Shopping portals have become a key source of information for online customers. Websites such as Shopping.com, Kelkoo, Pangora or Ciao allow customers to survey the marketplace and see who charges how much for the same product. Google’s free product-search technology, Google Base, prominently displays results in its list when you search for a product. Online […]
Service for your customers – offer free download of manuals
/0 Comments/in Marketing, Products /by Volker SchwarzDo you sell technical or other complex products in your shop? Then offer your clients additional services and give them the chance to have a look in the corresponding instruction manual during the ordering process. Your customers will thank you. The ePages blog shows you how to use one of the most useful but also […]
3 x Shop Special – „Kieler Woche“
/0 Comments/in Online shop & ecommerce /by Volker SchwarzFor the 116th time Kiel is celebrating the biggest sail event of the world: “The Kieler Woche”. ePages is celebrating too and is going to set sail together with numerous partners and friends. Therefore today we have a 3xShop sailing special: three ePages shops that sell you everything you need to get on board.
Using Social Media with your ePages Shop – a merchant’s view
/0 Comments/in Marketing, Online shop & ecommerce /by Volker SchwarzSocial media isn´t just the next marketing buzz. Services like Twitter or Facebook can be a valuable addition to the shopping experience of your customers and have a notable impact on your shops conversion rate if used the right way. One ePages shop which widely uses social media is the Spanish based skin4fun. The ePages […]
Marketing for Product Versions – Advertising via “From Prices”
/0 Comments/in Products /by Volker Schwarz“Less is more” can be a wise approach regarding romance and sales alike. One such example: “From prices”. They allow you to attract customers by means of the lowest price for a given product version. This is made possible by a function which made its debut in ePages 6.08: supplementary texts for product versions. The […]
54, 74, 90, 2010 – ePages soccer shops for the World Cup
/0 Comments/in Online shop & ecommerce /by Volker SchwarzThe grass is cut, the cleats are screwed in. Starting now and for the next four weeks, nothing else matters: All eyes are on the World Cup. The ePages blog hopes all readers enjoy the Soccer World Cup 2010 and may the best team win. And with it we hope you also enjoy this small […]
3 x Shop – Inspiration for your online shop
/0 Comments/in Online shop & ecommerce /by Volker SchwarzWhile copying from someone else's paper in school is certainly frowned upon. Having a look at what the competition is doing in e-commerce is a must. Take a peek over your shoulder and see what your competition has come up with for designs of their online shops. You might just come up with a different […]
Labour Day 2010 – What can the ePages blog do for you?
/0 Comments/in Online shop & ecommerce /by Volker SchwarzOnline merchants of the world unite! To mark labour day, we would ask for your help: Give us themes and topics around your everyday work with ePages that you want to learn more about. Help us help you and we reward your work with a little gift.
A New Design for Your Online Shop – A My Styles How-To
/0 Comments/in Shop Design /by Volker SchwarzIt’s time for some spring cleaning! Think artistically and impart a fresh new look to your online shop. The My Styles function will help you as an artist's digital assistant. It will protect you against any unforeseen impact on your live shop and guarantees that customers will see only the finished product.
ePages Web Shop Is a Well-Oiled Machine: PomadeShop.de Wins a 2010 Shop Usability Award
/0 Comments/in Online shop & ecommerce /by Volker SchwarzAt this month‘s Internet World in Munich, yet another ePages rental shop was honoured. PomadeShop.de (www.pomade-shop.eu), a STRATO web shop based on ePages technology, received a 2010 Shop Usability Award in the “Special Interest” category—making it the first STRATO rental shop to earn this accolade.
Ciao, Kelkoo, Google Base, etc.: Selling via Product Portals
/0 Comments/in Marketing, Products /by Volker SchwarzShopping portals have become a key source of information for online customers. Websites such as Shopping.com, Kelkoo, Pangora or Ciao allow customers to survey the marketplace and see who charges how much for the same product. Google’s free product-search technology, Google Base, prominently displays results in its list when you search for a product. Online […]
Specifying individual delivery and payment conditions for individual regions
/0 Comments/in Payment & Delivery /by Volker SchwarzDecide what services you want to offer to which markets: Do you want to deliver to certain countries only or limit payment methods for foreign customers? This is easy to do with the regions function of your ePages shop. Find out more about what's possible in the ePages blog.
New Terms of Use for Google Base: Verifying Your ePages Shop by 18 May 2010
/0 Comments/in Marketing, Search engines (SEO) /by Volker SchwarzThe terms of use have changed for Google Base, the popular product-search technology offered by California’s search-engine provider. Merchants must therefore verify and claim their website URLs without delay. If merchants fail to do so, they will no longer be able to export products to Google Base. Merchants who already have a Google Base link […]