The right typography for your online shop

Designers often say that the text makes up 90% of a website’s design. Whether or not that’s true, textual aspects certainly contribute to the user experience. In this article by our Product Manager User Experience Lukas Rathmann, you can read about the things to watch for with regard to text and learn how effective typography can improve your shop’s conversion rate.

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New design templates for your online shop

The new ePages version 6.17 offers four new design templates for your shop.

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Video tutorial: The content slider for your website

Do you want to display special offers, new products or special promotions prominently on your website? Then simply use the content slider. This is available in your ePages online shop with version 6.15 onwards. This version has already been installed for all of our partners and providers.

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Why web design is important for your online shop

In this article you’ll learn how the design of your shop has a role to play in the sales success.

The success of your shop depends on many factors. In addition to attractive products, effective marketing and good customer service, the design of your shop is equally crucial. The following establishes relevant aspects to achieve this.  Read more

Higher sales with professional shop design

The visual appearance of your eShop has a fundamental role to play in terms of your success. We’ll let you into a few secrets of shop design. Read more

Sell more through professional online shop design (Part 1)

Payment Google checkout endsYour shop’s design plays a vital role for your success. In a new series, we reveal what makes a good visual appearance. The first part is about the basic layout of your website: Where is the right place for the most important elements? We also present our design services for merchants who prefer to rely on professional web designers.

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Include a Facebook badge in your ePages shop

Facebook provides a facility to add a badge for your company’s Facebook page or profile – that you can then place on your webpage or online shop to generate more traffic and fans. At the moment, ePages does not have a function to create these badges automatically, but you can insert them manually with just a few simple steps. This article explains how.

Moving from tables to divs in 6.11. – impact on the layout

It’s time to say goodbye to HTML tables. With version 6.11. ePages is switching to DIVs as the basic element for the layout structure. By doing so we are not only improving the performance of the whole system and the structure of ePages but also setting the cornerstone for the improved storefront for mobile devices. If you have created the layout of your shop by using the standard editors of your backoffice the technological change will have no visible effect on the layout of your storefront. But if you have used self written CSS code to adjust the layout of your shop it might be possible that these layout changes will no longer be in place after the update. The ePages blog explains the reasons for that and show you the necessary adjustments that are needed to get back your layout. 

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Designing an Online Shop – Tips and Tricks

Neuromarketing studies have shown that emotional activity in a customer’s brain decreases after just eight seconds. You must strive during this brief time span to get people enthusiastic about your online shop and your offerings. The single most important factor? A well-designed shop! But what should you keep in mind while sprucing up your shop? Continue reading the ePages blog to learn about four field-proven principles.

 

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Fit for Christmas – Part II

When Christmas decorations start appearing in towns and cities in November, most people start looking for presents to give to their loved ones. Online merchants should be prepared now for the best sales season all year. Continue reading the second part of the ePages blog's "Getting in Shape for Pre-Christmas Shopping" series to learn what you can do in order to best reach potential Christmas shoppers. Read more

A New Design for Your Online Shop – A My Styles How-To

It’s time for some spring cleaning! Think artistically and impart a fresh new look to your online shop. The My Styles function will help you as an artist's digital assistant. It will protect you against any unforeseen impact on your live shop and guarantees that customers will see only the finished product.

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5 x Shop: Inspiration for your online shop VI

After our summer break, it is now time for the next instalment of “5 x Shop”. We hope that this sixth edition of our overview of the colourful world of ePages online shops will inspire successful business concepts of your very own. The highlights this time: a lavishly designed website for expressing brand messages, a taste of what to expect from the cover-flow effect to be provided soon by ePages, the successful utilisation of YouTube videos to promote sales, and two 1-product shops. But they all have something in common: a good idea is crucial. Read more