5 x Shop: Inspiration for Your Online Shop II

by Anja Römisch, 03.02.09

There are many reasons for a shop being able to become successful. The essential reasons from our point of view are: demand-driven product range with clear profile, informative product descriptions, simple navigation structure, good shop design, search engine optimisation, good customer service, nearness and trustworthiness, popular payment procedure and market presence. In the following, we present another five online shops based on ePages that are on the right track. We hope you’ll be inspired by them. 


Wizeandope.fr is a designer brand for personalisable watches. The shop, which is both in French and English, is as rich in contrast as its products are: both simple and playful, both geometric and comical, oriented to both the 80s and the future. The principle of the variable watch parts is explained in a video that has been uploaded to YouTube and integrated into the shop using a code snippet. The product images on the start page can be enlarged in a light box by moving the mouse. Zoomable views and slideshows are utilised for the product presentation. Wizeandope makes targeted use of the creativity of its community and regularly presents their designs as limited edition. 



Beautek.de has professional equipment for beauty and health treatment. All roads lead to Rome they say or in this case to the products: via product categories in the top navigation, teaser graphics arranged by topics and fold-out lists with the newest products and special offers. Situated in the lower part of the start page is a discreet text, which offers an additional added value for search engines. The product detail pages contain large images which impart an impression of higher product quality. Both gross and net prices are listed for every product. ePages Partner sologics was contracted to implement the shop. 


Pomade-shop.eu will make Bogart and Elvis fans feel like a kid in a candy store. The Swiss rental shop is a specialist for hair styling products from the 20s – 50s. A dizzying array of unique product cans invites shop visitors to lose themselves in the wide selection. But even with such a large range of products, a detail page still accompanies each product and has a product description with instructions, ingredients and considerately arranged background information about the manufacturers. Several product details were enriched by customer testimonials which thus makes them more persuasive. Forms of payments accepted are Paypal, Sofortüberweisung.de, payment in advance or cash (for cash and carry customers).



Unfortunately, the rental shop kauppa.extremeduudsonit.com is only available in Finnish. But the shop for hats, t-shirts and pullovers still makes an impression. Despite the "punk" design, the shop is still has a clear structure. Different colours and sizes are offered as product variations in dropdown menus. The product images are not only comical, they’re descriptive: Each clothing item is modelled by a authentic person and the images can be greatly enlarged. Those who like the shop can bookmark the site at selected social bookmark services via an icon in the bottom right shop window.


FC Moto is all about motorcycle clothing and accessories. The header of the site makes clear which brands buyers can find here. Price reductions are shown with the old price crossed out and the new one shown in larger text below in an eye-catching red. Popular topics are not only found in the standard navigation, they can also be found on the left side of the page in the tag cloud. This shop can also be bookmarked at mister-wong.de & Co. via an integrated social bookmarking icon. FC Moto was realised by ePages-Partner IBS Dr. Sommer.




You are interested in getting your own shop but don’t want the financial risk associated with setting one up? You can find an overview of our hosting partners here from whom you can rent the shop software at affordable prices. Or are you planning a larger project? Then find out more about ePages Merchant Edition.

About the author

Similar posts


No comments available

Share your opinion


Leave a Reply

Your email address will not be published. Required fields are marked *