set up your online shop, do you actually know what you want to sell in it? In the first part of our new series on “Selling online made easy”, we’ll help you find the perfect product to sell.
Up-selling and cross-selling are the hook to present customers complementary or alternative products to what they are currently interested in. The cross-selling or upselling function works as a traditional and well-trained sales assistant: its goal is to suggest products or recommend similar items that complement the article already chosen by the customer.
The do-it-yourself trend continues and you too can profit from it in your shop. Customisable products enable your customers to adapt products themselves and create anything from T-shirts to mugs with their own designs.
If you want to increase the basket of your customers, cross-selling is the most effective way to achieve that. Many successful online – and offline – players have been using cross-selling for many years and know how to get the most out of it.
Do you photograph products yourself? A fair bit of work, but well worth the effort. Get the most out of it with professional images. Here are a few tips.