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Zettle by PayPal: How to easily connect your online and offline business

Have you already thought about offering your products and services offline? There are many ways to expand your local business to get in personal contact with customers and offer a live shopping experience. Through services such as events or advice sessions, you benefit not only from direct feedback, but also from an opportunity to sell your products on the spot. In support of doing business through local presence, a point-of-sale (POS) solution is needed to accept payments offline and without manual effort. Zettle by PayPal offers many ways to sell goods and accept offline payments and synchronise stock with your online business. In this article, we will explain how our Zettle integration can save you time optimising offline and online sales.

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New features for your ePages Now shop

Have you already discovered the newest features that were introduced to your ePages Now shop in the past weeks? Not only new design options are waiting for you, but the organisation of customer and order data can now also be further customised. In this blog article, we will show you how you can use these functionalities to meet the needs of your business.

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The Psychology of Pricing

David Loschelder is Professor for Business Psychology & Experimental Methods at the Institute of Management and Organizations at the Leuphana University in Lüneburg, Germany. We had the pleasure to have him as a guest during the Commerce Summit in Hamburg and our merchants loved his presentation on the psychology of pricing. Here is a summary of the best insights on price perception and great tips for improving your pricing strategy. Bonus: Learn how to make an extra 1,24€ for every product in your online store!

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Spicy Goodness: Writing great product descriptions for your online shop, Amazon & Co.

All online copy has a job to do. That job may be to sell, inform, educate, amuse, or boost SEO. Great copy often manages to multitask, successfully carrying out two or more of these jobs at the same time. Nowhere is this more important than in the product description, where your copy can make the difference between soaring sales or the sound of silence. Derek McKenzie from greatcontent shows you what works and why. Read more

Increase your revenue with up-selling and cross-selling

Up-selling and cross-selling are the hook to present customers complementary or alternative products to what they are currently interested in. The cross-selling or upselling function works as a traditional and well-trained sales assistant: its goal is to suggest products or recommend similar items that complement the article already chosen by the customer.

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6 effective cross-selling strategies

If you want to increase the basket value of your customers, cross-selling is the most effective way to achieve that. Many successful online – and offline – players have been using cross-selling for many years and know how to get the most out of it. Read more

Product photos: Avoiding common mistakes

Do you photograph products yourself? A fair bit of work, but well worth the effort. Get the most out of it with professional images. Here are a few tips.

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The perfect product page

To buy or not to buy? Your customers mostly ask this question on your shop’s product pages. We will explain how you can prompt your customers to buy through the use of attractively designed product pages. Read more

Cross-Sell to Increase Revenues

If a potential customer is in the mood to buy, then your biggest challenge as a shop operator has already been eliminated. Because the customer trusts you and your shop, they are already digging into their pockets. Now is the time to draw their attention to accessories and supplementary products so that they purchase additional items. Rely on the cross-selling function of your ePages online shop to boost the average value of orders. Continue reading the ePages blog to learn how you can perfectly plan cross-selling and where you need to specify the required settings in your back office.

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