E-mail Marketing may seem a rather intrusive marketing practice, but it is actually considered one of the most effective techniques for increasing your sales. E-mails are sent straight to the customer’s smartphone, tablet or computer, and therefore reach the user directly. In this article, we will look at the different types of e-mails that you can send to your customers in order to create a more special relationship with them.
This article from Lars Tinnefeld, e-mail marketing expert at Trusted Shops, provides you with an overview of the most important KPIs for your newsletters and how to measure them.
If you are a merchant and business owner, no doubt you spend hours every day thinking of ways to grow your business. You constantly review production and supply chain standards, marketing strategies, sales goals, and a myriad of other things that combine to make your business more profitable. However, in the category of marketing and sales, are you taking advantage of every available tool to help you reach your goals? In this guest article, Frank Bunte from Act! explains how you can grow your business.
Are you incorporating an effective e-mail strategy into your marketing plan? According research gathered by the Chief Marketing Officer Council Worldwide, e-mail marketing was the most effective digital marketing channel for customer retention in 2014. In this guest article, Frank Bunte from Act! gives tips on how to engage your customers via email.
We just read an interesting article about how social media and e-mail traffic can increase conversions. The example is Delight.com, a successful live shopping portal from the USA. In an interview with stylecampaign.com, Lynda Keeler, Co Founder of Deslight.com, says the following: "E-mail and social media work like a tag team. My own experience is that I’ll send out a newsletter, carry on the conversation on Twitter, often via DM then end up back on email. This is mostly due to the frustration of only 140 characters and because e-mail feels more private." Furthermore she says: "The Social Media group has shown a 20% increase in conversion compared to other traffic drivers.” See the whole article on stylecampaign.com.
