"A majority of companies have not yet transitioned to international e-commerce." Wilfried Beeck – CEO of ePages, Europe’s market leader for e-commerce – shared that insight during his "Sell Global, Think Local" speech at WorldHostingDays 2011. This event in Rust, Germany attracted more than 4,000 attendees this year, and has become the premier get-together in […]
Review your online shop before autumn and Christmas arrive
/0 Comments/in Marketing, Online shop & ecommerce /bySure, it’s only the beginning of September but you cannot start early enough thinking about your autumn and Christmas campaigns in your online shop. We recommend reviewing your ePages shop well in advance. In this article, we present some tips to check your texts, images and settings, but also, to improve your e-commerce strategy. Act […]
Analyse the traffic in your online shop: Tips to increase your sales
/0 Comments/in Marketing, Search engines (SEO) /byAre you familiar with web controlling? Do you already use Google Analytics or etracker in your online shop? Analysing the behaviour of the users on your site can give you many clues to increase your sales. In this article we will explain how to improve your page with this data.
Include a Facebook badge in your ePages shop
/0 Comments/in Shop Design /by Volker SchwarzFacebook provides a facility to add a badge for your company’s Facebook page or profile – that you can then place on your webpage or online shop to generate more traffic and fans. At the moment, ePages does not have a function to create these badges automatically, but you can insert them manually with just […]
SEO for your Facebook fanpage
/0 Comments/in Marketing, Search engines (SEO) /by Volker SchwarzMost of the bigger companies own a Facebook fanpage nowadays which is maintained by the marketing team. But in the Google search engine results these fanpage still don’t show up at all. The reason for that: While doing search engine optimization for the companies website is custom nowadays the Facebook fanpage still get’s neglected. Looking […]
New Google product categories in ePages – important changes for merchants on September 22
/0 Comments/in Marketing, Products /by Volker SchwarzOn September 22, 2011 Google Shopping will change its guidelines. Products that you would like to continue to have listed in the Google product search in Germany, UK, France and the USA will require additional information for the Google product categories after this cut-off date. If product data is transferred to Google without this information […]
Fishing in the social network – How you can sell on Facebook using ePages
/0 Comments/in Marketing, Online shop & ecommerce, Products /by Volker SchwarzWith over 600 million registered users, Facebook is by far the largest social network in the world. On average, Facebook users spend over three hours a day on the platform. Measured by visitor times, the network from Palo Alto California far outranks Internet top dog Google. All this makes Facebook one of the largest channels […]
Moving from tables to divs in 6.11. – impact on the layout
/0 Comments/in Online shop & ecommerce, Shop Design /by Volker SchwarzIt’s time to say goodbye to HTML tables. With version 6.11. ePages is switching to DIVs as the basic element for the layout structure. By doing so we are not only improving the performance of the whole system and the structure of ePages but also setting the cornerstone for the improved storefront for mobile devices. […]
Designing an Online Shop – Tips and Tricks
/0 Comments/in Products, Shop Design /by Volker SchwarzNeuromarketing studies have shown that emotional activity in a customer’s brain decreases after just eight seconds. You must strive during this brief time span to get people enthusiastic about your online shop and your offerings. The single most important factor? A well-designed shop! But what should you keep in mind while sprucing up your shop? […]
Interview with Stefan Kolodziej – one decade in e-commerce II
/0 Comments/in Merchant stories /by Volker SchwarzAre social networks important for online merhcants? Or aren’t they? Does a corporate blog has any impact on an onlineshop? That are the basic go’s and no go’s for online merchants that have just started? Read on all this and more in the second part of our ePages blog interview with Stefan Kolodziej. (You can […]
Interview with Stefan Kolodziej – one decade in e-commerce
/0 Comments/in Merchant stories /by Volker SchwarzFor more than ten years, Stefan Kolodziej and his business partner Kai Lieder have been running an online shop for high-quality teas. What has he experienced during that period? And what advice can he give to merchants who want to get started in e-commerce? Find out in the ePages blog’s two-part interview.
“A Multilingual Online Shop Is Not the Same Thing as Multinational E-Commerce” – WorldHostingDays 2011
/0 Comments/in Online shop & ecommerce /by Volker Schwarz"A majority of companies have not yet transitioned to international e-commerce." Wilfried Beeck – CEO of ePages, Europe’s market leader for e-commerce – shared that insight during his "Sell Global, Think Local" speech at WorldHostingDays 2011. This event in Rust, Germany attracted more than 4,000 attendees this year, and has become the premier get-together in […]
Expanding to other European countries requires more than patience and proper language translations
/0 Comments/in Online shop & ecommerce, Payment & Delivery /byChase Paymentech Europe has announced results from a national survey exploring the challenges faced by UK firms in ‘Customer Not Present’ (CNP) payments. Western European online retail sales are projected to grow 11 percent to reach £153 billion by 2014. On a regional level, several key European countries have seen record growth above the UK’s […]