In conjunction with detailed product descriptions and high-quality images, an effective “About us” page can provide users with important information as they decide whether to buy from your online shop. This article describes how to create a personal page of this type and thereby gain the confidence of your customers. Read more
The e-commerce market is highly competitive. What should merchants consider if they are to beat their competition?
Designers often say that the text makes up 90% of a website’s design. Whether or not that’s true, textual aspects certainly contribute to the user experience. In this article by our Product Manager User Experience Lukas Rathmann, you can read about the things to watch for with regard to text and learn how effective typography can improve your shop’s conversion rate.
The new ePages version 6.17 offers four new design templates for your shop.
Do you want to display special offers, new products or special promotions prominently on your website? Then simply use the content slider. This is available in your ePages online shop with version 6.15 onwards. This version has already been installed for all of our partners and providers.
In this article you’ll learn how the design of your shop has a role to play in the sales success.
The success of your shop depends on many factors. In addition to attractive products, effective marketing and good customer service, the design of your shop is equally crucial. The following establishes relevant aspects to achieve this. Read more
The visual appearance of your eShop has a fundamental role to play in terms of your success. We’ll let you into a few secrets of shop design. Read more
Your shop’s design plays a vital role for your success. In a new series, we reveal what makes a good visual appearance. The first part is about the basic layout of your website: Where is the right place for the most important elements? We also present our design services for merchants who prefer to rely on professional web designers.
It’s time to say goodbye to HTML tables. With version 6.11. ePages is switching to DIVs as the basic element for the layout structure. By doing so we are not only improving the performance of the whole system and the structure of ePages but also setting the cornerstone for the improved storefront for mobile devices. If you have created the layout of your shop by using the standard editors of your backoffice the technological change will have no visible effect on the layout of your storefront. But if you have used self written CSS code to adjust the layout of your shop it might be possible that these layout changes will no longer be in place after the update. The ePages blog explains the reasons for that and show you the necessary adjustments that are needed to get back your layout.
Neuromarketing studies have shown that emotional activity in a customer’s brain decreases after just eight seconds. You must strive during this brief time span to get people enthusiastic about your online shop and your offerings. The single most important factor? A well-designed shop! But what should you keep in mind while sprucing up your shop? Continue reading the ePages blog to learn about four field-proven principles.
When Christmas decorations start appearing in towns and cities in November, most people start looking for presents to give to their loved ones. Online merchants should be prepared now for the best sales season all year. Continue reading the second part of the ePages blog's "Getting in Shape for Pre-Christmas Shopping" series to learn what you can do in order to best reach potential Christmas shoppers. Read more
