Why do customers buy? Is the attractiveness of an offer the only trigger for a positive buying decision? Are there further triggers that make customers hit the call-to-action button? Are there perhaps even certain motives, feelings or rules behind it? And if so, what are the psychological conversion boosters?

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We are constantly working on improving your shop and its management. In this article we present some of the recent changes in the last weeks as well as an outlook on upcoming features.

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Dates such as Black Friday or Cyber Monday are now in the mind of everybody. Understanding the significance of these days is imperative in best utilising the pre-holiday period to boost your online sales. What are these dates and how can you prepare for their arrival?

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The abbreviations DIY, DIWM and DIFM are often mentioned when talking about running an online shop and working on optimizing a shop design. Find out below what these abbreviations actually mean and which design approach is exactly the right one for your own shop.

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SEO in 2018 involves a large number of contributing factors. It is no longer acceptable to simply stuff your website with keywords and expect it to be highly ranked on Google, Bing, or Yahoo.

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Mireia is a designer of ready-to-wear and accessories for women.  Her e and creations resemble her character: vintage, floral, colorful. From the creation of her products to the sale in store, Mireia takes care of everything! Selling online was her dream, but how does one find the time? Discover the story of a designer who chose ePages to embark on this new adventure.

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Do you run an online shop of the version ePages Base? Then you should consider changing your privacy policy now.

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Audrey is a bookbinder who sells hand-printed paper, notebooks, jewellery and handicrafts. For a long time, she knew that her niche products would be very successful on the Internet, but she didn't know where to start. Audrey opened her boutique Les Carnets d'Audrey, in the Gracia district of Barcelona, and then launched her online store to showcase her specialized product. Discover the fascinating story of an artist who has chosen ePages to launch herself into e-commerce.

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E-commerce and online selling is becoming more competitive every day. With new entrants, market disruptions and consumers spread across multiple locations, it is getting harder to stay relevant and meet audience demand. One area undergoing rapid transformation is financial technology and specifically the world of online payments.

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Email marketing is still going strong. In this guest article, our app partner CleverReach provides you with great tips that you can use to boost the success of your newsletters.

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