The Psychology of Pricing

by Mélissa Rouet, 20.11.17

David Loschelder is Professor for Business Psychology & Experimental Methods at the Institute of Management and Organizations at the Leuphana University in Lüneburg, Germany. We had the pleasure to have him as a guest during the Commerce Summit in Hamburg and our merchants loved his presentation on the psychology of pricing. Here is a summary of the best insights on price perception and great tips for improving your pricing strategy. Bonus: Learn how to make an extra 1,24€ for every product in your online store!

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Link tips for online merchants (November 2017)

by Kristof Maletzke, 01.11.17

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.


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Commerce Summit 2017 reveals the mega-trends and technologies set to make or break SMB retail

by Richard Stevenson, 26.09.17

Over 400 attendees enjoyed a deep dive into SMB ecommerce at the Commerce Summit in Hamburg. Global experts covered topics including cognitive digital business, micro-services, cross border ecommerce, psychology of pricing, fraud management, AI and machine-learning.

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Link tips for online merchants (September 2017)

by Kristof Maletzke, 18.09.17

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

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Meet high-profile ecommerce experts at Commerce Summit 2017

by Kristof Maletzke, 12.09.17

Next week we welcome you to join the Commerce Summit in Hamburg, Germany. Our international event is shaping-up to become Europe’s leading small business ecommerce conference. Tickets are limited, but some are still available.

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Merchant story: How Golla sells internationally

by Kristof Maletzke, 16.08.17

The products of Golla – for instance cases and bags for portable electronic devices – are available worldwide in the Golla online shop, powered by ePages. Read our merchant story and find out how a small family business evolved into an international brand.



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Link tips for online merchants (August 2017)

by Kristof Maletzke, 03.08.17

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

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Google AdWords for online shops: How to create campaigns that convert

by StoreYa , 31.07.17

In this article, StoreYa CEO Yariv Dror explains what merchants need to know about starting their ad campaigns with Google AdWords.

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Merchant story: How Mava Lóu is selling salsa and tango fashion online

by Kristof Maletzke, 13.07.17

In our article series "Merchant stories" we showcase ePages merchants and their shops. For this article we interviewed Christiane Bär who is selling salsa and tango fashion internationally via her ePages shop.

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Personas for online shops: a helpful tool for audience analysis

by Richard Stevenson, 27.06.17

Experience has shown that creating “personas” can be extremely useful. These are fictional characters meant to represent a particular set of customers. In this article, we show you how to create personas for your online shop.

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