Category: Online shop & ecommerce
New rules for energy labels that have come into force in March 2021 affect products such as household appliances for which an energy efficiency class must be declared. The introduction of the new labels has been taking place gradually since then. Read below to find out which products are affected by the changes and how you should proceed in your online shop.
Have you already discovered the newest features that were introduced to your ePages Now shop in the past weeks? Not only new design options are waiting for you, but the organisation of customer and order data can now also be further customised. In this blog article, we will show you how you can use these functionalities to meet the needs of your business.
Have you already discovered the App Store in your shop administration area? There, you can activate many additional functionalities in your ePages Now shop. You can easily install them, register with the app provider if necessary, and get started right away. In this article, we present some of the latest apps for marketing, customer service and more.
Think about the last time you received a package from an online shop. In your opinion, did it have an unnecessary amount of plastic wrapping or packaging? If so, did that make you question whether you want to continue shopping with that brand or possibly look for an alternative?
As of the 1st of July, 2021, a VAT reform for EU-wide online trade will come into force. In this article, you will find out about all the important changes that will affect you as a merchant and how to correctly tax goods in your ePages online shop.
You can now easily activate the Facebook pixel in your online shop. This marketing tool allows you to extensively monitor the activities that take place in your online shop and create precise social media campaigns by narrowing down target groups. In this article, we show you how to integrate the pixel in ePages Now and work with it. We also talked to the german merchant Andreas Semmer from “Whisky Experience”, who tested the integration for us.
Our development teams are constantly working on improving your shop and developing new features. In this article, we will introduce you some of the latest features in ePages Now. Find out below how you can define customer groups and offer customer-specific prices in your shop as well as how you can connect a Facebook Pixel to it to track user activities and create targeted advertising campaigns.
ePages Now comes with many new features. One area that has been revised and made more user-friendly is the new, intuitive drag and drop editor. Using the editor, you can choose from one of the many new design templates and flexible content elements. In this article, we will introduce to you some of the features and show you how to design your Base Shop even better with the editor in ePages Now.
Google has already announced several times that they will switch their index to “mobile-first” or even “mobile-only”. This means that only content easily visible on mobile devices will be indexed, I.e. be prioritised in the search results. The background to this is that more than half of all search queries now come from mobile devices, predominantly smartphones. A classic desktop view cannot be displayed well on smartphones and would therefore appear far down in the index or not at all. As a result, websites may not only lose visitors using smartphones, but possibly desktop users as well. This change by Google could come into effect as early as April 2021. In this article, we explain how Google proceeds with indexing and why merchants are best prepared for that switch with ePages Now.
Using the features available in the editor of ePages Now, you can give your online shop a more personal touch. Find out below how to individualise colours in your online shop. And we’ve just made it even easier to navigate through the pages of your online shop. In this article, we present the latest developments available for your ePages Now shop.
From the start of the year, we began offering merchants using the shop version Base the opportunity to update to the shop version Now. The Now version gives you a responsive design, new design templates and apps and many other features. With responsive design, meaning the ideal display of your website on all devices including mobile, you are prepared for Google’s Mobile-First Index. From March 2021, Google will only index pages that have sufficient mobile display functionality.
Even though Brexit has been in place since February 2020, a trade agreement did not come into force until January 2021. To what extent ecommerce is affected by Brexit and what you should consider as a merchant are covered in this article. It is specifically intended for online merchants selling out from or into the UK.
