Do you want to improve your online shop or take advantage of special features in order to tailor your online presence to the needs of your customers? With our apps you have the possibility to adapt your website accordingly. For example, you can run email campaigns, easily create your own logo, automate order processing and […]
About Sarah Böhm
Als Content Manager bei ePages ist Sarah für redaktionelle Inhalte und Videocontent zuständig. Im ePages-Blog stellt sie Onlinehändlern Marketingtipps, rechtliche Updates und Infos zur ePages-Software zur Verfügung, um ihnen den Einstieg in den E-Commerce zu erleichtern.
Entries by Sarah Böhm
The abbreviations DIY, DIWM and DIFM are often mentioned when talking about running an online shop and working on optimising a shop design. Find out below what these abbreviations actually mean and which design approach is exactly the right one for your own shop.
When ‘digital payments’ are mentioned, many people tend to think it means online banking. It is in fact so much more and there is a lot happening with payments services in this fast-moving digital economy.
Bring it to your customers’ attention that they can subscribe to your newsletter. After all, regularly addressing them via e-mail is undoubtedly one of your most effective marketing tools.
Granted, if you sell only refrigerators, then wrapping paper and cards for gifts might not play a major role in your commercial success. But customers are always grateful when they can enter a gift recipients address as delivery address, and then select nice wrapping paper and customise a card to top it all off.
Prices change and stock data have to be maintained – if the product range is relatively large, processing data in the store management feature may take some time to complete. This is quicker and more clearly arranged offline, for example, with MS Excel.
You’ve got your shop set up, the design works, products have also been created but the shop could still load just a little bit faster? The pages of the shop view (storefront) are arranged "dynamically" in the shop setup phase and the call of a page thus takes longer because all the elements to be […]
There is no doubt about it: The degree to which people encounter your online shop and website via search engines – particularly Google – plays a decisive role in the success of your e-commerce activities.
Visitors to your shop also work on the carrot and stick principle. If the carrot is large enough, they go into action. Of course, they are more attracted by price savings than by carrots. Cost savings increase customer interest, making them more likely to come back and look at your shop, it also increases the […]