Drive sales to your online shop with Facebook advertising

by Giorgia Cannizzaro, 01.03.18

Considering some advertising to boost your ecommerce revenues? Over 2 billion people worldwide are monthly active on Facebook and 42% of marketers report that Facebook is critical or important to their business. Although having a business page on Facebook and sharing organic content is a must, a little advertising budget is the key to reaching a much wider audience. Here is an introduction to Facebook ads for driving traffic and sales to your online shop.

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How to use your own domain with shop.epages.com

by Kristof Maletzke, 29.01.18

An own domain is standard for online shops. In this article, customers of shop.epages.com can learn how to link their shop to a domain.

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Content marketing strategies for your online shop

by Katrina Manning, 18.01.18

Content Marketing strategies for small businesses can be hard to implement – it’s just you and you have all this conflicting information on how to get started and what to focus on. Luckily, Katrina from LeadPath took some time to break it down for you and make it less overwhelming.

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29 ways to get your first sale for your online shop

by Laura Suzanne, 02.01.18

You have set up your online store, uploaded products and written product descriptions? Congratulations, your website is now open for business! But how to get your first customer, your first sale? We know that the beginnings are not always easy. Therefore we would like to present you a list of marketing ideas that will enable you to make your store known online and offline.

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Sex and Shopping: 5 insights for online shop owners

by Mélissa Rouet, 20.12.17

Let’s start off by pointing out that the title of this article has 3 words in it: Sex AND Shopping. Although it is tempting to skip it, the “and” is quite an important word for what we are going to talk about today. This article aims at honoring one of our favorite speakers, Graham Jones, who made a mind-blowing presentation at the Commerce Summit in Hamburg. Graham is a psychologist who specializes in Internet use and behavior. Here he explains how shopping and sex are related and how to take advantage of this perspective to succeed online.

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Link tips for online merchants (December 2017)

by Kristof Maletzke, 13.12.17

The Internet is a huge universe filled with interesting and inspiring content. In this series on our blog we are going to share with you plenty of links that for one or another reason have called our attention and could call yours too.

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The power of mCommerce: How mobile commerce is changing the world

by Mélissa Rouet, 13.12.17

To guide you through the success of your shop, we would like to share with you true expert advice. Stephan Schambach is a serial entrepreneur with a proven track record of creating and growing successful tech companies in the United States and Europe. As mCommerce (mobile commerce) is increasingly popular among SMBs, our merchants welcomed his presentation with great enthusiasm at the Commerce Summit. In this article, you will find a summary of the main insights on mCommerce trends and the best practices to engage your customers on mobile devices.

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5 apps to boost the Christmas revenues of your online shop

by Kristof Maletzke, 08.12.17

For many online merchants, the last weeks of the year mean the strongest sales. But wouldn't it be great to boost your Christmas sales even further, without having to put a lot of work into it? In this article, we present you 5 apps from the ePages App Store that can be easily setup and used to give your Christmas business the finishing touch.

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Shore: The easiest customer management system for your shop

by Kristof Maletzke, 24.11.17

The Shore ePages app makes efficient customer management a snap. Read on to find out how you can automatically link your shop with a customer database and, by doing so, significantly increase your commercial success.

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The Psychology of Pricing

by Mélissa Rouet, 20.11.17

David Loschelder is Professor for Business Psychology & Experimental Methods at the Institute of Management and Organizations at the Leuphana University in Lüneburg, Germany. We had the pleasure to have him as a guest during the Commerce Summit in Hamburg and our merchants loved his presentation on the psychology of pricing. Here is a summary of the best insights on price perception and great tips for improving your pricing strategy. Bonus: Learn how to make an extra 1,24€ for every product in your online store!

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