Get off to a successful start in ecommerce

New features, tips and inspiration for your online shop

5 x Shop: Inspiration for your online shop V

It’s time again to present you with several more accomplished shop examples based on the ePages shop software. The highlights this time: Demo videos, smooth-flowing pictorials, free shipping, regular customer discount, first-time buyer discount and last but not least, a creation from Design & Consult, an ePages design service. We hope you’ll be inspired by […]

Billing Gross and Net Prices in the Shop

Business customers with a valid Value-added tax identification number are entitled to pay without VAT in domestic Europe. But can these business customers be differentiated from normal consumers in the shop? Can gross or net prices be paid depending on the customer? With ePages 6, this is set up quickly and easily. We’ll show you […]

Advertising with Google Maps

Nobody wants to have to go far when they are looking for a specific product or service. That is why customers are always pleased when the small red flag they see on Google Maps is close to their location. According to Google, by 2006 already, every fourth search query was location-specific. Even experts are saying […]

Newest Features in ePages 6

What’s been going on functionally in our shop since the introduction of ePages 6. After equipping ePages 6 with new components like blogs, forums, RSS feeds, appointment and booking functions for business websites, drag & drop functionality and gadget integration, we’ve added even more or are planning to in 2009.   

Structure of Categories and Pages

Categories are the most important aid for structuring an online shop. They ensure a hierarchical structure which arranges superior and subordinate elements in the hierarchy in a way that makes sense and is user-friendly. We have already provided you with tips for your navigation structure in the article "More structure in the product range". Today […]

Social Media Traffic = 20% more Conversions

We just read an interesting article about how social media and e-mail traffic can increase conversions. The example is Delight.com, a successful live shopping portal from the USA. In an interview with stylecampaign.com,  Lynda Keeler, Co Founder of Deslight.com, says the following: "E-mail and social media work like a tag team. My own experience is that I’ll […]

5 x Shop: Inspiration for Your Online Shop IV

Opposites attract. Design meets electronics this time in 5 x Shop. Can you recognise which ePages shop sells what at first glance? We conclude: Design loves it simple and elegant, electronics demonstrative and colourful. But form your own opinion.       

Running Your Own Forum with ePages

Many companies dread forums as they might turn into platforms for complainers and disappointed customers. Quite to the contrary, a forum offers so much more: Companies are recognised much more by having an open and communicative stance and thus invest in customer retention at the same time. Since the content of a forum is constantly […]

Dynamic versus Static URLs with Google

Google revises a long-going myth: Against all general assumptions, dynamic URLs can now be easily crawled by Google. The search engine giant only recommends adapting the look of dynamic URLS to static URLs when there is enough time and knowledge available to remove the correct parameters. With the shop software from ePages, shop operators are […]

5 x Shop: Inspiration for Your Online Shop III

Don’t let March’s cold and grey days get you down. Let the sun shine in and enjoy these five beautiful ePages shop examples we would like to present to you this time. Details that we especially liked: Clickable logo-flash, customer bread photos, action videos and spreadshirt shop integration. Read for yourself.      

Better than SEO: More Turnover with Google AdWords

In 2009, many more shop operators are attending to the marketing of their offering using Google AdWords. The activation of Google AdWords is a form of keyword optimisation that, in contrast to search engine optimisation, isn’t free but facilitates significantly higher click rates and targeted traffic. Read about the basics of activating AdWords and how […]

Checklist for the Set-up of an Online Shop

So many functions – where should I start? Maybe you’ve asked yourself this question the first time you entered your ePages online shop administration. Besides working on the design and creating the products, you should pay particular attention to the following*…    

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