Free shipping on selected products: Boost your sales
Turn visitors to your website into customers by offering them free shipping on selected products. Especially concerning premium products, a discount of just a few euros does not constitute a true incentive to buy. Many customers regard free shipping, on the other hand, as a much better bargain. Good news for merchants: regardless of whether your special promotion is free shipping or a discount of 5 euros, the costs for merchants do not change. So, how can you offer a discount on selected products in your ePages online shop?
Many companies dread forums as they might turn into platforms for complainers and disappointed customers. Quite to the contrary, a forum offers so much more: Companies are recognised much more by having an open and communicative stance and thus invest in customer retention at the same time. Since the content of a forum is constantly being updated, this will also affect Google in a positive way. With the shop software from ePages, you can now create your own forum for your online shop or your business website in just a few minutes*. .jpg)
In 2009, many more shop operators are attending to the marketing of their offering using Google AdWords. The activation of Google AdWords is a form of keyword optimisation that, in contrast to search engine optimisation, isn’t free but facilitates significantly higher click rates and targeted traffic. Read about the basics of activating AdWords and how its effect can be measured on the shopping basket. 
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The good old advertising sign has outlived its usefulness. As reported recently in 
Scepticism is one of the deciding factors as to why customers give the cold shoulder to online merchants. It’s not only missing contact information, non-functioning pages or difficulty when paying that also give reason for doubt. In the first part of this series, we take a closer look at the importance of good customer service..jpg)
Visitors to your shop also work on the carrot and stick principle. If the carrot is large enough, they go into action. Of course, they are more attracted by price savings than by carrots. Cost savings increase customer interest, making them more likely to come back and look at your shop, it also increases the chances of new customers making their first purchase. Coupons help you take direct advantage of this process. 