How can SMBs leverage from AI and other ecommerce trends to start selling online and run their business in 2024? Last year marked a disruptive shift in the digital industry: AI tools such as ChatGPT, which were made available to the mass market, multiplied at a rapid pace and became a helpful tool for retailers […]
Did you know that one in five Germans starts thinking about Christmas presents as early as late summer? Around the holidays, two days in particular are dominated by the desire to buy: Black Friday and Cyber Monday, or BFCM for short. Consumers know that these days offer the best deals. As a retailer, these days […]
Digitization is advancing in leaps and bounds, incorporating more aspects of everyday life. The use of artificial intelligence (AI) in e-commerce is particularly undeniable. But fear not, even small online retailers can benefit from AI technology. We present seven free AI tools that can assist you with content creation and optimization.
For online retailers in any industry, it is vital to continuously analyse the success of your online shop. An important part of this is tracking and analysing user behaviour. Google Analytics, a popular analysis tool, can provide you with valuable insights. In this blog post, we’ll look at the differences between the old version, Google […]
How can smaller businesses build a sustainable online marketing strategy with almost no prior knowledge? Depot2U launched as an online business in 2017. We had the chance to interview Harry Woodman from Depot2U to talk about success factors of their online store and online marketing insights on AI-driven tools for merchants who are just starting […]
These days, everyone is talking about tools like ChatGPT, that are based on artificial intelligence (AI). Many of them have already been determining our lives for a long time: What we wear, what news we consume, who we are dating online. The consequences which can be drawn from AI are immense. This also applies to […]
Besides the products you offer, the payment portfolio is an important success factor in ecommerce. If customers don’t find their preferred payment method, they are more likely to cancel the purchase. In this blog article, learn more about smooth checkout processes and other key factors for generating higher revenue whilst saving time and effort through […]
Search engine optimisation (SEO) is an important discipline in digital marketing to adapt your online shop for search engines. This is the basis for a good ranking, high impressions of your pages and a growing clientele. However, this is not done with the basic settings, because Google and other search engines regularly adjust their criteria […]
Together with his wife, Siegfried Nicklaus has been selling Mediterranean delicatessen and gift articles in the German store “Fass’l von Passau” (the barrel of Passau) since 1995. The shop in the heart of Passau invites customers to taste test with all senses. Not only vinegars and oils, but also a selection of high-quality liquor is […]
New rules for energy labels that have come into force in March 2021 affect products such as household appliances for which an energy efficiency class must be declared. The introduction of the new labels has been taking place gradually since then. Read below to find out which products are affected by the changes and how you […]
Did you know that the right use of colours can have a positive impact on your sales? The main reason behind this are psychological patterns associated with colours that you can benefit from. Our design experts will give you valuable tips on the right combination of colours and show you how to use them for […]
As of the 1st of July, 2021, a VAT reform for EU-wide online trade will come into force. In this article, you will find out about all the important changes that will affect you as a merchant and how to correctly tax goods in your ePages online shop.
